Marketing Intern

📌 Core Information 🔹 Job Title: Marketing Intern 🔹 Company: Kleberg Bank, N.A. 🔹 Location: Corpus Christi, Texas, United States 🔹 Job Type: Part-time, Internship 🔹 Category: Marketing 🔹 Date Posted: May 29, 2025 🔹 Experience Level: Entry-level (0-2 years) 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Supporting the redesign and launch of the Bank’s updated website - Assisting in content management, SEO optimization, and day-to-day marketing operations - Providing creative contributions to support the Bank’s marketing efforts - Assisting with administrative tasks and campaign coordination ASSUMPTION: This role is ideal for students pursuing a degree in Marketing, Graphic Design, Advertising, Journalism, or a related field, seeking hands-on experience in a professional environment. 📋 Key Responsibilities ✅ Review and organize existing website content for clarity, consistency, and SEO performance ✅ Assist with keyword tagging, meta description writing, and ADA content compliance ✅ Help prepare and track social media content across platforms ✅ Conduct competitive research and provide insights on website trends and copy ✅ Support marketing team in administrative tasks and campaign coordination ✅ Assist with community events and collateral distribution as needed ✅ On occasion, assist with marketing/promotion, employee engagement, and community events ✅ On occasion, assist with producing print marketing collateral ASSUMPTION: While this role involves a variety of tasks, the core focus is on digital marketing and website management. 🎯 Required Qualifications Education: - Working towards completion of an Associates or Bachelor’s degree in Marketing, Graphic Design, Advertising, Journalism, or a comparable field Experience: - No formal work experience required, but relevant coursework or projects are a plus Required Skills: - Understanding of digital marketing or SEO principles (preferred) - Strong written communication and editing skills - Attention to detail and ability to meet deadlines - Proficiency in Microsoft Office; knowledge of Adobe Creative Suite a plus - Ability to upload and manage content using a website Content Management System (CMS) - Demonstrate effective project management, planning, and organizational skills - Produce quality work within a given framework and timeframe - Ability to receive instruction and guidance, and then complete work independently - Work collaboratively with other team members to achieve common goals Preferred Skills: - Familiarity with website analytics tools - Experience with social media management platforms - Knowledge of HTML and CSS ASSUMPTION: As this is an entry-level role, candidates are not expected to have extensive experience, but a strong foundation in relevant coursework and skills is essential. 💰 Compensation & Benefits Salary Range: $12 - $15 per hour (based on industry standards for entry-level marketing interns in Corpus Christi, Texas) Benefits: - Hands-on experience in a professional environment - Opportunity to apply classroom learning in a real-world setting - Flexible work hours around the intern’s class schedule Working Hours: Part-time, Monday through Friday, 8 a.m. to 5 p.m. (flexible based on the intern’s class schedule) ASSUMPTION: While this role does not offer monetary compensation, the experience and skills gained are valuable for a student’s professional development. 📌 Applicant Insights 🔍 Company Context Industry: Banking Company Size: 51-200 employees Founded: 1905 Company Description: - Kleberg Bank is an independent community bank serving Kingsville, Corpus Christi, South Texas, and beyond - The Bank is built on a foundation of integrity, strong values, community service, and the commitment to providing customers with the best in talent, technology, products, and services Company Specialties: - Consumer & Commercial Banking - Consumer & Commercial Lending - Private Banking - Mortgage Lending Company Website: http://www.KlebergBank.com ASSUMPTION: Kleberg Bank is a well-established financial institution with a strong commitment to community service and customer satisfaction. 📊 Role Analysis Career Level: Entry-level, Internship Reporting Structure: Reports directly to the Director of Marketing Communications Work Arrangement: On-site, part-time Growth Opportunities: - Potential for full-time employment after graduation, depending on performance and business needs - Opportunities to learn and gain experience in various aspects of marketing and digital strategy ASSUMPTION: This role offers a unique opportunity for students to gain practical experience and build their professional network in the banking industry. 🌍 Location & Work Environment Office Type: Corporate headquarters Office Location(s): 5350 S. Staples, Corpus Christi, Texas 78411, United States Geographic Context: - Corpus Christi is a coastal city in South Texas with a population of approximately 325,000 - The city offers a mix of urban and outdoor activities, with beaches, parks, and a vibrant arts scene Work Schedule: Flexible, Monday through Friday, 8 a.m. to 5 p.m. (based on the intern’s class schedule) ASSUMPTION: The work environment is professional, with a focus on collaboration and teamwork. 💼 Interview & Application Insights Typical Process: 1. Submit application through the provided link 2. Phone or video screen with the Director of Marketing Communications 3. In-person or virtual interview with the marketing team 4. Final decision and offer Key Assessment Areas: - Knowledge of digital marketing principles - Written communication and editing skills - Attention to detail and ability to meet deadlines - Ability to work independently and collaboratively Application Tips: - Tailor your resume and cover letter to highlight relevant coursework, projects, and skills - Showcase your understanding of digital marketing and SEO principles in your application materials - Be prepared to discuss your availability and class schedule during the interview process ATS Keywords: Digital Marketing, SEO, Content Management, Marketing Operations, Marketing Strategy, Social Media, Competitive Research, Administrative Tasks, Campaign Coordination ASSUMPTION: Applicants should focus on demonstrating their relevant skills and enthusiasm for the role during the application and interview process. 🛠️ Tools & Technologies - Microsoft Office (Word, Excel, PowerPoint) - Adobe Creative Suite (Photoshop, Illustrator, InDesign) (preferred) - Website Content Management System (CMS) - Social media management platforms (e.g., Hootsuite, Buffer) - Website analytics tools (e.g., Google Analytics) ASSUMPTION: Familiarity with these tools and technologies is not required but is preferred. 👔 Cultural Fit Considerations Company Values: - Integrity - Strong values - Community service - Commitment to providing customers with the best in talent, technology, products, and services Work Style: - Collaborative - Professional - Detail-oriented - Ability to work independently and meet deadlines Self-Assessment Questions: - How do you align with Kleberg Bank’s commitment to community service and customer satisfaction? - How do you approach working collaboratively with a team to achieve common goals? - How do you ensure that you produce quality work within a given framework and timeframe? ASSUMPTION: Applicants should consider how their personal values and work style align with Kleberg Bank’s company values and work environment. ⚠️ Potential Challenges - Balancing internship responsibilities with class schedule and other commitments - Adapting to a professional work environment as a student - Gaining experience in a variety of marketing tasks and responsibilities 📈 Similar Roles Comparison - Marketing Coordinator: More experienced and focused on day-to-day marketing tasks and campaign management - Digital Marketing Specialist: More specialized in digital marketing strategies and tactics - Graphic Designer: More focused on visual design and branding elements ASSUMPTION: This role offers a unique blend of marketing and digital strategy experience, with opportunities to gain exposure to various aspects of marketing and branding. 📝 Sample Projects - Website content audit and optimization for SEO performance - Social media content calendar development and execution - Competitive research and analysis of website trends and copy - Assistance with marketing/promotion, employee engagement, and community events - Print marketing collateral design and production ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities the Marketing Intern may be involved in. ❓ Key Questions to Ask During Interview - What are the most important qualities you look for in a Marketing Intern? - How does this role fit into the overall marketing strategy for Kleberg Bank? - What opportunities are there for growth and learning in this role? - How does Kleberg Bank support work-life balance for interns? - What is the typical timeline for feedback and decision-making during the interview process? ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and commitment to success. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight relevant coursework, projects, and skills - Be prepared to discuss your availability and class schedule during the interview process - Follow up with the hiring manager after your interview to express your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.