📌 Core Information
🔹 Job Title: Marketing Operations Technology Manager
🔹 Company: Baxter International Inc.
🔹 Location: Deerfield, Illinois
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing the marketing technology stack
- Collaborating with marketing teams to enhance processes and activations
- Driving MarTech projects and initiatives
- Serving as a liaison between Marketing and IT
ASSUMPTION: This role requires a strong understanding of marketing automation tools and experience in project management to succeed.
📋 Key Responsibilities
✅ Manage day-to-day operations of the marketing technology stack
✅ Empower and enable marketing teams to implement, optimize, and expand marketing processes and activations
✅ Collaborate with Corporate Marketing leads, IT, Business Segment Marketing, and Privacy to build out a best-in-class MarTech ecosystem
✅ Serve as a business operations SME for MarTech capabilities, including marketing automation platforms, web activation and personalization tools, account/CRM structure, and data infrastructure
✅ Lead business rollout strategies and timelines, including determining process changes, evaluating training/change management needs, and aligning cross-marketing teams for successful adoptions of new technology solutions
✅ Provide hands-on business project management during discovery, design, development, testing, implementation, and post-implementation phases
✅ Inform the road map and strategy for a best-in-class marketing technology stack that supports company goals
ASSUMPTION: This role involves a mix of strategic planning, hands-on project management, and cross-functional collaboration to ensure successful MarTech implementation and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, Business, or related field
Experience: Minimum 5 years of hands-on experience leading MarTech initiatives, process improvement, and managing projects with a demonstrated history of increasing responsibility
Required Skills:
- Proven experience integrating marketing applications with enterprise applications
- Skilled project leadership, including prioritizing work for self and team, completing multiple tasks, and effectively collaborating with others
- Knowledge of business process and project management methodologies and tools
- Excellent interpersonal, oral, and written communication skills
- Ability to communicate sophisticated information simply and use proactive communication to manage risk
Preferred Skills:
- Working knowledge of planning & implementation of advanced journey orchestration/omnichannel tools
- Dataflows & mapping experience
- Salesforce CRM, Marketing Account Engagement/Cloud, & Marketing Intelligence
- Acoustic, HubSpot, Adobe Experience Manager, Aquia Drupal, GA4, Matomo, Aprimo DAM, Tableau/Power BI, Big Query
- Experience with HTML for websites and emails a plus
ASSUMPTION: Candidates should have a strong background in MarTech, project management, and business process improvement to excel in this role.
💰 Compensation & Benefits
Salary Range: $104,000 - $143,000 annually
Benefits:
- Medical Coverage
- Dental Coverage
- Life Insurance
- Accident Insurance
- Short-term Disability
- Long-term Disability
- Business Travel Accident Insurance
- Employee Stock Purchase Plan
- 401(k) Retirement Savings Plan
- Flexible Spending Accounts
- Educational Assistance Programs
- Paid Holidays
- Paid Time Off
- Family and Medical Leaves of Absence
- Paid Parental Leave
- Commuting Benefits
- Employee Discount Program
- Employee Assistance Program
- Childcare Benefits
Working Hours: Full-time, with a required minimum number of days on-site
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on factors such as location, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing
Company Size: 10,001+ employees
Founded: 1931
Company Description:
- Baxter delivers innovative medical products and therapies worldwide
- Focuses on saving and sustaining lives
- Committed to healthcare transformation and improving patient outcomes
Company Specialties:
- Medical Devices
- Biosurgery
- Anesthetics
- Pharmacy Automation
Company Website: http://www.baxter.com
ASSUMPTION: Baxter's extensive experience and global presence provide a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Mid-level to senior-level role, with potential for growth in IT or marketing management
Reporting Structure: Reports to the Director of Corporate Marketing Operations
Work Arrangement: Hybrid, with a required minimum number of on-site days
Growth Opportunities:
- Expanding MarTech expertise and leadership skills
- Transitioning to IT or marketing management roles
- Exploring global opportunities within Baxter
ASSUMPTION: This role offers a clear path for career progression within Baxter's marketing and IT functions.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): Deerfield, Illinois
Geographic Context:
- Deerfield is a suburb of Chicago, offering a mix of urban and suburban living
- Close proximity to major highways and public transportation
- Access to various amenities, including shopping, dining, and recreational activities
Work Schedule: Full-time, with a required minimum number of on-site days
ASSUMPTION: The hybrid work arrangement allows for flexibility while maintaining a strong connection to the company's on-site culture.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with HR
- On-site or virtual interview with hiring manager and team members
- Final round with senior leadership
Key Assessment Areas:
- Technical skills in MarTech and project management
- Problem-solving and critical thinking
- Communication and collaboration skills
- Alignment with Baxter's mission and values
Application Tips:
- Highlight relevant MarTech experience and achievements
- Demonstrate strong project management skills and examples
- Tailor your resume and cover letter to emphasize relevant skills and experiences
- Prepare for behavioral and situational interview questions
ATS Keywords: Marketing Automation, Project Management, MarTech, Marketing Operations, Business Process Improvement, Collaboration, Communication, HTML, Salesforce, Adobe Experience Manager, HubSpot
ASSUMPTION: Baxter's interview process is designed to assess both technical skills and cultural fit, with a focus on problem-solving and collaboration.
🛠️ Tools & Technologies
- Salesforce CRM, Marketing Account Engagement/Cloud, & Marketing Intelligence
- Acoustic, HubSpot, Adobe Experience Manager, Aquia Drupal, GA4, Matomo, Aprimo DAM, Tableau/Power BI, Big Query
- HTML for websites and emails
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Committed
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on continuous improvement
- Results-driven
Self-Assessment Questions:
- How do you stay up-to-date with the latest MarTech trends and tools?
- Can you provide an example of a time when you successfully managed a complex MarTech project?
- How do you approach working with cross-functional teams to drive business outcomes?
ASSUMPTION: Baxter values employees who are passionate about their work, committed to continuous learning, and dedicated to driving results through collaboration.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing strategic planning with hands-on project management
- Navigating a large, global organization with a complex technology stack
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on results.
📈 Similar Roles Comparison
- Marketing Operations Manager (MarTech focus)
- Marketing Technology Manager (more strategic, less hands-on)
- Senior Marketing Operations Manager (more senior-level, broader scope)
ASSUMPTION: This role combines strategic planning, hands-on project management, and cross-functional collaboration, making it unique within the marketing operations field.
📝 Sample Projects
- Implementing a new marketing automation platform to streamline processes and improve campaign performance
- Integrating marketing applications with enterprise applications to enhance data flow and accuracy
- Optimizing the marketing technology stack to improve efficiency and reduce costs
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives within this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing technology stack, and how can this role address them?
- How does this role collaborate with other marketing teams and IT to drive business outcomes?
- What opportunities are there for professional growth and development within this role?
- How does Baxter support work-life balance for employees working in a hybrid environment?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and a commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences, including MarTech expertise and project management achievements
- Prepare for behavioral and situational interview questions, focusing on problem-solving and collaboration
- Follow up with the recruiter one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
