Marketing Insights Researcher, Reality Labs

📌 Core Information

🔹 Job Title: Marketing Insights Researcher, Reality Labs

🔹 Company: Meta

🔹 Location: Los Angeles, CA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing a holistic learning agenda for the Wearables pillar
• Designing and executing innovative quantitative and qualitative research
• Translating research findings into actionable insights for marketing strategies
• Collaborating with various partners to drive business outcomes
• Working with cutting-edge technology in the Reality Labs division

ASSUMPTION: This role requires a high level of expertise in market research and a deep understanding of the tech industry to effectively drive business outcomes through insights.

📋 Key Responsibilities

✅ Develop a holistic learning agenda for the Wearables pillar in collaboration with other Understand functions

✅ Design and execute innovative and creative quantitative and qualitative research to support decision-making, strategic planning, and shape marketing/brand strategies, campaign development, and content development

✅ Translate research findings into actionable insights with clear recommendations/implications and produce highly effective communication that motivates people to apply learnings in marketing and across the organization

✅ Independently execute full-cycle research and leverage insights to inform strategies and drive business outcomes

✅ Collaborate proactively and effectively with a broad variety of partners

ASSUMPTION: This role requires strong analytical and communication skills to effectively translate complex data into actionable insights for stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Statistics, Sociology, or a related field (Master's degree preferred)

Experience: 8+ years of experience in quantitative and qualitative research, with a proven track record in leading insights-driven campaigns

Required Skills:

• Effective communication and presentation skills
• Extensive experience in leading insights-driven campaigns/product/feature launches
• Holistic thinking and strong analytical skills
• Proven experience in survey/discussion guide and data analysis (sampling, weighting, data cleaning, regression, etc.)
• Problem-solving and prioritization skills
• Demonstrated capacity to translate strategic insights into actionable marketing plans
• Experience in building cross-functional partnerships and insights for software and content products
• Proactivity, energy, flexibility, collaboration, and ability to translate complex ideas into simple and compelling messages
• Experience working successfully in a dynamic and fast-paced environment
• Experience working with and conducting research on wearable technology
• Experience with physical products (preferred)

Preferred Skills:

• Experience in brand building and brand strategy development

ASSUMPTION: Given the role's focus on wearable technology and the Reality Labs division, candidates with experience in hardware-related products or industries may have an advantage.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (based on industry standards for a senior marketing research role in Los Angeles)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous time off and parental leave policies
• On-site fitness centers and wellness programs
• Employee discounts on Meta products and services

Working Hours: Full-time position with standard business hours (8:30 AM - 5:30 PM PST, Monday - Friday)

ASSUMPTION: Salary range is estimated based on industry standards for similar roles in Los Angeles. Actual salary may vary based on candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, focusing on social media, virtual reality, and augmented reality. The company is known for its innovative approach to connecting people and building communities worldwide.

Company Size: Meta is a large corporation with over 10,000 employees, offering extensive resources and opportunities for professional growth.

Founded: Meta was founded in 2004 as Facebook and rebranded as Meta in 2021 to reflect its focus on building the metaverse.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company develops technologies that help people connect, find communities, and grow businesses.
• Meta is committed to creating a safe and respectful online space, encouraging constructive conversations, and treating everybody with respect.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: https://www.metacareers.com/

ASSUMPTION: Meta's large size and diverse product offerings provide ample opportunities for career growth and learning within the organization.

📊 Role Analysis

Career Level: This role is at the senior level, requiring extensive experience in market research and a deep understanding of the tech industry.

Reporting Structure: The Marketing Insights Researcher will report to the Marketing Communications and Product Marketing Management teams within the Reality Labs division.

Work Arrangement: This is an on-site position, requiring employees to work from Meta's offices in Los Angeles, CA.

Growth Opportunities:

• Potential to work on cutting-edge technology and innovative products within the Reality Labs division
• Opportunities to collaborate with various teams and gain exposure to different aspects of the business
• possibility to transition into other roles within Meta as the company continues to grow and evolve

ASSUMPTION: Given Meta's focus on innovation and growth, there are ample opportunities for career advancement and learning within the organization.

🌍 Location & Work Environment

Office Type: Meta's Los Angeles office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 1 Hacker Way, Menlo Park, CA 94025, US

Geographic Context:

• Los Angeles is a major hub for the tech industry, offering a vibrant and dynamic work environment.
• The city is known for its diverse culture, entertainment industry, and numerous outdoor activities.
• Los Angeles offers a Mediterranean climate, with mild winters and warm summers.

Work Schedule: Standard business hours (8:30 AM - 5:30 PM PST, Monday - Friday) with the possibility of occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: Los Angeles offers a dynamic and engaging work environment, with numerous cultural and recreational opportunities for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a member of the HR team
• In-depth interviews with hiring managers and team members
• Final interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Quantitative and qualitative research skills
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with Meta's values

Application Tips:

• Highlight your experience in quantitative and qualitative research, as well as your ability to translate complex data into actionable insights.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and analytical skills.

ATS Keywords: Marketing insights, research, quantitative, qualitative, data analysis, strategic planning, marketing strategy, brand strategy, campaign development, content development, wearable technology, physical products, dynamic environment, fast-paced, collaboration, cross-functional partnerships, actionable insights

ASSUMPTION: Meta's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's values and the specific needs of the role.

🛠️ Tools & Technologies

• Survey and data analysis software (e.g., SPSS, R, Python, Tableau)
• Qualitative research tools (e.g., focus group software, transcription tools)
• Project management software (e.g., Asana, JIRA)
• Collaboration and communication tools (e.g., Microsoft Office, Google Workspace)

ASSUMPTION: Candidates should be comfortable using various research and data analysis tools, as well as collaboration and communication platforms.

👔 Cultural Fit Considerations

Company Values:

• Focus on impact
• Move fast
• Be bold
• Be open
• Build social value
• Collaborate
• Be direct

Work Style:

• Fast-paced and dynamic environment
• Collaborative and cross-functional teams
• Data-driven decision-making
• Focus on innovation and continuous learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have strong communication and presentation skills, with the ability to translate complex data into actionable insights?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and possess strong communication and analytical skills will likely be a good fit for this role at Meta.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of the tech industry and the Reality Labs division
• Balancing multiple projects and priorities in a dynamic work environment
• Effectively communicating complex data and insights to non-technical stakeholders
• Adapting to changes in priorities and project scope

ASSUMPTION: Given the fast-paced and dynamic nature of the tech industry and the Reality Labs division, candidates should be comfortable working in a rapidly evolving environment and be able to adapt to changes quickly.

📈 Similar Roles Comparison

• This role is unique in its focus on wearable technology and the Reality Labs division, offering candidates the opportunity to work on cutting-edge products and technologies.
• Compared to other marketing research roles, this position requires a strong understanding of hardware-related products and the tech industry.
• Career progression in this role may lead to opportunities in product marketing, brand management, or other strategic positions within Meta.

ASSUMPTION: Given the unique focus of this role, candidates with experience in hardware-related products or the tech industry may have an advantage in this position.

📝 Sample Projects

• Conducting a comprehensive market analysis of wearable technology trends and consumer behavior
• Designing and executing a qualitative research study to understand consumer preferences for augmented reality experiences
• Analyzing sales data and customer feedback to identify opportunities for improving product offerings and marketing strategies

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of research and analysis they may be expected to perform in this role at Meta.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Reality Labs division?
• How does this role fit into the overall marketing strategy for the Wearables pillar?
• What are the most significant challenges facing the Reality Labs division, and how can this role help address them?
• How does Meta support the professional growth and development of its employees?
• What is the company's approach to work-life balance, and how is it implemented in this role?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and analytical skills
• Research Meta's company culture and values to demonstrate your alignment with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.