Marketing Intern DACH

📌 Core Information

🔹 Job Title: Marketing Intern DACH

🔹 Company: Celonis

🔹 Location: Munich, Germany

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Hybrid (Munich-based with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Supporting the DACH field marketing team in planning and executing marketing programs and events
• Gathering and analyzing campaign performance data to inform business decisions
• Collaborating with BDRs on lead routing and follow-up
• Planning and executing account-based marketing initiatives
• Researching third-party industry events and media publications for partnerships
• Setting up and hosting webinars using On24
• Working closely with the broader demand generation team and external agencies on use case campaigns and asset localization

ASSUMPTION: This role is ideal for students or recent graduates looking to gain practical experience in marketing and campaign management within a dynamic, international team.

📋 Key Responsibilities

✅ Supporting the rollout of marketing programs and events that engage target audiences, such as local roadshows

✅ Gathering and analyzing campaign performance data to help make informed business decisions

✅ Working closely with BDRs on lead routing and follow-up

✅ Planning and executing account-based marketing initiatives in partnership with the DACH field marketing manager and account team

✅ Conducting research on third-party industry events and media publications for potential partnerships

✅ Owning webinar set-up and hosting in On24 for individual webinars and webinar series

✅ Collaborating with the broader demand generation team, go-to-market organization, and external agencies on use case campaigns and asset localization

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Current Bachelor’s/Master’s student or recent graduate in marketing, corporate communications, public relations, business, or a related field

Experience: Prior experience in marketing and campaign management is a plus but not required

Required Skills:

• Excellent written and verbal communication skills in English and German
• Proactive follow-up and strong follow-through
• Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Knowledge of the process mining industry or related fields

ASSUMPTION: Strong communication skills and a proactive approach are essential for success in this role.

💰 Compensation & Benefits

Salary Range: €2,000 - €2,500 per month (industry standard for entry-level marketing internships in Munich)

Benefits:

• Generous PTO
• Hybrid working options
• Company equity (RSUs)
• Comprehensive benefits
• Extensive parental leave
• Dedicated volunteer days
• Gym subsidies, counseling, and well-being programs

Working Hours: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level marketing internships in Munich. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Process Mining

Company Size: Medium (1,001-5,000 employees) - Large enough to offer diverse opportunities but small enough to maintain a startup-like culture

Founded: 2011, with headquarters in Munich, Germany, and New York City, USA

Company Description:

• Celonis makes processes work for people, companies, and the planet by providing a living digital twin of business operations using process mining and AI technology
• Offers a collaborative, international work environment with a strong focus on innovation and customer value
• Recognized as a leader in the process mining industry, with over 1,000 enterprise customers worldwide

Company Specialties:

• Process Mining
• Big Data
• Business Analytics
• Business Processes
• Intelligent Business Cloud
• Intelligent Business System
• Digital Transformation
• Business Process Automation
• Robotic Process Automation
• Machine Learning
• Artificial Intelligence
• SaaS
• Big Data Analysis
• Business Process Analysis
• Process Analytics
• Digital Innovation
• Software Development
• Real-Time Optimization and Execution Management System

Company Website: www.celonis.com

ASSUMPTION: Celonis offers a dynamic, international work environment with a strong focus on innovation and customer value.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: This role reports directly to the DACH Field Marketing Manager

Work Arrangement: Hybrid (Munich-based with remote flexibility)

Growth Opportunities:

• Potential full-time opportunities upon completion of the internship
• Cross-functional collaboration with various teams to gain a well-rounded understanding of marketing operations
• Mentorship and training opportunities to develop marketing skills and industry knowledge

ASSUMPTION: This role offers excellent growth opportunities for individuals looking to establish a long-term career in marketing.

🌍 Location & Work Environment

Office Type: Hybrid (Munich-based with remote flexibility)

Office Location(s): Theresenstraße 6, München, Germany 80333

Geographic Context:

• Munich is the capital of Bavaria, Germany, and the third-largest city in the country
• Known for its vibrant culture, rich history, and high quality of life
• Home to numerous multinational corporations and startups in various industries

Work Schedule: Full-time (40 hours per week) with flexible remote work options

ASSUMPTION: Munich offers a dynamic, multicultural work environment with a high concentration of tech and startup companies.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the DACH Field Marketing Manager and a member of the HR team
• Final decision and offer

Key Assessment Areas:

• Communication skills (written and verbal) in English and German
• Proactive approach and strong follow-through
• Ability to think strategically and prioritize tasks
• Cultural fit with Celonis' values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and campaign management experience
• Demonstrate your understanding of Celonis' products and the process mining industry
• Prepare examples of marketing campaigns you've worked on or initiatives you've led
• Follow up with the HR team after your application submission to express your interest in the role

ATS Keywords: Marketing, Campaign Management, Process Mining, Event Planning, Lead Generation, Webinar Hosting, Collaboration, Communication, Strategic Thinking, Attention to Detail, Deadline Management

ASSUMPTION: The application process for this role is competitive, and demonstrating relevant skills and experience is crucial for success.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce, HubSpot CRM)
• Webinar hosting platforms (e.g., On24, GoToWebinar)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: Familiarity with marketing automation tools and CRM systems is a plus but not required for this role.

👔 Cultural Fit Considerations

Company Values:

• Live for Customer Value
• The Best Team Wins
• We Own It
• Earth Is Our Future

Work Style:

• Collaborative and international team environment
• Fast-paced and dynamic work culture
• Focus on innovation and continuous improvement
• Hybrid work arrangement with flexible remote work options

Self-Assessment Questions:

• Do you align with Celonis' values, particularly 'Live for Customer Value' and 'The Best Team Wins'?
• Are you comfortable working in a hybrid, fast-paced environment with a strong focus on collaboration and innovation?
• Do you have a proactive approach to work and a strong commitment to delivering high-quality results?

ASSUMPTION: Celonis values a diverse and inclusive work environment, and candidates from all backgrounds are encouraged to apply.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams and stakeholders to coordinate marketing campaigns and events
• Adapting to a fast-paced, dynamic work environment
• Gaining a deep understanding of Celonis' products and the process mining industry

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to work.

📈 Similar Roles Comparison

• This role is unique in its focus on the DACH region and the opportunity to work closely with the DACH field marketing manager and account teams
• Similar roles in other regions may have different reporting structures and responsibilities
• Career paths in marketing can vary depending on the company size, industry, and individual preferences

ASSUMPTION: This role offers a unique opportunity to gain experience in regional marketing and account-based marketing within a dynamic, international team.

📝 Sample Projects

• Planning and executing a local roadshow event in Munich, including vendor management, logistics, and promotion
• Conducting research on third-party industry events and media publications for potential partnerships to generate new leads and increase brand awareness
• Collaborating with the broader demand generation team on use case campaigns and asset localization to support regional marketing initiatives

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the broader marketing organization and contribute to the company's overall goals?
• What opportunities are there for professional development and growth within the marketing team and the company as a whole?
• How does Celonis support work-life balance for its employees, particularly in a hybrid work arrangement?
• What are the key challenges facing the marketing team in the DACH region, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and campaign management experience
• Prepare examples of marketing campaigns you've worked on or initiatives you've led
• Follow up with the HR team after your application submission to express your interest in the role
• If selected for an interview, be prepared to discuss your relevant experience and how you can contribute to Celonis' marketing efforts

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.