📌 Core Information
🔹 Job Title: Marketing & Growth Werkstudent (m/w/d) - Hamburg
🔹 Company: Landor
🔹 Location: Hamburg, Germany
🔹 Job Type: Part-time, Internship
🔹 Category: Marketing
🔹 Date Posted: 2025-05-06
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid, 4 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing and growth efforts for Landor's Hamburg studio
- Collaborating with the marketing and growth manager on new business and marketing tasks
- Conducting trend research and identifying relevant lead users and experts
- Creating content for LinkedIn and exploring event and platform opportunities
- Preparing case studies, awards research, and marketing materials
- Assisting in the creation of presentations, credentials, and pitches
- Managing and updating important data
ASSUMPTION: This role is designed for students looking to gain practical experience in marketing and growth within a global brand consultancy.
📋 Key Responsibilities
✅ Conduct trend research and identify relevant lead users and experts
✅ Support content creation for LinkedIn and explore LinkedIn Ad opportunities
✅ Discover and evaluate events and platforms to enrich the international expert network
✅ Prepare zielgruppenorientierte case studies, awards research, and marketing materials
✅ Assist in creating persuasive presentations, credentials, and pitches
✅ Maintain and update important data, ensuring structured data management
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Enrolled student (m/w/d), ideally in business, marketing, communication, or a related field
Experience: No professional experience required, but relevant internships or projects are a plus
Required Skills:
- Strong interest in trends, marketing, and brand leadership
- Excellent organizational skills and ability to work independently
- Very good German and English language skills (written and spoken)
- Proficient in MS Office and familiarity with LinkedIn and data analysis tools
Preferred Skills:
- Previous experience in marketing or a related field
- Fluency in additional languages
ASSUMPTION: Candidates should be eager to learn, proactive, and passionate about marketing and branding.
💰 Compensation & Benefits
Salary Range: €1,000 - €1,500 per month (gross, based on industry standards for part-time internships in Germany)
Benefits:
- Flexible working hours
- Public transport ticket
- Discounted Urban Sports Club membership
- Corporate benefits
- Access to LinkedIn Learning and Headspace
Working Hours: 20 hours per week (flexible, with a focus on 4 office days per week)
ASSUMPTION: The salary range is an estimate based on industry standards for part-time internships in Germany. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Landor is a world-leading brand consultancy, offering strategic and creative capabilities in brand consulting, design, experience, governance, and measurement. They are part of WPP, a global communications services group.
Company Size: Landor has 1,001-5,000 employees globally, with a presence in over 20 countries.
Founded: Landor was founded in 1970 and has since grown into a global brand consultancy with a strong reputation in the industry.
Company Description:
- Landor helps brands become more valuable and less vulnerable by strategically joining the dots between their design, experience, governance, and measurement capabilities.
- The company offers a wide range of services, including brand strategy, visual identity, brand architecture, brand experience, and brand governance.
- Landor works with clients across various industries, including finance, healthcare, retail, and technology.
Company Specialties:
- Brand strategy
- Visual identity
- Brand architecture
- Brand experience
- Brand governance
Company Website: landor.com
ASSUMPTION: Landor's global presence and expertise in brand consulting make it an attractive opportunity for students looking to gain experience in the field.
📊 Role Analysis
Career Level: Entry-level (Werkstudent)
Reporting Structure: The Werkstudent will report directly to the Marketing & Growth Manager for the Hamburg studio.
Work Arrangement: Hybrid (4 office days per week, with flexible remote work options)
Growth Opportunities:
- Potential full-time employment after graduation
- Opportunities to work on global projects and collaborate with international teams
- Access to professional development resources, such as LinkedIn Learning and Headspace
ASSUMPTION: This role offers students the chance to gain valuable experience in marketing and growth within a global brand consultancy, with opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Hamburg, Germany
Office Location(s): Landor's Hamburg studio is located in the city center, with easy access to public transportation.
Geographic Context:
- Hamburg is the second-largest city in Germany, with a population of over 1.8 million people.
- The city is known for its vibrant cultural scene, historic architecture, and proximity to the Elbe River.
- Hamburg is an important economic hub, with a strong focus on industries such as logistics, media, and IT.
Work Schedule: 20 hours per week, with a focus on 4 office days per week (flexible hours and remote work options available)
ASSUMPTION: The hybrid work arrangement offers students the opportunity to balance their studies with professional experience in a dynamic and collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or video interview with the Marketing & Growth Manager
- Final decision and offer
Key Assessment Areas:
- Relevant skills and experience
- Cultural fit and alignment with Landor's values
- Problem-solving skills and initiative
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for marketing, trends, and brand leadership
- Prepare examples of your previous work or projects that showcase your skills and accomplishments
ATS Keywords: Marketing, Growth, Trends Research, Content Creation, Data Analysis, Presentation Skills, Organization, Communication, Team Collaboration
ASSUMPTION: Applicants should focus on demonstrating their relevant skills, enthusiasm, and cultural fit during the application and interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- LinkedIn
- Data analysis tools (e.g., Google Analytics, Tableau)
- Presentation software (e.g., Keynote, Prezi)
ASSUMPTION: Familiarity with these tools is preferred, but not required. Training and support will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Expertise
- Integrity
- Innovation
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering high-quality work
Self-Assessment Questions:
- Do you thrive in a collaborative and dynamic work environment?
- Are you passionate about marketing, trends, and brand leadership?
- Do you have strong organizational skills and the ability to work independently?
ASSUMPTION: Applicants should assess their fit with Landor's values and work style to ensure a successful and fulfilling experience in the role.
⚠️ Potential Challenges
- Balancing the demands of a part-time internship with academic responsibilities
- Adapting to a fast-paced and dynamic work environment
- Developing and refining marketing and growth skills in a global brand consultancy
- Navigating the cultural and linguistic nuances of working in an international team
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing and growth within a global brand consultancy
- Similar roles in marketing agencies or in-house marketing departments may have different focuses and responsibilities
- Career progression in this role could lead to full-time employment, with opportunities to work on global projects and collaborate with international teams
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Conducting trend research and identifying relevant lead users and experts for a global brand consulting project
- Creating content for LinkedIn and exploring event and platform opportunities to enrich the international expert network
- Preparing case studies, awards research, and marketing materials for a client pitch or presentation
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities the Werkstudent may encounter in the role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing and growth strategy for Landor's Hamburg studio?
- What opportunities are there for professional development and growth within the company?
- How does Landor support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: Applicants should use the interview to gain a deeper understanding of the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Landor careers page
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your previous work or projects that showcase your skills and accomplishments
- Follow up with the HR department within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
