Marketing Insights Research - Reality Labs

📌 Core Information

🔹 Job Title: Marketing Insights Research - Reality Labs

🔹 Company: Meta

🔹 Location: Los Angeles, CA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting Go-To-Market and Marketing strategy for new device launches in Reality Labs
• Shaping and informing strategy for bringing new-to-the-world VR and MR devices to consumers
• Developing learning agendas to support business goals
• Executing quantitative and qualitative research to drive decision-making and strategic planning
• Translating research findings into actionable insights and clear recommendations

ASSUMPTION: This role requires a strong background in both qualitative and quantitative research methods, as well as proven expertise in launching marketing campaigns and navigating strategic challenges.

📋 Key Responsibilities

✅ Develop learning agendas to support progress on business goals

✅ Design and execute quantitative and qualitative research to support decision-making, strategic planning, and shape marketing/brand strategies, campaign development, product development, retail/channel strategy

✅ Translate research findings into actionable insights with clear recommendations

✅ Produce highly effective communication that motivates people to apply learnings in marketing and across the organization

ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to communicate complex findings effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, or a related field (or equivalent experience)

Experience: 6+ years of research experience with a proven track record in applying research methods in a business context to drive decision-making

Required Skills:

• Expertise in qualitative and quantitative research methods
• Proven expertise in shaping insights-driven marketing campaigns and product launches
• Ability to navigate ambiguity, identify problems to solve, set priorities, and drive learning agendas with minimal guidance
• Strong communication skills, both written and verbal
• Proficiency in data analysis and visualization tools

Preferred Skills:

• Experience with virtual reality (VR) or augmented reality (AR) technologies
• Fluency in additional languages

ASSUMPTION: Candidates with experience in tech hardware and software ecosystems may find this role particularly relevant.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a Marketing Research Manager role in Los Angeles)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with some flexibility for remote work

ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and internal equity.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, focusing on social media, virtual reality, and augmented reality technologies.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for collaboration and growth.

Founded: Meta was founded in 2004 as Facebook, Inc., and has since grown into a global technology company.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company develops technologies that help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: https://www.metacareers.com/

ASSUMPTION: Meta's focus on innovation and cutting-edge technology makes it an attractive employer for individuals seeking to work at the forefront of social media and virtual reality.

📊 Role Analysis

Career Level: This role is at the manager level, requiring significant experience and expertise in marketing research and strategy.

Reporting Structure: The role reports directly to the Go-To-Market and Marketing team for Reality Labs.

Work Arrangement: The role is on-site, with some flexibility for remote work. Employees can expect to work from the office most days of the week.

Growth Opportunities:

• Potential to grow within the Reality Labs organization as new devices and initiatives launch
• Opportunities to work on high-impact projects that shape the future of virtual and augmented reality
• Chance to develop expertise in emerging technologies and their applications in marketing

ASSUMPTION: This role offers significant growth potential for individuals interested in advancing their careers in marketing research and strategy within the tech industry.

🌍 Location & Work Environment

Office Type: Meta's Los Angeles office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 12721 W Jefferson Blvd, Los Angeles, CA 90066, US

Geographic Context:

• Los Angeles is a large, diverse city with a vibrant tech industry and numerous cultural attractions
• The city offers a range of housing options and neighborhoods to suit different preferences and budgets
• Los Angeles has a Mediterranean climate, with mild winters and warm, dry summers

Work Schedule: The role follows a standard full-time work schedule, with some flexibility for remote work.

ASSUMPTION: Los Angeles offers a dynamic and exciting environment for professionals, with numerous opportunities for personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with a member of the HR team
• In-depth behavioral and skills-based interviews with cross-functional teams
• Final interview with the hiring manager

Key Assessment Areas:

• Research skills and experience
• Marketing expertise and campaign development
• Strategic thinking and problem-solving
• Communication and presentation skills

Application Tips:

• Highlight relevant research experience and marketing campaign successes in your resume
• Tailor your cover letter to demonstrate your understanding of Meta's mission and the role's responsibilities
• Prepare examples of data analysis and visualization to showcase your skills during the interview
• Research Meta's company culture and values to demonstrate your fit with the organization

ATS Keywords: Marketing Research, Campaign Development, Go-To-Market Strategy, Qualitative Research, Quantitative Research, Data Analysis, Strategic Planning, Product Development, Retail Strategy, Brand Strategy, Decision-Making, Communication, Learning Agendas, Problem Solving, Business Outcomes

ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences, and be prepared to discuss their qualifications in detail during the interview process.

🛠️ Tools & Technologies

• Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
• Survey and research tools (e.g., SurveyMonkey, Qualtrics)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: Familiarity with these tools is not required, but candidates with experience using them may have an advantage in the application process.

👔 Cultural Fit Considerations

Company Values:

• Give people the power to build community and bring the world closer together
• Focus on impact
• Be bold
• Be open
• Build strong teams
• Hold yourself accountable

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and innovative
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you align with Meta's mission to build the future of human connection?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in collaborative, cross-functional teams?
• Are you able to balance data-driven decision-making with creative problem-solving?

ASSUMPTION: Candidates who share Meta's values and work style preferences are likely to be a strong fit for the organization.

⚠️ Potential Challenges

• The role may require working on tight deadlines and managing multiple projects simultaneously
• Candidates may need to adapt to a fast-paced, ever-changing work environment
• Some projects may involve working with sensitive data or confidential information
• Los Angeles can be a competitive job market, with many talented professionals seeking opportunities in the tech industry

ASSUMPTION: Candidates should be prepared to manage their time effectively, prioritize tasks, and maintain a strong attention to detail in a fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Research Manager or a Market Research Manager position in other organizations
• However, the focus on virtual and augmented reality technologies sets it apart from more traditional marketing research roles
• Candidates with experience in tech hardware and software ecosystems may find this role particularly relevant

ASSUMPTION: While this role shares similarities with other marketing research positions, its focus on emerging technologies makes it a unique opportunity for candidates interested in the intersection of marketing and cutting-edge technology.

📝 Sample Projects

• Conducting market research to inform the launch of a new virtual reality headset
• Analyzing consumer behavior and preferences to optimize retail strategies for augmented reality devices
• Developing a learning agenda to support the growth of a new mixed reality product line

ASSUMPTION: These sample projects illustrate the types of initiatives the role may involve, but the specific projects will vary depending on the organization's priorities and the current product pipeline.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does this role contribute to Meta's overall mission and strategy for Reality Labs?
• What are the most pressing challenges facing the team currently, and how can this role help address them?
• How does Meta support the professional development and growth of its employees?
• What is the company culture like, and how does it manifest in day-to-day work?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant research experience and marketing campaign successes
• Write a cover letter that demonstrates your understanding of Meta's mission and the role's responsibilities
• Prepare examples of data analysis and visualization to showcase your skills during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.