📌 Core Information
🔹 Job Title: Marketing Insights, Planning and Risk Manager
🔹 Company: abrdn
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: August 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 office days per week)
🚀 Job Overview
Key aspects of this role include:
- Defining and delivering insights for marketing and the wider business
- Coordinating global marketing planning and regional plans
- Ensuring compliance with regulatory requirements and risk management
- Supporting the Head of Investments Marketing in operational efficiency and strategic planning
ASSUMPTION: This role requires a balance of strategic thinking and operational execution, with a strong focus on data-driven insights and risk management.
📋 Key Responsibilities
✅ Insights: Benchmark Aberdeen’s brand and marketing position, deliver in-depth actionable client insight, measure brand health and equity, manage relationships with external suppliers, maximize insight from data sources, and ensure client and market insight is embedded into marketing and business planning
✅ Planning: Support global co-ordination of the marketing programme, track deliverables and KPIs, manage budget tracking and finance reporting, establish and minute key planning sessions, identify agenda items for reviews, and track budget allocation and spend
✅ Risk: Oversight of the first line Compliance, Marketing Risk team, ensure activities follow necessary rules and regulations, manage Shield log and related due diligence on any breaches
ASSUMPTION: This role involves a mix of strategic planning, project management, and risk mitigation, with a strong emphasis on data analysis and stakeholder communication.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on insights, planning, and risk management
Required Skills:
- Matrix planning experience
- Brand and marketing reporting experience
- Excellent project and programme management skills
- Extensive knowledge of working within a broad multi-discipline marketing function
- Experience with bespoke or proprietary research methods and data analysis
- Knowledge of client experience and/or journey measurement
- Long term brand tracking/equity experience
- Excellent stakeholder management and communication skills
- Experience working in a fast-paced, highly regulated environment
Preferred Skills:
- Experience working in the financial services industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on insights, planning, and risk management, and be comfortable working in a highly regulated environment.
💰 Compensation & Benefits
Salary Range: £55,000 - £70,000 per annum (based on industry standards for the role, experience level, and location)
Benefits:
- 40 days’ annual leave
- 16% employer pension contribution
- Discretionary performance-based bonus
- Private healthcare
- Flexible benefits
Working Hours: Full-time (37.5 hours per week), with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits package is comprehensive and includes a range of flexible benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 5,001-10,000 employees
Founded: 1983 (as Aberdeen Asset Management, rebranded as abrdn in 2021)
Company Description:
- abrdn is a global investment company that helps clients and customers plan, save, and invest for the future
- The company is structured around three businesses – Investments, Adviser, and Personal – focused on their changing needs
- abrdn is committed to providing an inclusive workplace where all forms of difference are valued
Company Specialties:
- Asset Management and Wealth Management
Company Website: abrdn.com
ASSUMPTION: abrdn is a well-established financial services company with a global presence and a strong focus on diversity and inclusion.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with a focus on insights, planning, and risk management
Reporting Structure: Reports to the Head of Investments Marketing
Work Arrangement: Hybrid (2 office days per week, with flexible working arrangements)
Growth Opportunities:
- Potential to progress to a senior marketing role within the company
- Opportunities to work on global marketing campaigns and initiatives
- possibility to gain experience in a highly regulated environment
ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as the chance to gain experience in a highly regulated environment.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): London, England, United Kingdom
Geographic Context:
- London is a major global financial hub
- The office is located in a vibrant, central area with excellent transport links
- The city offers a wide range of cultural, entertainment, and dining options
Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements
ASSUMPTION: The London office is centrally located and offers a vibrant, dynamic work environment with excellent amenities and transport links.
💼 Interview & Application Insights
Typical Process:
- Online application and CV submission
- Phone or video screening
- Face-to-face or video interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Marketing insights and analysis skills
- Planning and project management skills
- Risk management and compliance knowledge
- Stakeholder management and communication skills
Application Tips:
- Highlight relevant marketing insights and planning experience in your CV
- Prepare examples of how you have managed risk and ensured compliance in previous roles
- Demonstrate your understanding of the financial services industry and abrdn's business
ATS Keywords: Marketing insights, planning, risk management, compliance, stakeholder management, data analysis, brand tracking, client experience, financial services
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should highlight their relevant experience and skills in their CV and interview preparation.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Tableau, Power BI)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be comfortable using a range of marketing, data analysis, and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Client-centric
- Collaborative
- Inclusive
- Responsible
- Expert
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to continuous learning and development
Self-Assessment Questions:
- Do you have a proven track record of delivering insights that drive marketing strategy and business impact?
- Are you comfortable working in a highly regulated environment and managing risk?
- Do you thrive in a collaborative, data-driven work environment?
ASSUMPTION: abrdn values a client-centric, collaborative, and inclusive work culture, and candidates should be comfortable working in a data-driven, adaptable environment.
⚠️ Potential Challenges
- Working in a highly regulated environment may require additional compliance and risk management responsibilities
- The role may involve managing multiple stakeholders and competing priorities
- The hybrid work arrangement may require additional flexibility and self-motivation
- The role may require working on global marketing campaigns and initiatives, which may involve irregular hours or tight deadlines
ASSUMPTION: Candidates should be comfortable working in a highly regulated environment, managing multiple stakeholders, and working flexibly to meet the demands of global marketing campaigns.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Senior Marketing Manager role with a focus on insights, planning, and risk management
- However, this role is unique in its focus on the financial services industry and the global scope of the marketing function
- Career progression in this role may lead to a senior marketing leadership position within the company
ASSUMPTION: While this role shares similarities with other marketing management roles, its focus on the financial services industry and global marketing function makes it unique.
📝 Sample Projects
- Conducting a comprehensive brand audit and benchmarking analysis to inform marketing strategy
- Developing and implementing a global marketing planning framework to align regional marketing efforts with commercial priorities
- Managing a marketing risk and compliance review to ensure adherence to regulatory requirements and best practices
ASSUMPTION: These sample projects illustrate the range of insights, planning, and risk management responsibilities that the role may involve.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing planning cycle and how this role fits into it?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for the first 90 days in this role?
- How does the company approach risk management and compliance in its marketing function?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These key questions will help candidates better understand the role, the company culture, and the expectations for the first 90 days.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Customize your CV to highlight relevant marketing insights and planning experience
- Prepare examples of how you have managed risk and ensured compliance in previous roles
- Demonstrate your understanding of the financial services industry and abrdn's business in your cover letter
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
