📌 Core Information
🔹 Job Title: Senior Performance Marketing Manager
🔹 Company: Launch Potato
🔹 Location: Tallahassee, FL (remote)
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving growth and profitability of Launch Potato's paid media portfolio
- Leading strategy, execution, and optimization of Google Ads campaigns
- Collaborating cross-functionally with internal stakeholders
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs
ASSUMPTION: This role requires a high level of independence and strategic thinking to manage multiple campaigns and shifting priorities.
📋 Key Responsibilities
✅ Take full ownership of pacing, reporting, and performance for all assigned Google Ads campaigns
✅ Plan, launch, and optimize new campaigns with thoughtful strategy and clear measurable objectives
✅ Continuously monitor campaign health, performing routine optimizations to drive higher CTR, reduce CPA, and increase ROAS
✅ Collaborate closely with business leads, account managers, and the yield team to identify trends and provide performance updates
✅ Utilize competitive research and intelligence tools to understand vertical landscapes and identify areas for new growth and optimization opportunities
ASSUMPTION: This role involves a significant amount of data analysis and requires strong problem-solving skills to optimize campaigns effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 4 years managing Google Ads campaigns; experience with multiple campaign types beyond Search; ability to report on and act upon campaign data independently
Required Skills:
- Proven ability to manage large-scale budgets and meet ROAS and revenue KPIs independently
- Strong analytical skills with experience using Looker, Tableau, or equivalent, plus Excel (Pivot Tables, Vlookups)
- Ability to write compelling ad copy and partner on creative asset development
- Exceptional collaboration and communication skills across cross-functional teams
Preferred Skills:
- Experience with Google Ads campaign types beyond Search, such as Display, Demand Gen, Performance Max, and YouTube
- Familiarity with data visualization tools like Looker or Tableau
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage in this position.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year (based on market rates for the nearest major metro and Launch Potato’s Levels Framework)
Benefits:
- Profit-sharing bonus
- Competitive benefits package
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: Salary and benefits are subject to change based on company and personal performance.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2014
Company Description:
- Launch Potato is a digital media company with a portfolio of brands and technologies
- As The Discovery and Conversion Company, Launch Potato connects advertisers to customers at all parts of the consumer journey
- The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries
Company Specialties:
- Digital marketing
- Mobile marketing
- Direct marketing
- Community building
- Performance marketing
- Online advertising
- Customer acquisition
- Lead generation
- Social media marketing
- Technology
- Software development
- Email marketing
- Affiliate marketing
- Startup
- Digital brands
- Digital advertising
- Digital publishing
- Paid search
Company Website: http://launchpotato.com
ASSUMPTION: Launch Potato's diverse and energetic culture values high-performing, entrepreneurial team members.
📊 Role Analysis
Career Level: Senior-level role with significant independence and strategic decision-making
Reporting Structure: This role reports directly to the Head of Paid Media and collaborates closely with cross-functional teams
Work Arrangement: Remote work with flexible scheduling
Growth Opportunities:
- Potential to expand the scope of responsibilities based on performance and company growth
- Opportunities to mentor junior team members and contribute to team development
- Potential to take on additional leadership responsibilities as the company expands
ASSUMPTION: This role offers significant growth potential for the right candidate, given Launch Potato's high-growth trajectory.
🌍 Location & Work Environment
Office Type: Remote work with occasional in-person meetings and events
Office Location(s): Tallahassee, FL (remote)
Geographic Context:
- Tallahassee, FL is the capital city of Florida, known for its historic sites, museums, and natural beauty
- The city offers a mix of urban and rural living, with a relatively low cost of living compared to other major metropolitan areas in Florida
- Tallahassee has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: Remote work allows for a better work-life balance and the ability to live in a more affordable location while working for a successful digital media company.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Technical interview with the Paid Media team
- Final interview with the Head of Paid Media and other key stakeholders
Key Assessment Areas:
- Google Ads campaign management experience
- Analytical and problem-solving skills
- Collaboration and communication skills
- Strategic thinking and planning
Application Tips:
- Highlight relevant experience and achievements in Google Ads campaign management
- Tailor your resume and cover letter to emphasize your analytical, problem-solving, and communication skills
- Prepare examples of successful Google Ads campaigns you've managed and the strategies you used to optimize them
ATS Keywords: Google Ads, campaign management, budget management, analytical skills, ad copywriting, creative development, collaboration, communication, performance optimization, data analysis, reporting, competitive research, problem-solving, organizational skills, growth mindset
ASSUMPTION: Launch Potato's hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit within the organization.
🛠️ Tools & Technologies
- Google Ads platform (Search, Display, Demand Gen, Performance Max, YouTube)
- Looker or Tableau for data visualization and analysis
- Microsoft Excel (Pivot Tables, Vlookups)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should have experience with the Google Ads platform and be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven
- Collaborative
- Innovative
- Adaptable
- Growth-oriented
Work Style:
- Highly visible, performance-driven environment
- Dynamic, test-and-learn culture
- Cross-functional collaboration and communication
Self-Assessment Questions:
- Do you thrive in a dynamic, test-and-learn environment with ever-evolving business priorities?
- Are you comfortable operating in a highly visible, performance-driven environment?
- Do you have strong collaboration and communication skills, and are you comfortable working cross-functionally with internal stakeholders?
ASSUMPTION: Launch Potato values candidates who are adaptable, collaborative, and comfortable working in a fast-paced, performance-driven environment.
⚠️ Potential Challenges
- Managing multiple campaigns and shifting priorities within fast-paced deadlines
- Working remotely and maintaining productivity and focus
- Keeping up with platform and industry trends in a rapidly evolving digital landscape
- Balancing the need for strategic planning with the ability to act quickly and make data-driven decisions
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a growth mindset to overcome successfully.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on Google Ads campaign management and optimization, rather than broader digital marketing or advertising strategies
- Industry-specific context: The advertising services industry is highly competitive and dynamic, requiring constant adaptation and innovation
- Career path comparison: This role offers a clear path for career progression within the paid media team and potential leadership opportunities as the company grows
ASSUMPTION: This role is well-suited for candidates with a strong background in Google Ads campaign management and a desire to specialize in this area.
📝 Sample Projects
- Developing and executing a comprehensive Google Ads campaign strategy for a new product launch
- Optimizing an existing Google Ads campaign to reduce CPA and increase ROAS by 20% within three months
- Conducting competitive research and using data-driven insights to inform campaign strategy and improve performance
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and tactical skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Launch Potato support the professional development and growth of its employees?
- What are the most significant challenges facing the paid media team, and how can this role help address them?
- How does Launch Potato measure the success of its paid media campaigns, and what KPIs are most important for this role?
ASSUMPTION: These questions help assess the role's responsibilities, expectations, and fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in Google Ads campaign management, data analysis, and strategic planning
- Prepare examples of successful Google Ads campaigns you've managed and the strategies you used to optimize them
- Follow up with the HR team one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
