📌 Core Information
🔹 Job Title: Marketing Influencer Manager (all genders)
🔹 Company: zooplus SE
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid (60% in-office, 40% remote)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: Mid-Senior level (3+ years of experience)
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing influencer marketing strategies across multiple platforms
- Managing influencer relationships and campaigns end-to-end
- Collaborating cross-functionally to integrate influencer marketing into broader marketing objectives
- Analyzing KPIs and generating insights to scale influencer marketing across markets
ASSUMPTION: This role requires a strategic mindset, strong data analysis skills, and excellent communication abilities to succeed.
📋 Key Responsibilities
✅ Developing and executing influencer marketing strategies across platforms (Instagram, TikTok, YouTube, etc.) aligned with zooplus goals and pet community interests
✅ Identifying, recruiting, and managing relationships with influencers and agencies, ranging from micro to macro, to drive brand awareness and overall conversion
✅ Leading end-to-end management of campaigns, including briefing, optimization, and ensuring ROI-driven initiatives
✅ Collaborating cross-functionally with local and international teams to ensure influencer marketing is solidly integrated into broader marketing objectives
✅ Monitoring performance, analyzing KPIs, and generating insights into markets to scale influencer marketing to other markets
ASSUMPTION: Successful candidates will have a proven track record in influencer marketing, strong analytical skills, and the ability to work effectively with diverse teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in influencer marketing across platforms, ideally in e-commerce or pet-related sectors
Required Skills:
- Proven experience in managing influencer campaigns end-to-end, from recruitment to ROI analysis
- Skilled in identifying and managing relationships with influencers and agencies (micro to macro)
- Data-driven, with experience analyzing KPIs to scale and optimize performance across markets
- Excellent cross-functional collaboration skills, with the ability to align campaigns to broader marketing goals
- Strong communication and project management abilities; fluent in English (additional languages a plus)
Preferred Skills:
- Experience working with pet-related products or brands
- Familiarity with the European pet market and trends
ASSUMPTION: Candidates with experience in e-commerce or pet-related influencer marketing are likely to have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for mid-senior level marketing roles in London)
Benefits:
- 20% discount in the zooplus shop
- Internal and external training opportunities
- Team events
Working Hours: Full-time, 40 hours per week, with a hybrid work setup (60% in-office, 40% remote)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically online pet supplies
Company Size: Medium (1,001-5,000 employees)
Founded: 1999, with over 20 years of experience in online pet retail
Company Description:
- Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year
- Driven by core values of Care, Courage, Openness, and Simplicity
- Committed to equal opportunity and embracing diversity and inclusion
Company Specialties:
- Pet supplies and pet food
- E-commerce
- Pet-related products and accessories
Company Website: zooplus.com
ASSUMPTION: zooplus's extensive experience and leading position in the European pet market make it an attractive employer for marketing professionals.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Head of Marketing or a similar senior position
Work Arrangement: Hybrid, with 60% of time spent in the office and 40% remote
Growth Opportunities:
- Potential to expand influence and impact across the European market
- Opportunities for professional development through internal and external training
- Career progression within the marketing department or related fields
ASSUMPTION: Successful candidates will have opportunities to grow within the company as zooplus continues to expand its market presence.
🌍 Location & Work Environment
Office Type: Modern, pet-friendly office environment
Office Location(s): 2 Eastbourne Terrace, London, W2 6LG
Geographic Context:
- London, a major global city with a vibrant marketing industry
- Access to a diverse range of cultural and professional networking opportunities
- Conveniently located near major transportation links
Work Schedule: Full-time, with flexible remote work options
ASSUMPTION: The London office provides a dynamic and collaborative work environment, with easy access to public transportation and local amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview to discuss experience and fit
- In-person or virtual interview with the hiring manager and/or team members
- Final interview or assessment, depending on the role
Key Assessment Areas:
- In-depth knowledge of influencer marketing strategies and trends
- Analytical and problem-solving skills
- Cross-functional collaboration and communication abilities
- Cultural fit with zooplus's values and work environment
Application Tips:
- Highlight relevant experience in influencer marketing, with specific examples of successful campaigns
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Demonstrate your understanding of the European pet market and zooplus's unique value proposition
ATS Keywords: Influencer marketing, campaign management, data analysis, cross-functional collaboration, project management, communication, relationship management, ROI analysis
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and demonstrate their understanding of zooplus's business and the European pet market.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management software (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Successful candidates will be comfortable using a range of tools and technologies to manage influencer marketing campaigns and analyze performance data.
👔 Cultural Fit Considerations
Company Values:
- Care: zooplus prioritizes the well-being of pets and their parents
- Courage: zooplus encourages innovation and taking calculated risks
- Openness: zooplus fosters a transparent and collaborative work environment
- Simplicity: zooplus strives for efficiency and ease of use in its products and services
Work Style:
- Data-driven: zooplus uses data to inform decision-making and optimize performance
- Collaborative: zooplus encourages cross-functional collaboration and teamwork
- Adaptable: zooplus embraces change and continuous learning
Self-Assessment Questions:
- Do you share zooplus's core values and commitment to pet welfare?
- Are you comfortable working in a collaborative, data-driven environment?
- Do you thrive in an adaptable and dynamic work environment?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with zooplus's values and work style, and be passionate about the well-being of pets and their parents.
⚠️ Potential Challenges
- Managing a diverse portfolio of influencer relationships across multiple platforms and markets
- Balancing the need for data-driven decision-making with creative campaign execution
- Adapting to the dynamic and ever-changing social media landscape
- Working effectively with cross-functional teams across different time zones and locations
ASSUMPTION: Successful candidates will be able to navigate these challenges and leverage them as opportunities for growth and learning.
📈 Similar Roles Comparison
- Compared to similar roles in other companies, this position offers a unique opportunity to work for Europe's leading online pet platform and make a significant impact on its influencer marketing strategy
- Influencer marketing roles in the pet industry may have unique challenges and opportunities compared to other sectors, such as the need to understand pet-related trends and products
- Career progression in this role may involve expanding influence across the European market or moving into related marketing or management positions
ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to similar positions in other companies when evaluating their fit and potential career growth opportunities.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign for a new pet food product launch
- Analyzing campaign performance data to optimize influencer selection and strategy for future campaigns
- Collaborating with cross-functional teams to integrate influencer marketing into broader marketing objectives and improve overall campaign performance
ASSUMPTION: Successful candidates will be able to demonstrate their ability to manage projects end-to-end, from strategy development to execution and optimization.
❓ Key Questions to Ask During Interview
- Can you describe the current influencer marketing strategy and how this role will contribute to its evolution?
- How does the marketing team collaborate with other departments, such as product development and customer service?
- What opportunities are there for professional development and growth within the marketing department or related fields?
- How does zooplus support work-life balance for its employees, particularly in hybrid work arrangements?
- Can you provide examples of successful influencer marketing campaigns at zooplus and discuss the key factors that contributed to their success?
ASSUMPTION: Applicants should use the interview process to gather information about the role, the team, and the company, and to demonstrate their fit and enthusiasm for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, and demonstrate your understanding of zooplus's business and the European pet market
- Prepare for interviews by researching zooplus's company culture, values, and recent campaigns
- Follow up after the interview with a thank-you note and any additional questions or clarifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
