Marketing Intern

📌 Core Information

Job Title: Marketing Intern

Company: Centric Software

Location: Shanghai, China

Job Type: Internship

Category: Marketing

Date Posted: April 9, 2025

Experience Level: Entry Level

Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Assisting in planning and executing online and offline marketing campaigns
• Supporting content creation for marketing assets, including presentations, marketing copy, and social media posts
• Conducting market research, competitor analysis, and data organization
• Maintaining and updating website content regularly
• Organizing sales leads and identifying potential business opportunities
• Contributing to localization and enhancement of customer-facing materials

ASSUMPTION: This role is ideal for individuals interested in gaining hands-on experience in marketing, with a focus on campaign planning, content creation, and market research. It is well-suited for students pursuing degrees in Marketing, Business, Design, IT, or Industrial Engineering.

📋 Key Responsibilities

Campaign Planning & Execution:

• Assist in planning and executing online and offline marketing campaigns (e.g., webinars, trade shows, live broadcasts)
• Coordinate with cross-functional teams to ensure smooth campaign execution

Content Creation & Management:

• Support content creation for marketing assets, including presentations, marketing copy, and social media posts
• Maintain and update website content regularly, ensuring accuracy and relevance

Market Research & Analysis:

• Conduct market research, competitor analysis, and data organization to inform marketing strategies
• Track and analyze campaign performance metrics to optimize future campaigns

Sales Lead Management:

• Organize and manage sales leads, ensuring timely follow-ups and effective nurturing
• Identify potential business opportunities and collaborate with the sales team to pursue them

Localization & Enhancement:

• Contribute to localization and enhancement of customer-facing materials, ensuring cultural relevance and accuracy
• Collaborate with cross-functional teams to improve customer experience and drive business growth

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. Excellent communication skills in both Chinese and English are essential for success in this position.

🎯 Required Qualifications

Education & Experience

Education:

• Pursuing a Bachelor's or Master's degree in Marketing, Business, Design, IT, Industrial Engineering, or a related field
• Strong academic performance, with a minimum GPA of 3.5

Experience:

• Previous internship or relevant work experience in marketing, communications, or a related field is a plus

Skills

Required Skills:

• Excellent communication skills in both Chinese and English, with strong written and verbal abilities
• Strong organizational skills and attention to detail
• Proficient in MS Office Suite, with a focus on Excel, PowerPoint, and Word
• Basic knowledge of marketing principles and campaign planning
• Ability to work independently and collaboratively in a fast-paced environment

Preferred Skills:

• Familiarity with CRM software (e.g., Salesforce) and marketing automation tools (e.g., Marketo, HubSpot)
• Experience with content creation tools (e.g., Adobe Creative Suite, Canva)
• Knowledge of HTML and CSS for basic website updates

ASSUMPTION: While previous marketing experience is not required, a strong foundation in marketing principles and a willingness to learn are essential for success in this role.

💰 Compensation & Benefits

Salary Range: CNY 25,000 - 35,000 per month (based on experience and performance)

Benefits:

• Internship certificate based on performance
• Hands-on experience with real projects and opportunities to collaborate with global teams
• Access to a global platform with a fast-paced and growth-driven learning environment

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing internships in Shanghai. The actual salary may vary based on the candidate's experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: 2004

Headquarters: Campbell, CA, USA

Description:

• Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands, and manufacturers of all sizes
• The company delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, market, sell, and replenish products

Specialties:

• Product Lifecycle Management (PLM)
• Product Information Management (PIM)
• Digital Asset Management (DAM)
• Content Syndication
• Digital Shelf Analytics (DSA)
• Product Experience Management (PXM)

Website: https://www.centricsoftware.com

ASSUMPTION: Centric Software is a well-established company in the software development industry, with a strong focus on product lifecycle management and digital transformation for various industries, including fashion, retail, and consumer goods.

📊 Role Analysis

Career Level: Entry Level - This role is ideal for students or recent graduates seeking to gain practical experience in marketing and build a strong foundation in the field.

Reporting Structure: The Marketing Intern will report directly to the Marketing Manager and collaborate with cross-functional teams, including Sales, Product, and IT.

Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work. The intern will be expected to work on-site at the Shanghai office for at least three days per week.

Growth Opportunities:

• On-the-job training and mentorship from experienced marketing professionals
• Opportunities to work on high-impact projects and contribute to the company's growth
• Potential full-time employment opportunities after the completion of the internship

ASSUMPTION: This role offers a unique opportunity for interns to gain hands-on experience in marketing, work with global teams, and contribute to the company's growth and success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): 655 Campbell Technology Parkway, Suite 200, Campbell, CA 95008, US (Headquarters) and Level 11 Aoyama Palacio Tower, 3-6-7 Kita-Aoyama, Minato-ku, Tokyo, 107-0061, JP (Asia Pacific Headquarters)

Geographic Context:

• The Shanghai office is located in the heart of the city's Pudong New Area, offering easy access to public transportation and nearby amenities
• The area is known for its vibrant culture, diverse dining options, and convenient shopping

Work Schedule: The intern will work a standard five-day workweek, with flexible hours and the option to work remotely when needed.

ASSUMPTION: The Shanghai office provides a dynamic and collaborative work environment, with opportunities for interns to learn from experienced professionals and contribute to the company's success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• In-person or virtual interview with the hiring manager and/or team members
• Background check and offer extension

Key Assessment Areas:

• Communication skills, both written and verbal
• Problem-solving abilities and analytical thinking
• Cultural fit and adaptability
• Marketing knowledge and enthusiasm for the role

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research the company and its products to demonstrate your enthusiasm and understanding of the role
• Practice common marketing interview questions and brush up on your marketing knowledge

ATS Keywords: Marketing Intern, Campaign Planning, Content Creation, Market Research, Sales Lead Management, Localization, Marketing Software, CRM, Marketing Automation, HTML, CSS

ASSUMPTION: The interview process for this role is designed to assess the candidate's communication skills, problem-solving abilities, cultural fit, and marketing knowledge. Successful candidates will demonstrate a strong understanding of marketing principles, a willingness to learn, and the ability to thrive in a fast-paced, collaborative environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Content creation tools (e.g., Adobe Creative Suite, Canva)
• HTML and CSS for basic website updates
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with the listed tools and technologies is not required, but a willingness to learn and adapt to new software is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and accountable
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you handle working in a fast-paced, collaborative environment?
• Can you provide an example of a time when you had to adapt to a new tool or technology quickly?
• How do you approach working with diverse teams and stakeholders to achieve common goals?

ASSUMPTION: Centric Software values candidates who are innovative, collaborative, customer-focused, and accountable. Successful candidates will demonstrate a strong work ethic, adaptability, and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working with diverse teams and stakeholders, including remote team members
• Navigating a large, global organization with complex processes and systems

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning. Successful candidates will approach these challenges as opportunities to develop new skills and gain valuable experience.

📈 Similar Roles Comparison

• Marketing Coordinator - Focuses more on event planning and logistics, with less emphasis on campaign planning and content creation
• Social Media Marketing Specialist - Specializes in social media strategy and execution, with less involvement in overall marketing campaigns
• Market Research Analyst - Primarily responsible for data analysis and reporting, with less emphasis on campaign planning and execution

ASSUMPTION: This role offers a unique blend of marketing responsibilities, providing a well-rounded experience in campaign planning, content creation, market research, and sales lead management.

📝 Sample Projects

• Planning and executing a successful webinar or live broadcast, including speaker coordination, promotion, and post-event analysis
• Conducting a comprehensive market research project, including data collection, analysis, and presentation of findings to stakeholders
• Developing and implementing a new sales lead management process, including lead scoring, nurturing, and handoff to the sales team

ASSUMPTION: These sample projects illustrate the diverse responsibilities and opportunities available to the Marketing Intern, demonstrating the role's potential for growth and learning.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role contribute to the company's overall marketing strategy and goals?
• What opportunities are there for professional development and growth within the marketing team?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and commitment to success. Be prepared to discuss your marketing knowledge, skills, and career goals in relation to the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for a phone or video screening interview, focusing on your communication skills and marketing knowledge
• Research the company and its products to demonstrate your enthusiasm and understanding of the role
• Practice common marketing interview questions and brush up on your marketing knowledge

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.