📌 Core Information
🔹 Job Title: Marketing Intern, Ephesus Sports Lighting, Cooper Lighting Solutions - Summer 2025
🔹 Company: Signify
🔹 Location: Syracuse, New York, United States
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in the development and execution of lead generation strategies
- Following up on marketing campaign leads to nurture and convert them into potential customers
- Collaborating with the brand marketing team to ensure alignment with overall brand strategy and messaging
- Conducting market research to identify new opportunities for lead generation and customer engagement
- Analyzing campaign performance data to optimize lead generation efforts and report findings to the marketing team
ASSUMPTION: This role is designed for students pursuing a degree in Business Administration, Marketing, Communications, or a related field, seeking practical experience in a marketing environment.
📋 Key Responsibilities
✅ Assist in the development and execution of lead generation strategies to support marketing campaigns
✅ Follow up on marketing campaign leads to nurture and convert them into potential customers
✅ Collaborate with the brand marketing team to ensure alignment with overall brand strategy and messaging
✅ Conduct market research to identify new opportunities for lead generation and customer engagement
✅ Analyze campaign performance data to optimize lead generation efforts and report findings to the marketing team
✅ Support the creation of marketing materials and content that resonate with target audiences
ASSUMPTION: The role may involve some administrative tasks and project-based work, depending on the team's needs and the intern's skills.
🎯 Required Qualifications
Education: Pursuing a bachelor's or master's degree in Business Administration, Marketing, Communications, or a related field
Experience: Experience in a customer-facing role is preferred
Required Skills:
- Excellent written and verbal communication and interpersonal skills
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, CoPilot) and familiarity with CRM tools
- Ability to analyze data and generate insights to improve marketing efforts
- Self-motivated, detail-oriented, and able to work independently as well as part of a team
Preferred Skills:
- Experience with marketing automation tools
- Fluency in a second language
ASSUMPTION: While not explicitly stated, proficiency in data analysis tools and familiarity with marketing automation platforms may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $23 - $30 per hour (based on year of study)
Benefits:
- Company subsidized benefits plan offerings that includes Medical and a Health Savings Account
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on the year of study, with higher pay for more advanced students. The benefits package is typical for an internship in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Signify operates in the Appliances, Electrical, and Electronics Manufacturing industry, with a focus on lighting solutions and connected lighting systems.
Company Size: Signify is a large corporation with over 10,000 employees globally. This size offers opportunities for growth and exposure to diverse projects but may have a more structured work environment.
Founded: Signify was founded in 1891 and has since grown into a global leader in lighting, with a strong focus on innovation and sustainability.
Company Description:
- Signify is the world leader in lighting for professionals, consumers, and the Internet of Things
- The company offers Philips products, Interact systems, and data-enabled services to deliver business value and transform life in homes, buildings, and public spaces
- Signify is committed to sustainability, with a goal to achieve carbon neutrality by 2030 and to be fully circular by 2050
Company Specialties:
- Connected lighting and the Internet of Things
- Data analytics and AI
- Smart solutions for homes, offices, cities, and beyond
Company Website: http://www.signify.com
ASSUMPTION: Signify's focus on sustainability and innovation creates an environment that encourages continuous learning and growth.
📊 Role Analysis
Career Level: This role is designed for students seeking entry-level experience in marketing, with opportunities for growth and development.
Reporting Structure: The intern will report directly to the marketing team and collaborate with various departments, including brand marketing and sales.
Work Arrangement: This is an on-site internship, with the possibility of leading to a full-time role within Signify.
Growth Opportunities:
- Gain practical experience in marketing and lead generation strategies
- Develop data analysis and reporting skills
- Build professional relationships within the industry
- Potential for full-time employment after the internship
ASSUMPTION: The internship may provide opportunities for the intern to work on cross-functional projects, gaining exposure to various aspects of the business.
🌍 Location & Work Environment
Office Type: Signify's Syracuse office is a professional work environment, with a focus on collaboration and innovation.
Office Location(s): 445 South Warren Street, Syracuse, New York 13202, United States
Geographic Context:
- Syracuse is located in upstate New York, with a population of approximately 145,000 people
- The city offers a mix of urban and suburban living, with a relatively low cost of living compared to other major cities in the United States
- Syracuse has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: The internship is full-time, with a typical workweek of 40 hours. The work schedule may be flexible, depending on the team's needs and the intern's availability.
ASSUMPTION: The work environment may be dynamic, with a focus on collaboration and continuous learning, reflecting Signify's commitment to innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Background check and offer extension
Key Assessment Areas:
- Communication skills and ability to work effectively with a team
- Data analysis and problem-solving skills
- Cultural fit and alignment with Signify's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of marketing principles and lead generation strategies
- Showcase your ability to analyze data and generate insights to improve marketing efforts
ATS Keywords: Marketing, lead generation, campaign performance, data analysis, customer engagement, team collaboration, content creation, Microsoft Office, CRM tools
ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, CoPilot)
- CRM tools (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's needs and the intern's skills.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Responsible
- Inclusive
- Performance-driven
Work Style:
- Collaborative
- Data-driven
- Agile
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative work environment, and are you comfortable working with a team to achieve common goals?
- Are you able to analyze data and generate insights to improve marketing efforts?
- Do you have strong communication skills and the ability to work effectively with a diverse team?
ASSUMPTION: Signify values diversity and inclusion, and candidates who demonstrate a strong cultural fit and alignment with the company's values are more likely to succeed in the role.
⚠️ Potential Challenges
- The role may require working with large datasets and performing complex data analysis
- The work environment may be fast-paced and dynamic, with a need to adapt quickly to changing priorities
- The internship may involve some administrative tasks and project-based work, which could be challenging for some candidates
- The Syracuse office may have a smaller team, which could limit exposure to diverse perspectives and opportunities for collaboration
ASSUMPTION: The challenges associated with this role are typical for an entry-level marketing position and can be overcome with strong problem-solving skills and a willingness to learn.
📈 Similar Roles Comparison
- This role is similar to other marketing internships, but with a focus on lead generation and customer engagement in the lighting industry
- Unlike some marketing roles, this internship offers the opportunity to work with connected lighting and Internet of Things technologies
- Compared to other entry-level marketing positions, this role may offer more responsibility and autonomy, depending on the team's needs and the intern's skills
ASSUMPTION: While this role shares similarities with other marketing internships, its focus on the lighting industry and connected lighting technologies sets it apart.
📝 Sample Projects
- Developing and executing a lead generation campaign for a new product launch
- Analyzing campaign performance data to optimize lead generation efforts and report findings to the marketing team
- Creating marketing materials and content that resonate with target audiences, such as blog posts, social media content, or email campaigns
ASSUMPTION: The specific projects assigned to the intern may vary depending on the team's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Ephesus Sports Lighting and Cooper Lighting Solutions?
- What opportunities are there for professional development and growth within the marketing team and the company as a whole?
- How does the Syracuse office collaborate with other Signify offices and teams globally?
- What is the typical career path for marketing interns within the company, and what opportunities are there for full-time employment after the internship?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and your commitment to success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the interview by researching Signify, Ephesus Sports Lighting, and Cooper Lighting Solutions, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
