📌 Core Information
🔹 Job Title: Marketing Influencer Manager (all genders)
🔹 Company: zooplus SE
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (60% in-office, 40% remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing influencer marketing strategies across multiple platforms
- Managing influencer relationships and campaigns end-to-end
- Collaborating cross-functionally with local and international teams
- Analyzing performance and KPIs to scale and optimize campaigns
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of influencer marketing trends.
📋 Key Responsibilities
✅ Develop and execute influencer marketing strategy across multiple platforms (Instagram, TikTok, YouTube, etc.), aligned with zooplus goals and pet community interests
✅ Identify, recruit, and manage relationships with influencers and agencies, driving brand awareness and overall conversion
✅ Lead end-to-end management of campaigns, including briefing, optimization, and ensuring ROI-driven initiatives
✅ Collaborate cross-functionally with local and international teams to integrate influencer marketing into broader marketing objectives
✅ Monitor performance, analyze KPIs, and generate insights to scale influencer marketing to other markets
ASSUMPTION: This role requires strong communication, project management, and data analysis skills, as well as the ability to build and maintain effective relationships with influencers and internal teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in influencer marketing across platforms, ideally in e-commerce or pet-related sectors
Required Skills:
- Proven track record in managing influencer campaigns end-to-end, from recruitment to ROI analysis
- Skilled in identifying and managing relationships with influencers and agencies (micro to macro)
- Data-driven, with experience analyzing KPIs to scale and optimize performance across markets
- Excellent cross-functional collaboration skills, with the ability to align campaigns to broader marketing goals
- Strong communication and project management abilities; fluent in English (additional languages a plus)
Preferred Skills:
- Experience working in a hybrid or remote team environment
- Knowledge of the pet industry or pet-related products
ASSUMPTION: Candidates with experience in e-commerce or pet-related sectors, as well as those with a proven track record in influencer marketing, are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per year (based on industry standards for mid-senior level marketing roles in London)
Benefits:
- 20% discount in the zooplus shop
- Internal and external training opportunities
- Team events
Working Hours: Full-time (40 hours/week), with a hybrid work setup (60% in-office, 40% remote)
ASSUMPTION: The salary range is an estimate based on industry standards for similar roles in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically online pet supplies
Company Size: 1,001-5,000 employees (as of 2022)
Founded: 1999, with headquarters in Munich, Germany
Company Description:
- Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year
- Driven by core values of Care, Courage, Openness, and Simplicity
- Offers a wide range of pet food, accessories, and services, including proprietary premium brands
Company Specialties:
- E-commerce pet supplies
- Pet food and accessories
- Loyalty programs and services
Company Website: zooplus.com
ASSUMPTION: zooplus is a well-established company in the online pet supplies industry, with a strong focus on customer experience and innovation.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and development within the marketing department
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including local and international marketing teams
Work Arrangement: Hybrid (60% in-office, 40% remote), with the option to work remotely up to 40% of the time
Growth Opportunities:
- Potential to take on more responsibility and lead a team as the role and company grow
- Opportunities to work on international projects and collaborate with teams across Europe
- Access to internal and external training opportunities to develop skills and advance career
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, international environment and contribute to the growth of a leading online pet platform.
🌍 Location & Work Environment
Office Type: Modern, pet-friendly office located in central London
Office Location(s): 2 Eastbourne Terrace, London, W2 6LG
Geographic Context:
- London is a vibrant, multicultural city with a thriving pet industry
- The office is located near Paddington Station, with easy access to public transportation
- The area offers numerous pet-friendly cafes, parks, and pet stores
Work Schedule: Standard office hours, with flexibility for remote work
ASSUMPTION: The London office provides a collaborative, pet-friendly work environment that fosters creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Influencer marketing strategy and campaign management
- Data analysis and KPI interpretation
- Cross-functional collaboration and communication skills
- Cultural fit and alignment with zooplus values
Application Tips:
- Highlight relevant experience and achievements in influencer marketing and campaign management
- Demonstrate your understanding of the pet industry and zooplus's unique value proposition
- Showcase your data-driven approach to marketing and your ability to analyze and interpret KPIs
- Prepare questions that demonstrate your interest in the role and the company
ATS Keywords: Influencer marketing, campaign management, data analysis, cross-functional collaboration, pet industry, zooplus
ASSUMPTION: The application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to contribute to zooplus's ongoing success.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Campaign management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Candidates should have experience with relevant social media platforms, campaign management tools, and data analysis tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Care: We put pets and their parents at the heart of everything we do
- Courage: We dare to challenge the status quo and innovate
- Openness: We foster a collaborative and inclusive work environment
- Simplicity: We strive for efficiency and clarity in our processes and communications
Work Style:
- Pet-friendly and collaborative work environment
- Hybrid work setup, with flexibility for remote work
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you share zooplus's core values, and how have you demonstrated them in your previous roles?
- How do you approach building and maintaining effective relationships with influencers and internal teams?
- How do you stay organized and manage your time effectively in a hybrid work environment?
ASSUMPTION: Candidates who align with zooplus's core values and work style are more likely to thrive in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing relationships with a diverse range of influencers and agencies
- Keeping up with the latest trends and best practices in influencer marketing
- Balancing the demands of multiple campaigns and stakeholders
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them.
📈 Similar Roles Comparison
- This role is similar to other influencer marketing manager positions, but with a focus on the pet industry and zooplus's unique value proposition
- Compared to other marketing roles, this position requires a strong understanding of influencer marketing trends and best practices
- Career progression may involve taking on more responsibility, leading a team, or moving into a more senior marketing role
ASSUMPTION: Candidates should research similar roles and consider how their skills and experience align with the requirements of this position.
📝 Sample Projects
- Developing and executing an influencer marketing campaign for a new pet food product launch
- Analyzing campaign performance data to optimize future campaigns and improve ROI
- Collaborating with cross-functional teams to integrate influencer marketing into broader marketing objectives
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for zooplus?
- What are the most significant challenges facing the influencer marketing team currently, and how can this role address them?
- How does zooplus support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
- How does zooplus measure the success of its influencer marketing campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be working with, as well as to demonstrate their interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in influencer marketing and campaign management
- Prepare questions that demonstrate your interest in the role and the company
- Follow up with the hiring manager after your interview to express your enthusiasm for the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
