Marketing & Growth Manager - BILINGUAL

📌 Core Information

🔹 Job Title: Marketing & Growth Manager - BILINGUAL

🔹 Company: Arona Home Essentials

🔹 Location: Central City, Kentucky

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing & Growth

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving customer growth and retention through innovative marketing strategies
• Managing and developing employees to achieve sales goals
• Exploring and capitalizing on profitable revenue opportunities within the store
• Representing Arona Home Essentials in the local community
• Bilingual skills are a plus to better serve a diverse customer base

ASSUMPTION: This role requires a high-energy, sales-driven individual with a proven track record in retail or a related field. Bilingual skills will be beneficial but not required.

📋 Key Responsibilities

✅ Responsible for the growth and retention of customers through effective marketing strategies

✅ Manage, train, and develop employees to achieve sales goals and maintain high customer satisfaction

✅ Set and attain sales goals, while exploring and capitalizing on profitable revenue opportunities within the store

✅ Manage expired customer agreements and ensure timely follow-ups

✅ Take a visible role in representing Arona Home Essentials in the local community through events and partnerships

ASSUMPTION: This role requires strong leadership, sales, and marketing skills. The ideal candidate will be comfortable working in a fast-paced environment and have a proven track record of driving growth and customer satisfaction.

🎯 Required Qualifications

Education: High school diploma or equivalent (associate's or bachelor's degree in marketing, business, or a related field preferred)

Experience: 2 years of retail, restaurant, or related experience with a focus on sales and customer service

Required Skills:

• High energy and enthusiasm
• Proven track record as a sales closer
• Excellent communication and interpersonal skills
• Strong leadership and team management skills
• Ability to work independently and in a team environment
• Proficiency in Microsoft Office Suite

Preferred Skills:

• Bilingual (Spanish/English)
• Experience with CRM software
• Knowledge of the rent-to-own industry

ASSUMPTION: While a degree in marketing or business is preferred, the ideal candidate's experience and proven track record in sales and customer service will be given equal consideration.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (based on experience and performance)

Benefits:

• Paid time off including vacation days, personal days, and holidays
• Unlimited bonus and commission opportunities
• Five-day work week
• Company-paid life insurance and long-term disability insurance
• Medical, dental, vision, life insurance, and short-term disability
• 401(k) with a company match
• Ongoing training and development

Working Hours: Full-time, Monday through Friday, with some flexibility to work evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing and growth manager role with 2-5 years of experience. The final offer will be determined based on the candidate's qualifications and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Arona Home Essentials operates in the retail industry, specializing in rent-to-own furniture, appliances, electronics, and more. The company has been active in the industry for over two decades and has more than 58 store locations nationwide.

Company Size: Arona Home Essentials has 201-500 employees, providing a mid-sized company environment with opportunities for growth and advancement.

Founded: Arona Home Essentials was founded in 1996, with a commitment to relationships and helping customers create happy lives for themselves and their families.

Company Description:

• Arona Home Essentials offers affordable rent-to-own products with flexible payment plans, no credit checks, and low interest rates
• The company provides comprehensive training programs, employee incentive plans, and generous vacation and holiday pay
• Arona Home Essentials is committed to helping employees advance their careers and offers exclusive employee product discounts

Company Specialties:

• Appliances
• Electronics
• Rent-to-own and lease purchase options
• Furniture
• Mattresses
• Retail sales

Company Website: https://www.aronarents.com/

ASSUMPTION: Arona Home Essentials is an established company with a strong presence in the rent-to-own industry. The company's commitment to employee development and customer satisfaction makes it an attractive employer for candidates seeking growth opportunities.

📊 Role Analysis

Career Level: This role is suitable for an early-career marketing professional with 2-5 years of experience in sales, marketing, or a related field.

Reporting Structure: The Marketing & Growth Manager will report directly to the Store Manager and work closely with the regional marketing team.

Work Arrangement: This is an on-site, full-time position with a five-day work week. Some flexibility to work evenings and weekends may be required to represent the company at local events and manage customer agreements.

Growth Opportunities:

• Advancement to a regional marketing role or store management position
• Expansion of marketing responsibilities to include digital marketing and social media management
• Opportunities to participate in company-wide initiatives and projects

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and expand their marketing skillset.

🌍 Location & Work Environment

Office Type: Arona Home Essentials operates a retail store environment, with a focus on customer service and sales.

Office Location(s): Central City, Kentucky

Geographic Context:

• Central City is located in Muhlenberg County, Kentucky, with a population of approximately 7,000 residents
• The city offers a low cost of living, affordable housing, and a tight-knit community
• Central City is located near major highways, providing easy access to larger cities such as Nashville, TN (2.5 hours) and Louisville, KY (1.5 hours)

Work Schedule: Full-time, Monday through Friday, with some flexibility to work evenings and weekends as needed

ASSUMPTION: Central City, Kentucky, offers a supportive and close-knit community for employees, with affordable living expenses and easy access to larger cities for entertainment and cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or virtual interview with the Store Manager and regional marketing team
• Background check and drug screen
• Final offer and onboarding

Key Assessment Areas:

• Sales and customer service skills
• Marketing and promotional ideas
• Leadership and team management abilities
• Adaptability and problem-solving skills

Application Tips:

• Highlight your sales and customer service experience in your resume and cover letter
• Demonstrate your understanding of the rent-to-own industry and Arona Home Essentials' unique value proposition
• Prepare examples of successful marketing campaigns or promotions you've managed in the past
• Research the local market and community to show your understanding of the store's target audience

ATS Keywords: Marketing, Growth, Sales, Customer Service, Retail, Bilingual, CRM, Microsoft Office Suite

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the regional marketing team. Candidates should be prepared to demonstrate their sales and marketing skills, as well as their understanding of the rent-to-own industry and Arona Home Essentials' unique value proposition.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (specific platform may vary)
• Social media platforms (Facebook, Instagram, Twitter)
• Graphic design software (optional, for creating promotional materials)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the regional marketing team's preferences and the store's needs. Candidates should be comfortable learning and adapting to new software and platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Quality products and services
• Excellence in all aspects of the business
• Continuous growth and improvement

Work Style:

• High-energy and enthusiastic
• Sales-driven and results-oriented
• Collaborative and team-focused
• Adaptable and problem-solving

Self-Assessment Questions:

• Do you have a proven track record of success in sales and customer service?
• Are you comfortable working in a fast-paced, retail environment?
• Do you have strong leadership and team management skills?
• Are you adaptable and able to thrive in a changing work environment?

ASSUMPTION: Arona Home Essentials values employees who are customer-focused, high-energy, and results-driven. Candidates should be prepared to demonstrate their alignment with the company's values and work style during the interview process.

⚠️ Potential Challenges

• Managing customer expectations and ensuring high customer satisfaction in a fast-paced retail environment
• Adapting to changes in the market and competitive landscape
• Balancing the demands of sales, marketing, and customer service responsibilities
• Managing a diverse team with varying levels of experience and skill

ASSUMPTION: The Marketing & Growth Manager role at Arona Home Essentials presents unique challenges that require a strong, adaptable leader with a proven track record in sales and marketing. Candidates should be prepared to address these challenges and demonstrate their problem-solving skills during the interview process.

📈 Similar Roles Comparison

• Marketing & Growth Manager vs. Marketing Manager: The Marketing & Growth Manager role places a greater emphasis on sales and customer service, while the Marketing Manager role may focus more on brand management and advertising
• Retail vs. Corporate Marketing: The Marketing & Growth Manager role is based in a retail store environment, whereas corporate marketing roles may be based in a headquarters or office setting
• Career Path: The Marketing & Growth Manager role offers opportunities for advancement to regional marketing or store management positions, as well as expansion of marketing responsibilities to include digital marketing and social media management

ASSUMPTION: Candidates should research similar roles within the retail and marketing industries to better understand the unique aspects of the Marketing & Growth Manager role at Arona Home Essentials.

📝 Sample Projects

• Develop and execute a local marketing campaign to drive foot traffic and sales during a slow period
• Create and implement a customer referral program to encourage existing customers to refer their friends and family
• Analyze sales data to identify trends and opportunities for targeted marketing campaigns

ASSUMPTION: The Marketing & Growth Manager role at Arona Home Essentials offers a variety of projects and initiatives that require strong marketing, sales, and analytical skills. Candidates should be prepared to discuss their experience with similar projects during the interview process.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does the regional marketing team support the store-level marketing efforts?
• What opportunities are there for growth and advancement within the company?
• How does Arona Home Essentials measure the success of its marketing campaigns?
• What is the company's approach to customer retention and loyalty programs?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and their understanding of the company's marketing and growth strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your sales and marketing experience, as well as your understanding of the rent-to-own industry and Arona Home Essentials' unique value proposition
• Prepare examples of successful marketing campaigns or promotions you've managed in the past
• Research the local market and community to show your understanding of the store's target audience
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.