Marketing Intern

📌 Core Information

🔹 Job Title: Marketing Intern

🔹 Company: Careem

🔹 Location: Riyadh, Saudi Arabia

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: Hybrid (4 days in office, 1 day remote)

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing campaigns across digital and offline channels
• Localizing content for regional and global campaigns
• Collaborating with internal teams to deliver impactful projects
• Monitoring campaign performance and compiling insights

ASSUMPTION: This role requires a proactive and enthusiastic individual who is eager to learn and contribute to Careem's marketing efforts.

📋 Key Responsibilities

✅ Assist in executing marketing campaigns across digital and offline channels

✅ Support adapting global and regional campaigns to local audiences for maximum relevance

✅ Collaborate with internal teams, including design, analytics, growth, and operations

✅ Help monitor campaign performance and compile insights for future improvements

✅ Assist in planning and executing field activations and local partnerships

✅ Ensure marketing materials align with Careem’s brand guidelines

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Business, or a related field

Experience: None required, but relevant coursework or projects are a plus

Required Skills:

• Strong interest and enthusiasm for marketing, consumer goods, e-commerce, or technology
• Exceptional organizational skills with keen attention to detail
• Curiosity and a proactive attitude, eager to learn in a fast-paced environment
• Excellent written and verbal communication skills in Arabic and English
• Comfort working with basic analytics tools or willingness to learn (e.g., Excel, Google Analytics)
• Ability to collaborate effectively within a team setting

Preferred Skills:

• Previous internship or work experience in marketing
• Familiarity with social media platforms and digital marketing tools

ASSUMPTION: While previous experience is not required, candidates with relevant coursework or projects will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Careem offers competitive internship stipends, with the exact amount depending on the candidate's qualifications and experience. The average monthly stipend for marketing interns in Riyadh is around SAR 3,000 - 5,000 ($800 - $1,330).

Benefits:

• Work 4 days a week in the office and 1 day from home, with the option to work remotely from any country in the world for 30 days a year
• Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes

Working Hours: Full-time (40 hours per week), with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing internships in Riyadh. The exact stipend will be determined by Careem based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Careem operates in the software development industry, focusing on transportation, technology, and logistics. It is a leading ride-hailing and delivery platform in the Middle East and North Africa (MENA) region.

Company Size: Careem has 1,001-5,000 employees, making it a mid-sized organization. This size allows for a dynamic and collaborative work environment while still offering opportunities for growth and development.

Founded: Careem was founded in 2012 and has since grown to operate in over 70 cities across 10 countries.

Company Description:

• Careem is building the "Everything App" for the greater Middle East, simplifying daily life by offering services such as ride-hailing, food delivery, and payments
• The company is led by a powerful purpose to simplify and improve the lives of people and build an awesome organization that inspires
• Careem has created earnings for over 3.5 million ride-hailing and delivery captains and simplified the lives of over 75 million customers

Company Specialties:

• Transportation
• Technology
• Logistics

Company Website: http://www.careem.com

ASSUMPTION: Careem's focus on technology and innovation makes it an attractive place for marketing interns interested in the tech industry.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for students or recent graduates looking to gain practical marketing experience.

Reporting Structure: The Marketing Intern will report directly to the Marketing Manager or a designated supervisor within the marketing team.

Work Arrangement: This role follows a hybrid work arrangement, with 4 days in the office and 1 day remote. Careem also offers the flexibility to work remotely from any country in the world for up to 30 days a year.

Growth Opportunities:

• Gain hands-on experience in executing impactful marketing campaigns
• Learn from experienced marketing professionals and collaborate with various internal teams
• Potential full-time employment opportunities upon successful completion of the internship

ASSUMPTION: This internship offers valuable learning opportunities and the chance to make a meaningful impact on Careem's marketing efforts.

🌍 Location & Work Environment

Office Type: Careem's Riyadh office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Shatha Tower, Dubai Media City, Dubai, UAE; Alexandria Desert Road, Smart Village, Raya View Building, Cairo, Egypt; Sharah-e-Faisal Road, Al-Tijarah Center, Karachi, Pakistan; Al Mohammadiyah, Prince Humud Ibn Abdulaziz, Adeem Capital, Riyadh, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million
• The city offers a mix of traditional and modern attractions, with a growing cultural scene and vibrant nightlife
• Riyadh has a hot desert climate, with temperatures reaching up to 50°C (122°F) in the summer

Work Schedule: Full-time (40 hours per week), with flexible working hours

ASSUMPTION: Riyadh offers a dynamic and multicultural environment, providing interns with the opportunity to explore a new city and gain international experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission through Careem's careers portal
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager or a member of the marketing team
• Background check and reference verification

Key Assessment Areas:

• Communication skills and language proficiency in Arabic and English
• Organizational skills and attention to detail
• Cultural fit and alignment with Careem's values
• Problem-solving skills and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Showcase any relevant coursework, projects, or internships that demonstrate your marketing skills
• Prepare examples of your work, such as marketing plans, campaign ideas, or social media content
• Research Careem's mission, values, and recent marketing campaigns to show your enthusiasm and understanding of the company

ATS Keywords: Marketing, consumer goods, e-commerce, technology, organizational skills, attention to detail, curiosity, proactive attitude, written communication, verbal communication, analytics, collaboration

ASSUMPTION: Careem's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Analytics
• Social media platforms (Facebook, Instagram, Twitter, LinkedIn)
• Marketing automation tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but would be an asset for candidates applying for this role.

👔 Cultural Fit Considerations

Company Values:

• Simplify
• Improve
• Build
• Inspire

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you align with Careem's values of simplifying, improving, building, and inspiring?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you have a proactive attitude and a willingness to learn and adapt?

ASSUMPTION: Careem values candidates who are passionate about their mission, eager to learn, and committed to delivering high-quality work.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to adapt quickly and manage multiple tasks simultaneously
• The role may involve working with tight deadlines and managing multiple projects at once
• Candidates may face competition from other interns and marketing professionals within the organization
• The role may require candidates to work some evenings or weekends to support event activations or campaign launches

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive attitude.

📈 Similar Roles Comparison

• Compared to other marketing internships, this role offers more responsibility and autonomy, allowing interns to make a significant impact on Careem's marketing efforts
• Careem's focus on technology and innovation sets it apart from traditional marketing roles, providing interns with unique learning opportunities
• This role is well-suited for candidates interested in pursuing a career in marketing, with potential growth opportunities upon successful completion of the internship

ASSUMPTION: This role offers a unique blend of marketing and technology experience, making it an attractive opportunity for candidates interested in both fields.

📝 Sample Projects

• Developing a social media marketing plan for a new Careem product or service launch
• Conducting market research to identify trends and opportunities in the Middle East and North Africa (MENA) region
• Assisting in the planning and execution of a Careem event or activation, such as a product launch or customer appreciation event

ASSUMPTION: These projects are designed to provide interns with hands-on experience in various aspects of marketing, from strategy and planning to execution and analysis.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Careem?
• What opportunities are there for growth and development within the marketing team and the organization as a whole?
• How does Careem support work-life balance for its employees?
• What are the most rewarding and challenging aspects of working in marketing at Careem?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, as well as assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Careem careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your work, such as marketing plans, campaign ideas, or social media content
• Research Careem's mission, values, and recent marketing campaigns to show your enthusiasm and understanding of the company
• Follow up with the hiring manager or a member of the marketing team one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.