Marketing Insights Researcher - Latin America

📌 Core Information

🔹 Job Title: Marketing Insights Researcher - Latin America

🔹 Company: Meta

🔹 Location: Menlo Park, California, United States

🔹 Job Type: On-site

🔹 Category: 📊 Marketing Analytics & Insights

🔹 Date Posted: Mon Mar 31 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Not Specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Understanding and analyzing user and customer needs and behaviors
• Collaborating cross-functionally to activate marketing strategies
• Focusing on growth and connecting consumers, creators, and businesses
• Independently identifying new research opportunities and executing strategies

ASSUMPTION: The job requires dynamic problem-solving skills and a proactive approach due to the high responsibility in translating complex ideas into compelling messages.

📋 Key Responsibilities

✅ Identify areas to research and develop learning agendas with other functions

✅ Design and execute quantitative and qualitative research

✅ Translate research findings into actionable insights for marketing and strategy

✅ Develop effective communication to apply findings across the organization

ASSUMPTION: The ability to work autonomously and collaboratively is crucial for success in this role.

🎯 Required Qualifications

Education: Not specified

Experience: 8+ years of research experience and extensive knowledge in qualitative and quantitative methods

Required Skills:

• Expertise in qualitative and quantitative research methods
• Proven track record in insights-driven marketing strategies
• Leadership skills in strategic ambiguity resolution and cross-functional alignment

Preferred Skills:

• Experience with multi-national companies
• Portuguese fluency and LATAM market experience

ASSUMPTION: No specific educational degree is stipulated, implying the experience largely outweighs formal education for this role.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Health insurance
• Retirement plans
• Employee wellness programs

Working Hours: 40 hours per week

ASSUMPTION: Typical benefits for a company of Meta's size, such as comprehensive health and wellness plans, are assumed.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, leading innovations in connectivity, AI, and AR/VR

Company Size: 10,001+ employees, providing extensive networking and advancement opportunities

Founded: Not Specified

Company Description:

• Revolutionized social media interactions and communications via Facebook and associated platforms like WhatsApp and Instagram
• Pioneering immersive experience through augmented and virtual reality
• Formerly known as Facebook, Meta is exploring the next social technology evolution through the metaverse

Company Specialties:

• Connectivity
• Artificial Intelligence
• Social Media

Company Website: https://www.metacareers.com/

ASSUMPTION: Meta’s diverse platforms and initiatives offer a breadth of roles across technology and marketing sectors.

📊 Role Analysis

Career Level: 10+ years of substantial marketing and research experience

Reporting Structure: Typically reports to senior marketing leadership

Work Arrangement: Full-time, on-site presence required at the Menlo Park office

Growth Opportunities:

• Potential to lead cross-market research initiatives
• Opportunities to drive significant impact through innovative marketing strategies
• Career advancement through leadership roles within the marketing insights team

ASSUMPTION: Given Meta’s growth trajectory, substantial opportunities for internal career advancement are likely available.

🌍 Location & Work Environment

Office Type: Headquarters based in a modern, vibrant Silicon Valley environment

Office Location(s): 1 Hacker Way, Menlo Park, CA

Geographic Context:

• Located in the heart of Silicon Valley, a hub for tech innovation
• Access to a large network of tech industry professionals and resources
• Proximity to other major tech companies and startups

Work Schedule: Flexible working schedule possible, although core hours are expected on-site

ASSUMPTION: A fast-paced and highly collaborative work environment in line with Silicon Valley norms.

💼 Interview & Application Insights

Typical Process:

• Initial application through Meta’s careers site
• Phone screening with HR or recruitment team
• Technical interview focusing on research and marketing strategies

Key Assessment Areas:

• Research skills and methodology
• Strategic thinking and problem-solving abilities
• Communication skills and cross-functional collaboration

Application Tips:

• Highlight specific LATAM market experience and language skills
• Emphasize any prior experience with multinational companies or tech environments
• Demonstrate examples of successful strategic implementations

ATS Keywords: Research Expertise, Marketing Insights, LATAM Marketing, B2B Strategy, Quantitative Research

ASSUMPTION: Familiarity with the candidate evaluation process at major tech firms is assumed, focusing on analytical and communication competencies.

🛠️ Tools & Technologies

• Google Analytics
• SPSS or similar statistical analysis software
• Advanced Excel and Data Visualization tools

ASSUMPTION: Familiarity with common analytic tools used in market research and strategy development is expected.

👔 Cultural Fit Considerations

Company Values:

• Focus on innovative solutions and bold, transformative initiatives
• Commitment to creating positive social impact and community building
• Encouragement of diversity and inclusion within the workplace

Work Style:

• Collaborative and teamwork-oriented
• Goal-driven, with a focus on results and continuous improvement
• Adaptive to changes and dynamic work environment

Self-Assessment Questions:

• How do you stay current with market research trends and technologies?
• Can you give an example of a challenging research project you led?
• How comfortable are you working in a fast-paced, innovative environment?

ASSUMPTION: Emphasis is placed on collaborative innovation and community integration.

⚠️ Potential Challenges

• Managing research projects that span multiple markets and cultures
• Balancing multiple strategic priorities within the LATAM region
• Navigating complex cross-functional dependencies and timelines
• Translating complex analytical insights into accessible solutions

ASSUMPTION: Challenges typical of a global company operating at the intersection of technology and cultural diversity.

📈 Similar Roles Comparison

• Similar roles in multinational companies involve balancing global strategies with local insights
• Competitive compensation usually aligned with other leading tech firms
• Emphasis on cross-market and cross-functional collaboration

ASSUMPTION: Comparable roles in the industry likely require similar skills and experience, focusing on strategic insights.

📝 Sample Projects

• Developing a comprehensive consumer insights report for a new product launch in Brazil
• Executing cross-border campaigns to increase engagement in LATAM markets
• Lead efforts in aligning marketing strategies with consumer feedback insights

ASSUMPTION: Projects are likely centered on innovative marketing strategies and consumer engagement across LATAM.

❓ Key Questions to Ask During Interview

• What are the current top priorities for the LATAM marketing insights team?
• Can you describe a successful campaign that heavily relied on market insights?
• How does Meta support professional development and growth within the company?
• What are common challenges faced by the marketing insights team?
• How does the team integrate insights across different markets?

ASSUMPTION: Questions focused on team goals, success metrics, and professional development practices expected in a global tech firm.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience and skills outlined in the job description
• Prepare for behavioral interviews by reviewing the role’s key responsibilities
• Network with current or past Meta employees for insights and advice
• Practice technical interview skills, especially in research, analytics, and marketing strategy

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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