Marketing Insights & Operations Specialist

📌 Core Information

🔹 Job Title: Marketing Insights & Operations Specialist

🔹 Company: FedEx

🔹 Location: Portugal

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing internal survey programs from a technical perspective
• Coordinating marketing workflows in Asana, including creating and maintaining templates, managing campaign calendars, supporting team-wide adoption, and acting as a liaison with other PMOs
• Leading and refining meeting cadences, retrospectives, and internal feedback loops
• Building and maintaining dashboards and reporting formats that integrate survey intelligence with campaign/project performance
• Bringing an intermediate level of AI literacy to the role to enhance workflows and insights delivery

ASSUMPTION: This role requires a strong technical background in survey design and data analysis, as well as experience managing project workflows and collaborating with cross-functional teams.

📋 Key Responsibilities

✅ Act as a key contributor to the Technology & Enablement vertical

✅ Manage internal survey programs from a technical point of view

✅ Coordinate marketing workflows in Asana, including creating and maintaining templates, managing campaign calendars, supporting team-wide adoption, and acting as a liaison with other PMOs across the business

✅ Lead and refine meeting cadences, retrospectives, and internal feedback loops, connecting workflow visibility with team health and performance data

✅ Build and maintain dashboards and reporting formats that integrate survey intelligence with campaign/project performance

✅ Bring an intermediate level of AI literacy to the role, using available tools to enhance workflows and insights delivery

ASSUMPTION: This role involves a mix of technical, operational, and strategic responsibilities, requiring strong problem-solving skills and the ability to work independently and collaboratively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, or a related field

Experience: Proven experience in survey design, ideally using tools like Qualtrics, MS Forms, or similar platforms. Strong command of Power BI and Excel to translate data into clear dashboards and executive-ready reports. Demonstrated ability to manage and optimize project workflows using Asana, Trello, or similar tools. Comfort acting as a process owner and team enabler: you enjoy building systems, templates, and routines that make people’s work smoother. Structured thinker with a tech-savvy mindset. Clear, confident communicator who can turn data into meaning and support adoption of new tools and processes across teams. Previous experience collaborating with cross-functional teams, especially in Marketing, Ops, or Technology environments. PMO or project management certification is a strong plus.

Required Skills:

• Survey design experience
• Power BI and Excel proficiency
• Project management experience
• Strong communication skills
• Cross-functional collaboration experience
• AI literacy

Preferred Skills:

• PMO or project management certification
• Experience with Asana or Trello
• Fluency in Portuguese

ASSUMPTION: Given the role's focus on data analysis and project management, candidates with a strong quantitative background and experience working with marketing teams will be well-suited for this position.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Based on market research for Marketing Specialist roles in Portugal with 2-5 years of experience)

Benefits:

• Attractive compensation package
• Training opportunities
• Extensive learning resources
• Tuition Assistance Program (for FedEx positions with a permanent contract)
• Employee Assistance Program
• Employee reduced-rate shipping
• Career opportunities

Working Hours: 40 hours per week, Monday to Friday

ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the same location. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: FedEx is a global leader in express transportation, providing transportation and business solutions to customers worldwide. The company operates in the freight and package transportation industry.

Company Size: FedEx has over 10,000 employees globally, providing a large and diverse work environment.

Founded: FedEx was founded in 1971 and has since grown into a multinational corporation with operations in over 220 countries and territories.

Company Description:

• FedEx connects people and possibilities through its worldwide portfolio of shipping, transportation, e-commerce, and digital supply chain services.
• The company is committed to delivering the highest possible quality of service to its customers and values its employees' contributions to its success.
• FedEx has consistently been selected as one of the top 10 World’s Most Admired Companies by Fortune magazine.

Company Specialties:

• Shipping and logistics
• E-commerce
• Delivery services
• Business solutions
• Corporate social responsibility
• Innovation and technology
• Supply chain management

Company Website: careers.fedex.com

ASSUMPTION: FedEx's large size and global presence offer applicants the opportunity to work on diverse projects and advance their careers within the company.

📊 Role Analysis

Career Level: This role is at the specialist level, requiring a combination of technical skills and industry knowledge to succeed.

Reporting Structure: The Marketing Insights & Operations Specialist will report directly to the Marketing Manager or a similar role within the Marketing department.

Work Arrangement: This is an on-site role, requiring the selected candidate to work from FedEx's office in Portugal.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion into other areas of the business, such as supply chain management or business development
• International assignments, given FedEx's global presence

ASSUMPTION: This role provides ample opportunities for professional growth and development within the company, given its global presence and diverse range of business units.

🌍 Location & Work Environment

Office Type: FedEx's office in Portugal is a modern, collaborative workspace designed to foster productivity and innovation.

Office Location(s): The Marketing Insights & Operations Specialist will work from FedEx's office in Portugal, with the exact location to be determined based on the selected candidate's residence.

Geographic Context:

• Portugal is a coastal country in southwestern Europe, with a Mediterranean climate and a rich cultural heritage.
• The cost of living in Portugal is generally lower than in other Western European countries, offering a more affordable standard of living.
• Portugal has a well-established expat community, providing a supportive network for international assignees.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. The selected candidate may be required to work additional hours as needed to meet project deadlines.

ASSUMPTION: The selected candidate should be comfortable working in an on-site environment and be willing to commute to FedEx's office in Portugal.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Technical skills in survey design and data analysis
• Project management experience and workflow optimization skills
• Communication and collaboration skills
• Problem-solving abilities and strategic thinking
• Cultural fit with FedEx's values and work environment

Application Tips:

• Highlight relevant experience in survey design and project management
• Demonstrate your ability to work collaboratively with cross-functional teams
• Showcase your problem-solving skills and strategic thinking through examples from previous roles
• Tailor your resume and cover letter to emphasize your fit for the role and FedEx's company culture

ATS Keywords: Survey design, Power BI, Excel, project management, Asana, cross-functional collaboration, data analysis, AI literacy, marketing workflows, dashboard creation

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight their relevant skills and experiences, as well as their fit with FedEx's company culture.

🛠️ Tools & Technologies

• Qualtrics or similar survey design tools
• Power BI and Excel for data analysis and reporting
• Asana for project management and workflow optimization
• AI tools for enhancing workflows and insights delivery

ASSUMPTION: The selected candidate should have experience with the tools and technologies listed above and be comfortable learning new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• People-Service-Profit philosophy
• Integrity, safety, and respect for all
• Excellence in all we do
• One team, one goal, one FedEx

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and solutions-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you ensure the integrity and accuracy of survey data?
• Can you provide an example of a time when you optimized a project workflow using Asana or a similar tool?
• How do you balance the need for data-driven insights with the need for timely decision-making?

ASSUMPTION: Applicants should assess their fit with FedEx's company culture and values, as well as their ability to work collaboratively and adapt to change.

⚠️ Potential Challenges

• Working with large datasets and complex survey designs may require additional time and resources
• Balancing multiple projects and priorities may be challenging, requiring strong time management and organizational skills
• Collaborating with cross-functional teams may present communication and coordination challenges
• The on-site work arrangement may require commuting and adapting to a traditional office environment

ASSUMPTION: The selected candidate should be comfortable working with large datasets and balancing multiple projects, as well as collaborating effectively with cross-functional teams.

📈 Similar Roles Comparison

• Marketing Specialist roles may focus more on campaign execution and less on data analysis and workflow optimization
• Data Analyst roles may require more specialized technical skills and less experience in project management and marketing workflows
• This role offers a unique blend of technical, operational, and strategic responsibilities, requiring a versatile skill set and strong problem-solving abilities

ASSUMPTION: Applicants should consider the unique blend of responsibilities and required skills for this role and compare it to similar roles in the industry.

📝 Sample Projects

• Designing and implementing a new survey program to gather employee feedback and measure engagement
• Optimizing marketing workflows in Asana to improve campaign execution and reduce manual effort
• Developing and maintaining dashboards that track survey performance and campaign effectiveness, enabling data-driven decision-making

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and their approach to problem-solving and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does this role fit into the broader marketing strategy and roadmap for the company?
• What are the key priorities for this role in the first 90 days?
• How does FedEx support the professional development and growth of its employees?
• What are the most challenging aspects of working in a global organization like FedEx?

ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and the company, as well as their understanding of the industry and the company's business model.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences, as well as your fit with FedEx's company culture
• Prepare for the interview by researching FedEx's business and industry trends, as well as the specific requirements of the role
• Practice common interview questions and your responses, focusing on your problem-solving skills and strategic thinking
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.