Marketing Intern

📌 Core Information

🔹 Job Title: Marketing Intern

🔹 Company: Martinsburg-Berkeley County Parks & Recreation

🔹 Location: Martinsburg, West Virginia, United States

🔹 Job Type: Seasonal/Temporary (with opportunity to become full-time)

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content for social media platforms
• Growing and maintaining MBCPR's social media presence
• Assisting with marketing plans and strategies
• Capturing and editing visual content for various campaigns

ASSUMPTION: This role is ideal for students or recent graduates seeking hands-on marketing experience in a dynamic, community-focused environment.

📋 Key Responsibilities

✅ Provide fresh and timely social media content

✅ Engage social media users and grow MBCPR's online presence

✅ Monitor social media channels and respond to comments and messages

✅ Assist with the execution of marketing plans

✅ Capture and edit engaging visual content for social media and marketing campaigns

✅ Attend team meetings and provide marketing ideas and suggestions

ASSUMPTION: The Marketing Intern will work closely with the Parks & Recreation Executive Director and other team members to ensure MBCPR's marketing efforts align with the organization's mission and goals.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Communications, Business, or a related field

Experience: Previous experience in content development, photography, video editing, or social media management

Required Skills:

• Understanding of social media trends, tools, and best practices
• Strong writing skills for creating informative articles and posts
• Proficiency in photography and video editing
• Ability to work independently and meet deadlines
• Responsible individual with sound judgment
• Proficient user of Microsoft Office Products
• Able to work flexible hours, including evenings and weekends as needed

Preferred Skills:

• Experience with graphic design software (e.g., Adobe Creative Suite)
• Knowledge of SEO best practices
• Fluency in a second language

ASSUMPTION: Candidates with relevant coursework, internships, or volunteer experience in marketing or a related field are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $12 - $15 per hour (based on industry standards for entry-level marketing internships in the Martinsburg, WV area)

Benefits:

• Paid internship with potential full-time employment opportunities
• Hands-on experience in a dynamic and growing organization
• Opportunity to work with a diverse range of community members and stakeholders

Working Hours: Full-time (40 hours per week) with flexible scheduling, including evenings and weekends as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships in the Martinsburg, WV area. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Martinsburg-Berkeley County Parks & Recreation operates within the Recreational Facilities industry, focusing on providing leisure and recreational opportunities for the local community.

Company Size: With 51-200 employees, MBCPR offers a mid-sized organization structure, providing ample opportunities for collaboration and growth.

Founded: Although the founding date is not specified, MBCPR has been serving the Martinsburg, WV community for many years, with a mission to provide a wide range of recreational and leisure opportunities through programs, leagues, public facilities, and parks.

Company Description:

• MBCPR serves over 30,000 children and adults each year, offering a variety of programs and events
• The organization is dedicated to providing new and engaging experiences for the community
• MBCPR values inclusivity, accessibility, and community engagement in its mission

Company Specialties:

• Program and event planning
• Community engagement and outreach
• Marketing and communications
• Recreational facility management

Company Website: http://www.mbcparks-rec.org

ASSUMPTION: Martinsburg-Berkeley County Parks & Recreation is a well-established organization with a strong commitment to community engagement and growth.

📊 Role Analysis

Career Level: Entry-level (Marketing Intern)

Reporting Structure: The Marketing Intern will report directly to the Parks & Recreation Executive Director and collaborate with other team members.

Work Arrangement: This is a 12-week paid internship with potential full-time employment opportunities. The role requires on-site work with flexible scheduling, including evenings and weekends as needed.

Growth Opportunities:

• Potential full-time employment opportunities upon completion of the internship
• Development of marketing and communication skills through hands-on experience
• Networking and collaboration with MBCPR team members and community stakeholders

ASSUMPTION: This role offers a unique opportunity for personal and professional growth within the marketing and communication field, with the potential for long-term career development within the organization.

🌍 Location & Work Environment

Office Type: MBCPR's main office is located in Martinsburg, WV, with various recreational facilities and event venues throughout the county.

Office Location(s): 273 Woodbury Ave, Martinsburg, West Virginia 25404, US

Geographic Context:

• Martinsburg is located in the Eastern Panhandle of West Virginia, with a population of approximately 18,000 residents
• The area offers a mix of urban and rural environments, with easy access to outdoor recreational activities and cultural attractions
• MBCPR serves a diverse community with a range of ages, backgrounds, and interests

Work Schedule: Full-time (40 hours per week) with flexible scheduling, including evenings and weekends as needed

ASSUMPTION: Martinsburg, WV offers a welcoming and inclusive community with a strong focus on leisure and recreational opportunities, making it an ideal location for this Marketing Intern role.

💼 Interview & Application Insights

Typical Process:

• Online application submission through BambooHR
• Phone or video screening with the Parks & Recreation Executive Director
• In-person or virtual interview with the hiring team
• Background check and onboarding for selected candidate

Key Assessment Areas:

• Understanding of social media trends and best practices
• Writing and communication skills
• Photography and video editing abilities
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include examples of your previous work, such as social media campaigns, blog posts, or multimedia projects
• Demonstrate your enthusiasm for MBCPR's mission and commitment to community engagement

ATS Keywords: Marketing Intern, Social Media, Content Creation, Photography, Video Editing, Community Engagement, Martinsburg, West Virginia, Recreational Facilities

ASSUMPTION: Martinsburg-Berkeley County Parks & Recreation uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Graphic design software (e.g., Adobe Creative Suite, Canva)
• Video editing software (e.g., Adobe Premiere Pro, iMovie)
• Camera and photography equipment

ASSUMPTION: Familiarity with these tools and technologies is preferred, but training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Community engagement and inclusivity
• Collaboration and teamwork
• Adaptability and innovation
• Professionalism and integrity

Work Style:

• Flexible and adaptable to changing priorities and deadlines
• Collaborative and team-oriented, with strong communication skills
• Self-motivated and able to work independently
• Committed to MBCPR's mission and values

Self-Assessment Questions:

• How do you approach engaging diverse communities through social media?
• Can you provide an example of a time when you had to adapt to a sudden change in plans or priorities?
• How do you balance working independently and collaboratively within a team setting?

ASSUMPTION: Martinsburg-Berkeley County Parks & Recreation values candidates who demonstrate a strong fit with the organization's mission, values, and work style.

⚠️ Potential Challenges

• Managing multiple social media platforms and content creation deadlines
• Adapting to a fast-paced work environment with changing priorities
• Working flexible hours, including evenings and weekends as needed
• Navigating a large organization with various departments and stakeholders

ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this internship offers hands-on experience in a community-focused organization
• Compared to other marketing internships, this role provides a unique opportunity to work with a diverse range of community members and stakeholders
• Career progression may include full-time employment opportunities within MBCPR or related organizations

ASSUMPTION: This Marketing Intern role offers a unique blend of community engagement, marketing, and communication experience that sets it apart from other similar positions.

📝 Sample Projects

• Creating and executing a social media campaign to promote an MBCPR event or program
• Developing engaging content for MBCPR's website and other marketing materials
• Assisting with the planning and execution of a community event or initiative

ASSUMPTION: These sample projects provide a snapshot of the types of tasks and responsibilities the Marketing Intern may encounter during their time at MBCPR.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing MBCPR's marketing and communication efforts?
• How does this role fit into MBCPR's overall marketing and communication strategy?
• What opportunities are there for professional growth and development within this role?
• How does MBCPR support work-life balance for its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in and understanding of the role and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your previous work, such as social media campaigns, blog posts, or multimedia projects
• Dress professionally and arrive on time for your interview
• Follow up with a thank-you note or email after your interview

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.