📌 Core Information
🔹 Job Title: Marketing Intern
🔹 Company: Davey Coach Sales
🔹 Location: Sedalia, Missouri
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in the execution of marketing strategy for Davey Coach Sales
- Updating and maintaining the company website
- Conducting market research and competitor analysis
- Creating content for social media, email marketing, and blogs
- Supporting marketing campaigns and promotional events
ASSUMPTION: This role is designed to provide hands-on marketing experience and contribute to the company's growth.
📋 Key Responsibilities
✅ Contributes to marketing effectiveness by identifying issues and providing information and commentary pertinent to deliberations
✅ Assists in updating the Davey Coach Sales website, including functionality, vehicle postings, job postings, and overall look and feel
✅ Obtains knowledge of current industry segments and creates a plan to generate more business in these areas
✅ Assists in the creation of content for social media, email marketing, blogs, and websites
✅ Conducts market research and competitor analysis
✅ Helps manage and monitor social media accounts
✅ Supports the planning and execution of marketing campaigns
✅ Assists in organizing promotional events or campaigns
✅ Analyzes performance metrics and prepares reports
✅ Maintains marketing materials and assists with administrative tasks
✅ Attends regular management strategy/business growth and sales department meetings
✅ Defines and communicates the "Davey Difference" through marketing materials
✅ Develops and implements a plan to market and create industry awareness of the Parts and Service, Cornerstone Leasing, and Graphics departments, with a focus on the potential Transit business
ASSUMPTION: The role requires a balance of creative and analytical skills, with a focus on both strategic planning and day-to-day tasks.
🎯 Required Qualifications
Education: Pursuing or have a Bachelor's degree in Business Administration, Marketing, Communications, or a relevant field
Experience: Retail marketing experience preferred but not required
Required Skills:
- Strong written, verbal, and presentation communication skills
- Basics of website and social media content management platforms
- Ability to work independently on multiple projects simultaneously
- Excellent prioritization and decision-making skills, with the ability to maintain attention to detail
Preferred Skills:
- Automotive/Bus Sales industry experience
- Channel marketing experience
- Experience with marketing automation software (Act-On, Hubspot, etc.)
ASSUMPTION: While industry-specific experience is not required, it would be beneficial for the candidate to have some familiarity with the automotive or bus sales industry.
💰 Compensation & Benefits
Salary Range: $20.00 - 25.00 per hour
Benefits: Not specified in the job description
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is for the internship position and may not reflect the compensation for full-time employees.
📌 Applicant Insights
🔍 Company Context
Industry: Davey Coach Sales operates in the ground passenger transportation industry, focusing on the sale and lease of intermediate buses up to 45 passengers
Company Size: Davey Coach Sales has 51-200 employees, providing a medium-sized company environment where the intern can gain valuable experience
Founded: Davey Coach Sales was founded in 1992 and has since grown to become one of the largest fully-integrated shuttle bus dealerships from the Midwest to the West Coast
Company Description:
- Davey Coach Sales specializes in new and used bus sales and short and long-term lease/rental across North America
- The company offers an extensive inventory of new and used buses for sale, lease, and rent, catering to various needs such as church buses, airport shuttles, limousine buses, childcare, and assisted living transportation
- Davey Coach Sales has headquarters in Denver and sales and service locations in Colorado, California, and Indiana
Company Specialties:
- Intermediate buses up to 45 passenger
- Passenger Buses for sale and lease
- Transportation for Groups
- New Bus Sales
- Used Bus Sales
- Transit Bus Sales
- Resort & Lodging Bus
- Shuttle Bus
- Commercial bus
- Bus Lease Leasing
- Mid-size Bus
- Parking Shuttle Bus
- Buses
- Shuttles
- Passenger Bus
- Bus Maintenance
- Bus Repair
- Bus Inspection
- Bus Service
- and Bus Parts
Company Website: http://www.daveycoach.com
ASSUMPTION: Davey Coach Sales is a well-established company with a strong presence in the ground passenger transportation industry, providing an excellent opportunity for an intern to gain experience in marketing within a specific niche.
📊 Role Analysis
Career Level: Entry-level marketing role, ideal for recent graduates or early-career professionals
Reporting Structure: The Marketing Intern will report directly to the Marketing Manager or a similar role within the company
Work Arrangement: On-site, full-time position with a 40-hour workweek
Growth Opportunities:
- Gain hands-on experience in various aspects of marketing, including content creation, market research, and campaign support
- Develop skills in website management, social media management, and analytical thinking
- Potential for the internship to lead to a full-time position, depending on performance and company needs
ASSUMPTION: The Marketing Intern role is designed to provide a well-rounded marketing experience, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Davey Coach Sales has multiple locations, with the primary headquarters in Sedalia, Missouri
Office Location(s): Sedalia, Missouri; Norwalk, California; New Paris, Indiana
Geographic Context:
- Sedalia, Missouri, is a small city with a population of approximately 10,000 people, located about 30 miles southwest of Denver
- The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions in the Denver metropolitan area
- The cost of living in Sedalia is generally lower than in larger cities, providing an affordable option for interns
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break
ASSUMPTION: The work environment at Davey Coach Sales is likely to be collaborative and supportive, with a focus on providing a positive experience for the intern.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening to assess communication skills and cultural fit
- In-person or virtual interview with the Marketing Manager or a panel of marketing team members
- Background check and reference check for final candidates
Key Assessment Areas:
- Communication skills, both written and verbal
- Problem-solving abilities and analytical thinking
- Creativity and innovation in marketing strategies
- Understanding of marketing automation software and website management
- Cultural fit and alignment with Davey Coach Sales' values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for the Marketing Intern role
- Demonstrate your understanding of the ground passenger transportation industry and Davey Coach Sales' unique offerings
- Provide examples of your marketing experience, such as social media campaigns, content creation, or market research projects
- Prepare questions to ask the interviewer about the company's marketing strategies and growth opportunities for interns
ATS Keywords: Marketing, Intern, Retail Marketing, Content Creation, Social Media Management, Market Research, Marketing Campaigns, Website Management, Analytical Skills, Decision Making, Prioritization, Attention to Detail, Marketing Automation Software
ASSUMPTION: Davey Coach Sales uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Website management platforms (e.g., WordPress, Wix, Squarespace)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Marketing automation software (e.g., Act-On, Hubspot)
- Analytical tools (e.g., Google Analytics, Google Data Studio)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The Marketing Intern will be expected to learn and utilize various marketing tools and technologies to effectively perform their role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative and forward-thinking
- Collaborative and supportive
- Accountable and reliable
- Passionate about transportation and connecting people
Work Style:
- Fast-paced and dynamic, with a focus on meeting deadlines and achieving results
- Team-oriented, with a strong emphasis on collaboration and communication
- Adaptable and flexible, with the ability to multitask and prioritize effectively
- Data-driven, with a focus on continuous improvement and optimization
Self-Assessment Questions:
- How do you align with Davey Coach Sales' customer-focused approach, and how have you demonstrated this in previous roles or projects?
- Can you provide an example of a time when you had to adapt to a new tool or technology, and how did you ensure its successful implementation?
- How do you prioritize and manage multiple projects simultaneously, and how do you maintain attention to detail in a fast-paced environment?
ASSUMPTION: Davey Coach Sales values candidates who can demonstrate a strong cultural fit and a commitment to the company's mission and values.
⚠️ Potential Challenges
- The Marketing Intern role may require working on multiple projects simultaneously, which can be challenging for some individuals
- The role may involve occasional weekend or evening work, depending on the needs of marketing campaigns or events
- The intern may face competition from other team members for recognition and advancement opportunities
- The role may require travel to other Davey Coach Sales locations for meetings or events
ASSUMPTION: While these challenges can be overcome with strong communication, time management, and adaptability skills, it is essential for the intern to be aware of the potential demands of the role.
📈 Similar Roles Comparison
- The Marketing Intern role at Davey Coach Sales is similar to other entry-level marketing positions, but with a focus on the ground passenger transportation industry
- Compared to other internships, this role offers a unique opportunity to gain experience in a specific niche within the marketing field
- Career paths for Marketing Interns can vary, but may include progression to full-time marketing roles, management positions, or specialized marketing roles within the transportation industry
ASSUMPTION: The Marketing Intern role at Davey Coach Sales provides a valuable starting point for a career in marketing, with opportunities for growth and specialization within the transportation industry.
📝 Sample Projects
- Developing and implementing a social media marketing plan for Davey Coach Sales' transit business
- Conducting market research on the assisted living transportation market and creating a targeted marketing strategy
- Supporting the planning and execution of a Davey Coach Sales customer appreciation event
ASSUMPTION: These sample projects are designed to provide the Marketing Intern with a well-rounded marketing experience, covering various aspects of the role.
❓ Key Questions to Ask During Interview
- What are the primary marketing challenges facing Davey Coach Sales, and how can this internship contribute to addressing them?
- How does Davey Coach Sales measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for professional development and growth within the marketing department at Davey Coach Sales?
- How does Davey Coach Sales support work-life balance for its employees, including interns?
- What are the most rewarding aspects of working in marketing at Davey Coach Sales, according to current team members?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates the candidate's interest in the role and the company, and can help them better understand the expectations and opportunities of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for the Marketing Intern role
- Prepare for your interview by researching Davey Coach Sales and the ground passenger transportation industry, and practicing common interview questions
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
