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Marketing Intern

Labatt Breweries of Canada
Full-time
On-site
Toronto, Ontario, Canada

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Intern

πŸ”Ή Company: Labatt Breweries of Canada

πŸ”Ή Location: Toronto, Ontario, Canada

πŸ”Ή Job Type: Full-time, Internship

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 9, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Assisting in various marketing initiatives and campaigns
  • Contributing to impactful marketing strategies
  • Gaining hands-on experience in the marketing field
  • Working in a dynamic and collaborative team environment

ASSUMPTION: This role is ideal for students or recent graduates looking to break into the marketing industry and gain practical experience.

πŸ“‹ Key Responsibilities

βœ… Assist in the planning and execution of marketing campaigns and events

βœ… Conduct market research and analyze data to inform marketing strategies

βœ… Create and distribute marketing materials, such as social media content and email campaigns

βœ… Collaborate with cross-functional teams to ensure marketing efforts align with overall business objectives

βœ… Monitor and report on campaign performance using analytics tools

ASSUMPTION: While this role is primarily focused on assisting in marketing efforts, there may be opportunities for the intern to take on more responsibilities as they demonstrate their skills and understanding of the industry.

🎯 Required Qualifications

Education: Pursuing a degree or diploma in Marketing, Business, or a related field

Experience: Previous experience or education in marketing is preferred but not mandatory

Required Skills:

  • Strong communication skills, both written and verbal
  • Excellent analytical and problem-solving skills
  • Proficient in Microsoft Office Suite and social media platforms
  • Ability to work independently and in a team environment
  • Passion for marketing and a willingness to learn

Preferred Skills:

  • Experience with marketing analytics tools
  • Fluency in multiple languages
  • Knowledge of the beverage industry

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have strong organizational skills and the ability to manage multiple projects simultaneously.

πŸ’° Compensation & Benefits

Salary Range: Industry standard for marketing internships in Toronto is CAD 15-20 per hour. This role is expected to fall within this range.

Benefits:

  • On-the-job training and mentorship
  • Opportunity to work for a leading beverage company
  • possibility to convert to a full-time position upon completion of the internship

Working Hours: Full-time, 40 hours per week. Flexible hours may be available depending on the team's needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing internships in Toronto. The actual salary may vary depending on the candidate's qualifications and the company's budget.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Beverage Manufacturing. Labatt Breweries of Canada is one of Canada’s most established businesses and its leading beverage company, with over 3,600 employees and an unmatched portfolio of more than 70 quality beer, ready-to-drink and non-alcoholic products.

Company Size: Large (1,001-5,000 employees). This size allows for diverse opportunities and a robust learning environment for interns.

Founded: 1847. Labatt has a rich history and a strong brand presence in Canada.

Company Description:

  • Labatt Breweries of Canada is a leading beverage company with a portfolio of over 70 products
  • The company is committed to creating impactful marketing strategies and building iconic brands
  • Labatt offers a collaborative work environment with opportunities for growth and development

Company Specialties:

  • Beer
  • Sales
  • Marketing
  • Supply
  • Manufacturing
  • Quality
  • Finance
  • Human Resources
  • Procurement
  • Logistics
  • Brewing
  • Packaging
  • Innovation
  • and Branding

Company Website: http://www.labatt.com

ASSUMPTION: Labatt Breweries of Canada is a well-established company with a strong brand presence in Canada. The company offers a dynamic work environment with opportunities for growth and development.

πŸ“Š Role Analysis

Career Level: Entry-level. This role is ideal for students or recent graduates looking to gain practical experience in the marketing field.

Reporting Structure: The Marketing Intern will report directly to the Marketing Manager.

Work Arrangement: Full-time, on-site. The intern will be expected to work on-site at the company's Toronto headquarters.

Growth Opportunities:

  • Potential to convert to a full-time position upon completion of the internship
  • Opportunity to work on high-impact marketing campaigns and gain hands-on experience
  • Exposure to various aspects of the marketing field, including campaign planning, execution, and analysis

ASSUMPTION: While the internship is expected to last for a specific duration, there may be opportunities for extension or conversion to a full-time position based on the intern's performance and the company's needs.

🌍 Location & Work Environment

Office Type: Corporate headquarters. The intern will be working at Labatt's Toronto headquarters, which is a modern and collaborative workspace.

Office Location(s): 207 Queens Quay West, Suite 299, Toronto, Ontario M5J 1A7, Canada

Geographic Context:

  • Toronto is a multicultural city with a vibrant business scene
  • The city offers a wide range of amenities and attractions, including museums, theaters, and sports events
  • Toronto has a humid continental climate, with warm summers and cold winters

Work Schedule: Full-time, 40 hours per week. The intern may be required to work flexible hours depending on the team's needs.

ASSUMPTION: While the internship is expected to be a full-time, on-site position, there may be opportunities for flexible work arrangements based on the intern's needs and the company's policies.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager and/or team members
  • Background check and reference check (if applicable)
  • Job offer

Key Assessment Areas:

  • Communication skills
  • Analytical and problem-solving skills
  • Creativity and innovation
  • Passion for marketing and willingness to learn

Application Tips:

  • Tailor your resume to highlight your marketing-related skills and experiences
  • Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a team environment
  • Research Labatt Breweries of Canada and be prepared to discuss why you are interested in the company and the marketing internship

ATS Keywords: Marketing, Intern, Campaign, Analytics, Social Media, Branding, Beverage Industry, Toronto

ASSUMPTION: The application process for this role is expected to be competitive, with a large number of candidates applying for the position. It is important to tailor your application materials to highlight your relevant skills and experiences and to prepare thoroughly for the interview process.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Social media platforms (e.g., Facebook, Instagram, Twitter)
  • Marketing analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social)

ASSUMPTION: While the specific tools and technologies used in this role may vary depending on the team's needs, it is expected that the intern will be proficient in Microsoft Office Suite and social media platforms. Familiarity with marketing analytics tools is preferred but not mandatory.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Dream big
  • Serve up new ways to meet life’s moments
  • Keep dreaming bigger

Work Style:

  • Collaborative
  • Dynamic
  • Fast-paced

Self-Assessment Questions:

  • Do you have a passion for marketing and a willingness to learn?
  • Are you able to work independently and in a team environment?
  • Do you thrive in a fast-paced and dynamic work environment?

ASSUMPTION: Labatt Breweries of Canada values candidates who are passionate, talented, and curious, and who are able to work well in a collaborative and dynamic team environment.

⚠️ Potential Challenges

  • Balancing multiple projects and priorities
  • Working in a fast-paced and dynamic environment
  • Gaining a deep understanding of the beverage industry and Labatt's products
  • Adapting to a corporate work environment

ASSUMPTION: While this role offers many opportunities for growth and development, it may also present challenges related to balancing multiple projects and working in a fast-paced environment. Candidates should be prepared to manage their time effectively and prioritize their workload accordingly.

πŸ“ˆ Similar Roles Comparison

  • Marketing Coordinator: This role is typically more senior than the Marketing Intern role and may involve more strategic decision-making and less hands-on execution
  • Social Media Specialist: This role is more focused on social media management and may involve less campaign planning and execution than the Marketing Intern role
  • Market Research Analyst: This role is more focused on data analysis and may involve less campaign planning and execution than the Marketing Intern role

ASSUMPTION: While the Marketing Intern role is primarily focused on assisting in marketing efforts, there may be opportunities for the intern to take on more responsibilities and gain experience in related fields, such as market research or social media management.

πŸ“ Sample Projects

  • Assist in the planning and execution of a social media campaign to promote a new product launch
  • Conduct market research to inform marketing strategies for an existing product
  • Create and distribute marketing materials for an upcoming event or promotion

ASSUMPTION: The specific projects that the Marketing Intern will work on may vary depending on the team's needs and the intern's skills and interests. However, it is expected that the intern will gain hands-on experience in various aspects of the marketing field.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall marketing strategy for the company?
  • What opportunities are there for growth and development in this role?
  • How does the team collaborate and communicate to ensure marketing efforts are aligned with overall business objectives?
  • What is the company's approach to work-life balance for interns?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your marketing-related skills and experiences
  • Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a team environment
  • Research Labatt Breweries of Canada and be prepared to discuss why you are interested in the company and the marketing internship
  • Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.