Marketing Intern

📌 Core Information

🔹 Job Title: Marketing Intern

🔹 Company: Pioneer Metal Finishing

🔹 Location: Green Bay, Wisconsin

🔹 Job Type: Full-Time, Internship

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing, creating, and delivering marketing communication programs to support revenue growth
• Utilizing marketing software resources to enhance the go-to-market strategy
• Managing website updates and enhancements
• Supporting market analysis and research efforts

ASSUMPTION: This role is ideal for students pursuing a degree in Marketing, Design, Business, or Economics, seeking hands-on experience in marketing and digital content creation.

📋 Key Responsibilities

✅ Develop and launch digital content, including specialized emails, email drip campaigns, and website landing pages

✅ Support development of branded marketing communications, such as company brochures, sell sheets, technical bulletins, spec sheets, etc.

✅ Coordinate incoming lead scoring and assignments

✅ Assist with marketing communication strategies and planning, tracking the effectiveness of marketing initiatives

✅ Utilize Pioneer's marketing tools to support enhanced marketing activities, including BrightEdge SEO, Google Analytics, ZoomInfo Lead Prospecting, ClickDimensions Digital Marketing, and Microsoft CRM

✅ Complete website updates in WordPress, utilizing 3rd party resources as necessary for complex updates

✅ Provide support for market analysis and market research efforts as needed

✅ Coordinate database and asset organization

✅ Additional projects as assigned

ASSUMPTION: This role requires strong self-management skills, attention to detail, and the ability to work independently and in a team environment.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Design, Business, or Economics

Experience: Prior experience in marketing preferred but not required

Required Skills:

• Proficient with a PC
• Skills with spreadsheets (a plus)
• Skills with design software (a plus)

Preferred Skills:

• Experience with marketing software (e.g., CRM, SEO tools)
• Experience with WordPress

ASSUMPTION: While prior experience is preferred, this role is designed to provide valuable on-the-job training and growth opportunities for students and recent graduates.

💰 Compensation & Benefits

Salary Range: $15 - $18 per hour (based on industry standards for marketing internships in Green Bay, WI)

Benefits:

• Next-Day Pay
• Quarterly Incentive Program
• Paid Company Holidays
• Shift Differentials for 2nd and 3rd Shift
• Employee Assistance Program
• Wellness Program
• On-the-Job Training and Advancement Opportunities
• Employee Recognition and Rewards program
• Fun Recognition Events

Working Hours: 40 hours per week, Monday - Friday, with flexible scheduling based on project needs

ASSUMPTION: The salary range is an estimate based on industry standards for marketing internships in the Green Bay area. The actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Pioneer Metal Finishing is a leading surface engineering company in North America, specializing in metal finishing solutions for mission-critical applications in the healthcare, automotive, and industrial markets.

Company Size: 501-1,000 employees

Founded: 1945

Company Description:

• Offers the widest array of metal finishing services, including anodizing, electroless nickel, chromate, tin zinc, and precious metal platings
• Has locations across the United States and Mexico
• Committed to providing great customer service, technical support, and the widest array of metal finishing processes with an all-in-one philosophy

Company Specialties:

• ARP-Acid Etch
• CastGuard
• EnduraGuard
• FrostKote
• Hard Lube
• Medi-Black Anodize
• NorGuard
• NorKote
• Bright Dip
• Phosphate
• and Anodizing

Company Website: http://www.pioneermetal.com

ASSUMPTION: Pioneer Metal Finishing is a well-established company with a strong reputation in the metal finishing industry, offering opportunities for growth and development in a dynamic work environment.

📊 Role Analysis

Career Level: Entry-Level (Intern)

Reporting Structure: The Marketing Intern will report directly to the Marketing Manager

Work Arrangement: On-site, with flexible scheduling based on project needs

Growth Opportunities:

• Gain hands-on experience in marketing and digital content creation
• Learn from experienced marketing professionals
• Potential for full-time employment after graduation

ASSUMPTION: This role is designed to provide valuable on-the-job training and growth opportunities for students and recent graduates seeking to establish a career in marketing.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 480 Pilgrim Way, Green Bay, WI 54304

Geographic Context:

• Green Bay is located in northeastern Wisconsin, along the western shore of Green Bay
• The city is home to the Green Bay Packers NFL team and offers a variety of cultural and recreational activities
• The cost of living in Green Bay is relatively low compared to other major cities in the United States

Work Schedule: 40 hours per week, Monday - Friday, with flexible scheduling based on project needs

ASSUMPTION: The office environment is professional yet collaborative, with a strong emphasis on teamwork and open communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Manager
• Background check and offer

Key Assessment Areas:

• Marketing and digital content creation skills
• Self-management and time management skills
• Attention to detail and organizational skills
• Communication and teamwork skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and digital content creation skills
• Demonstrate your understanding of Pioneer Metal Finishing's products and services
• Show enthusiasm for the role and eagerness to learn and grow

ATS Keywords: Marketing Intern, Digital Content, Email Campaigns, Website Management, Marketing Communication, Lead Scoring, Market Analysis, SEO, Google Analytics, CRM, WordPress, Database Organization, Asset Management, Design Software, Self-Management, Spreadsheets

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit with the company. Successful candidates will demonstrate a strong work ethic, attention to detail, and a commitment to learning and growth.

🛠️ Tools & Technologies

• BrightEdge SEO
• Google Analytics
• ZoomInfo Lead Prospecting
• ClickDimensions Digital Marketing
• Microsoft CRM
• WordPress

ASSUMPTION: Familiarity with these tools is preferred but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Serving Our Customers, Employees and Community
• Maximizing Our Potential
• Always Strive to Balance Short-Term and Long-Term Goals
• Relational Honesty
• Trust

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and responsive to changing priorities and deadlines

Self-Assessment Questions:

• Do you have a strong commitment to serving customers and providing excellent customer service?
• Are you able to balance short-term and long-term goals, and prioritize tasks effectively?
• Do you have strong communication and teamwork skills, and are you able to work effectively in a collaborative environment?

ASSUMPTION: Successful candidates will demonstrate a strong commitment to Pioneer Metal Finishing's values and a work style that aligns with the company's collaborative and results-driven culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced and dynamic work environment
• Learning and utilizing new marketing tools and technologies
• Balancing academic responsibilities with internship demands

ASSUMPTION: These challenges can be overcome with strong self-management skills, attention to detail, and a commitment to learning and growth.

📈 Similar Roles Comparison

• Unlike other marketing internships, this role offers hands-on experience in a wide range of marketing activities, from digital content creation to market analysis and research
• Pioneer Metal Finishing is a well-established company with a strong reputation in the metal finishing industry, offering opportunities for growth and development in a dynamic work environment
• This role is ideal for students pursuing a degree in Marketing, Design, Business, or Economics, seeking hands-on experience in marketing and digital content creation

ASSUMPTION: This role offers unique opportunities for growth and development in a dynamic and collaborative work environment.

📝 Sample Projects

• Developing and launching an email marketing campaign to promote a new product line
• Creating and designing a company brochure to showcase Pioneer Metal Finishing's services and capabilities
• Conducting market research to identify new opportunities for growth and expansion

ASSUMPTION: These projects are designed to provide valuable on-the-job training and growth opportunities for students and recent graduates seeking to establish a career in marketing.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for growth and development within the marketing department and the company as a whole?
• How does Pioneer Metal Finishing support work-life balance for its employees?
• What is the company culture like, and how does this role contribute to that culture?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and its culture, as well as their commitment to learning and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and digital content creation skills
• Prepare examples of your previous marketing or digital content creation work, if applicable
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.