Marketing Intern

📌 Core Information

🔹 Job Title: Marketing Intern

🔹 Company: Cashfree Payments India Private Limited

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting cross-border marketing initiatives for the company's growth
• Collaborating with experienced marketing professionals to gain hands-on experience
• Contributing to real-world projects and making a tangible impact
• Developing valuable skills in data analysis, CRM management, and campaign execution

ASSUMPTION: This role is ideal for undergraduate students pursuing degrees in Marketing or Technology who are eager to learn and contribute in a dynamic environment.

📋 Key Responsibilities

✅ Data Mining & Lead Qualification: Research target accounts and contacts across various verticals, mine data, maintain accurate lead lists, support Account-Based Marketing (ABM) efforts, and assist in qualifying leads based on pre-defined metrics.

✅ Campaign Execution Support: Assist in the setup and management of outbound campaigns, manage campaign follow-ups, and update CRM and sales enablement tools as needed.

✅ Reporting & Optimization: Track key campaign metrics, provide regular updates on outbound campaign effectiveness and pipeline contribution, and assist in the analysis of campaign data to identify areas for optimization.

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work independently and as part of a team.

🎯 Required Qualifications

Education: Currently pursuing an undergraduate degree, preferably specializing in Marketing or Technology.

Required Skills:

• Data & CRM Proficiency: Comfortable with data mining tools and CRM systems. Strong data organization skills, including proficiency in Excel/Google Sheets.
• B2B & Research Acumen: Basic understanding of B2B marketing and the pay-tech ecosystem (preferred). Strong research and detail-oriented skills.
• Digital & Administrative Competence: Proficient in MS Office/G-suite. Capable of data entry and reporting.
• Communication Skills: Excellent written and verbal communication skills.
• Teamwork & Attitude: Ability to work independently and as part of a team. Strong work ethic and a proactive attitude. Eagerness to learn and contribute to a growing team.

ASSUMPTION: While specific industry experience is not required, a basic understanding of B2B marketing and the pay-tech ecosystem would be beneficial.

💰 Compensation & Benefits

Salary Range: INR 20,000 - 30,000 per month (Estimated based on industry standards for marketing internships in Bangalore)

Benefits:

• Gain hands-on experience in cross-border marketing within a dynamic company
• Develop valuable skills in data analysis, CRM management, and campaign execution
• Work closely with experienced marketing professionals
• Opportunity to contribute to real-world projects and make a tangible impact

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for marketing internships in Bangalore. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Cashfree Payments is a leading player in the payment gateway and fintech sector, processing transactions worth $80B annually and serving over 800,000 businesses.

Company Size: Medium (501-1,000 employees). This size allows for a dynamic work environment with ample opportunities for growth and learning.

Founded: 2015. Cashfree Payments was founded with a mission to build payments and banking infrastructure for India and has since grown to become a trusted name in the industry.

Company Description:

• Cashfree Payments enables seamless collections, payouts, identity verification, and fraud detection for businesses of all sizes.
• Backed by Silicon Valley investor Y Combinator, Apis Partners, KRAFTON Inc, State Bank of India (SBI), and incubated by PayPal.
• Committed to helping businesses scale at different stages of their growth journeys.

Company Specialties:

• Payment Gateway
• Invoicing
• IMPS, NEFT, RTGS
• Internet Banking
• UPI
• Escrow Account
• API Banking
• Payouts
• Fintech
• Y Combinator
• Startups
• Entrepreneur
• Innovation
• Payments
• Online Business
• UPI Autopay
• Growth
• Technology
• Marketplace Settlements

Company Website: http://www.cashfree.com

ASSUMPTION: Cashfree Payments is a well-established company with a strong presence in the fintech industry, offering interns a unique opportunity to gain experience in a dynamic and growing sector.

📊 Role Analysis

Career Level: Entry-level. This role is ideal for undergraduate students seeking to gain practical experience in marketing.

Reporting Structure: The Marketing Intern will report directly to the Marketing Manager or a designated supervisor within the marketing team.

Work Arrangement: On-site, full-time (40 hours per week). The internship tenure is 6 months.

Growth Opportunities:

• Potential full-time employment after the completion of the internship, based on performance
• Opportunities to work on diverse projects and contribute to the company's growth
• Exposure to various aspects of marketing, including data analysis, campaign execution, and optimization

ASSUMPTION: While the role is an internship, there are opportunities for growth and potential full-time employment based on the intern's performance and the company's needs.

🌍 Location & Work Environment

Office Type: Corporate office. Cashfree Payments' headquarters is located in Bangalore, Karnataka.

Office Location(s): Bangalore, Karnataka

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its vibrant tech industry and startup ecosystem.
• The city offers a mix of traditional Indian culture and modern urban living, with a diverse range of dining, entertainment, and recreational options.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break). The work schedule may vary based on project requirements and team needs.

ASSUMPTION: The work environment at Cashfree Payments is dynamic and fast-paced, offering interns the opportunity to learn and grow in a supportive and collaborative setting.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager or a member of the marketing team
• Background check and reference verification (if required)

Key Assessment Areas:

• Communication skills (both written and verbal)
• Research and analytical skills
• Attention to detail and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of B2B marketing and the pay-tech ecosystem in your application materials
• Showcase your proactive attitude and eagerness to learn through your application and interview responses

ATS Keywords: Marketing Intern, Cross-Border Marketing, Data Mining, Lead Qualification, Campaign Execution, CRM, B2B Marketing, Research Acumen, Digital Competence, Administrative Competence, Written Communication, Verbal Communication, Teamwork, Proactive Attitude, Eagerness To Learn

ASSUMPTION: The application process for this role is competitive, and candidates are encouraged to tailor their application materials to demonstrate their fit for the position and the company's values.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Data mining tools (e.g., LinkedIn Sales Navigator, DiscoverOrg, or Datanyze)
• Microsoft Office/G-suite (e.g., Excel, Google Sheets, Word, or Google Docs)
• Project management tools (e.g., Asana, Trello, or Jira)

ASSUMPTION: Familiarity with the mentioned tools and technologies is preferred but not required. The company may provide training on specific tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous learning
• Collaboration and teamwork
• Integrity and transparency
• Accountability and ownership

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Focus on results and impact
• Openness to feedback and continuous improvement
• Supportive and inclusive culture

Self-Assessment Questions:

• Do you align with Cashfree Payments' customer-centric approach to business?
• Are you comfortable working in a dynamic and fast-paced environment?
• Do you thrive in collaborative settings and enjoy working with diverse teams?
• Are you open to feedback and committed to continuous learning and improvement?
• Do you share Cashfree Payments' commitment to integrity, transparency, and accountability?

ASSUMPTION: Cashfree Payments values candidates who are passionate about their mission, committed to learning and growth, and eager to contribute to a dynamic and collaborative work environment.

⚠️ Potential Challenges

• The role may require working on weekends or extended hours during peak periods or project deadlines
• The fast-paced nature of the role may present challenges in managing multiple tasks and priorities
• Candidates may face competition for internship opportunities within the company and the broader industry
• Adapting to the company's culture and work environment may present initial challenges for new interns

ASSUMPTION: While these challenges exist, Cashfree Payments offers a supportive and inclusive work environment that encourages growth and learning.

📈 Similar Roles Comparison

• Compared to other marketing internships, this role offers a unique focus on cross-border marketing and the opportunity to work on real-world projects with a significant impact
• Cashfree Payments' industry (financial services and fintech) presents a dynamic and growing market with ample opportunities for learning and growth
• This role may offer more responsibility and autonomy compared to traditional marketing internships, allowing interns to develop their skills and contribute to the company's success

ASSUMPTION: While this role shares similarities with other marketing internships, its focus on cross-border marketing and the opportunity to work on real-world projects set it apart.

📝 Sample Projects

• Conducting market research and analysis to identify new opportunities for cross-border expansion
• Developing and executing targeted marketing campaigns to drive user acquisition and engagement in key markets
• Collaborating with the product and engineering teams to gather user feedback and inform product development

ASSUMPTION: These sample projects illustrate the diverse and impactful nature of the work that marketing interns at Cashfree Payments may be involved in.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy and organization?
• What opportunities are there for growth and learning within the marketing team and the company as a whole?
• How does Cashfree Payments support the professional development and growth of its interns?
• What is the company's approach to work-life balance, and how is it maintained for interns?

ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to learning and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your research, data analysis, and campaign execution skills to showcase during the interview
• Follow up with the hiring manager or a member of the marketing team within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.