Marketing Intern

📌 Core Information 🔹 Job Title: Marketing Intern 🔹 Company: Trulieve 🔹 Location: Tallahassee, Florida, United States 🔹 Job Type: Internship 🔹 Date Posted: June 11, 2025 🔹 Experience Level: Entry Level (0-2 years) 🔹 Remote Status: Hybrid (Remote & On-site) 🚀 Job Overview Key aspects of this role include: - Industry Exposure: Gain practical experience in the dynamic and rapidly growing cannabis industry. - Marketing Support: Work closely with the Marketing team to provide support and contribute to various Marketing initiatives. - Unique Opportunity: Develop essential skills and knowledge in a unique and evolving industry. - Collaboration: Work with a team dedicated to bringing relief to patients through natural, trustworthy products. 📋 Key Responsibilities 🔹 Assist in researching and documenting competitor products, pricing, and promotions. 🔹 Update and maintain daily marketing and communication documents. 🔹 Support project management of activation and event tasks. 🔹 Assist with ad hoc requests to support the greater Southeast Marketing team. 🎯 Required Qualifications 🔹 Education: - Bachelor’s degree or currently working towards a Bachelor’s degree in marketing, business, or a related field. - Successful completion of introductory courses in marketing, business, or equivalent. 🔹 Experience: - None specified. 🔹 Required Skills: - Applied understanding of basic marketing principles. - Self-starter with the ability to work independently. - Comfortable with multitasking in a deadline-driven environment. - Excellent written and verbal communication skills. - Ability to pass a level 2 background check. - Must be 21+ years of age. 🔹 Preferred Skills: - Proficiency with Microsoft Office (Excel, PowerPoint, Outlook). 💰 Compensation & Benefits 🔹 Salary Range: Commensurate with experience. (Industry standard for entry-level marketing interns in Tallahassee, FL: $12 - $15 per hour) 🔹 Benefits: - Paid Time Off 🔹 Working Hours: Average of 40 hours per week, available 'after hours' if an emergency situation arises. 📌 Applicant Insights 🔍 Company Context 🔹 Industry: Alternative Medicine 🔹 Company Size: 5,001-10,000 employees 🔹 Founded: 2016 🔹 Company Description: Trulieve is an industry-leading, vertically integrated cannabis company and multi-state operator in the U.S., with leading market positions in Arizona, Florida, and Pennsylvania. Trulieve is poised for accelerated growth and expansion, building scale in retail and distribution in new and existing markets through its hub strategy. By providing innovative, high-quality products across its brand portfolio, Trulieve delivers optimal customer experiences and increases access to cannabis, helping patients and customers to live without limits. By delivering strong financial discipline, building a recognized brand through optimal customer experiences, and executing on its hub model strategy, Trulieve has become an industry-leading MSO and the largest operating retail, cultivation, and production footprint in the country. 🔹 Company Specialties: Cannabis cultivation, production, and distribution; Retail operations; Brand management; Marketing and advertising; Patient care and education. 🔹 Company Website: www.trulieve.com 📊 Role Analysis 🔹 Career Level: Entry Level (0-2 years) 🔹 Reporting Structure: This role reports directly to the Marketing Manager for the Southeast region. 🔹 Work Arrangement: Hybrid (Remote & On-site) - Approximately 2 months, with the possibility of extension based on performance. 🔹 Growth Opportunities: - Gain valuable industry experience and build a strong professional network. - Potential for full-time employment upon completion of the internship, based on performance and business needs. 🌍 Location & Work Environment 🔹 Office Type: Hybrid (Remote & On-site) 🔹 Office Location(s): - Tallahassee, Florida, United States (On-site) - Remote (Remote) 🔹 Geographic Context: - Tallahassee, Florida: A mid-sized city with a growing tech industry and a cost of living slightly below the national average. 🔹 Work Schedule: - Monday - Friday, 9:00 AM - 5:00 PM (Eastern Time) with a one-hour lunch break. - Flexible hours may be required to support event tasks and ad hoc requests. 💼 Interview & Application Insights 🔹 Typical Process: 1. Submit your application through the provided link. 2. Complete a phone or video screening with the HR department. 3. Participate in a behavioral interview with the Marketing Manager and/or team members. 4. Complete a background check and provide references if required. 🔹 Key Assessment Areas: - Marketing knowledge and understanding of basic principles. - Communication skills (written, verbal, and presentation). - Problem-solving and analytical skills. - Ability to work independently and in a team environment. - Adaptability and willingness to learn. 🔹 Application Tips: - Tailor your resume and cover letter to highlight relevant marketing experience and skills. - Showcase your understanding of the cannabis industry and Trulieve's mission. - Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability. 🔹 ATS Keywords: Marketing intern, cannabis industry, competitor analysis, marketing support, project management, ad hoc tasks, basic marketing principles, self-starter, multitasking, written communication, verbal communication, Microsoft Office. 🛠️ Tools & Technologies 🔹 Microsoft Office Suite (Excel, PowerPoint, Outlook) 🔹 Project management tools (e.g., Asana, Trello) 🔹 Marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo) 👔 Cultural Fit Considerations 🔹 Company Values: - Patient-focused: Trulieve prioritizes patient care and education, ensuring patients receive the right products and dosage for their needs. - Quality-driven: Trulieve strives to provide high-quality, natural, and trustworthy cannabis products. - Collaborative: Trulieve fosters a team-oriented work environment, encouraging collaboration and open communication. - Innovative: Trulieve embraces new ideas and technologies to improve its products and services. 🔹 Work Style: - Fast-paced: Trulieve operates in a dynamic and rapidly growing industry, requiring employees to adapt quickly to changes and new opportunities. - Detail-oriented: Trulieve's products and processes require careful attention to detail to ensure quality and consistency. - Team-focused: Trulieve values collaboration and open communication, with a strong emphasis on teamwork and collective success. 🔹 Self-Assessment Questions: - How do you align with Trulieve's patient-focused approach to cannabis products and education? - How comfortable are you working in a fast-paced, detail-oriented environment? - How do you approach collaboration and open communication in a team setting? ⚠️ Potential Challenges 🔹 Industry-specific Challenges: - Working in a highly regulated industry with strict compliance requirements. - Navigating the evolving legal landscape and market trends in the cannabis industry. 🔹 Company-specific Challenges: - Balancing the needs of patients, customers, and stakeholders in a growing and competitive market. - Maintaining a strong company culture and values as the organization expands and evolves. 🔹 Role-specific Challenges: - Managing multiple tasks and priorities in a deadline-driven environment. - Adapting to the unique demands and requirements of the cannabis industry. 📈 Similar Roles Comparison 🔹 Marketing Coordinator vs. Marketing Intern: - A Marketing Coordinator role typically involves more strategic planning and execution of marketing campaigns, while a Marketing Intern focuses on supporting tasks and learning the fundamentals of marketing. - Marketing Coordinators usually have more experience and require a bachelor's degree or equivalent, while Marketing Interns may still be pursuing their degree. 🔹 Industry-specific Context: - The cannabis industry offers unique opportunities and challenges compared to other industries, with a strong focus on patient care, education, and advocacy. 📝 Sample Projects 🔹 Competitor Analysis Project: - Research and document competitor products, pricing, and promotions to identify trends and opportunities in the cannabis market. 🔹 Marketing Campaign Support Project: - Assist in the planning, execution, and evaluation of marketing campaigns to promote Trulieve's products and services. 🔹 Event Planning and Management Project: - Support the planning and management of Trulieve's events, such as patient education workshops, industry conferences, and community outreach initiatives. ❓ Key Questions to Ask During Interview 🔹 Role Responsibilities: - What are the most important responsibilities for this role, and how do they fit into the overall marketing strategy for Trulieve? - How does this role contribute to Trulieve's mission and patient-focused approach? 🔹 Team Structure and Dynamics: - How does the Southeast Marketing team collaborate with other departments, such as Sales, Product, and Patient Care? - What is the team's approach to open communication and feedback? 🔹 Company Culture and Values: - How does Trulieve's patient-focused approach influence the company culture and work environment? - How does the company support employee growth and development, both personally and professionally? 🔹 Growth Opportunities: - What opportunities exist for professional growth and advancement within the company, particularly for marketing professionals? - How does Trulieve support employees in developing their skills and careers? 📌 Next Steps for Applicants 🔹 To apply for this position: 1. Submit your application through the provided link: https://careers.trulieve.com/job/Tallahassee-Marketing-Intern-FL-32312/1298576300/ 2. Tailor your resume and cover letter to highlight relevant marketing experience and skills. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability. 4. Follow up with the HR department one week after submitting your application to inquire about the status of your application. 5. If invited to interview, research Trulieve's mission, values, and recent news to demonstrate your enthusiasm and understanding of the company. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.