📌 Core Information
🔹 Job Title: Marketing Intern
🔹 Company: OpenUp
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Intern
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing campaigns to promote OpenUp's mental well-being platform
- Creating and maintaining high-quality content across Dutch, German, and English channels
- Collaborating with various teams to ensure consistent and quality messaging
- Gaining real-world marketing experience in a fast-paced, dynamic environment
ASSUMPTION: This role is ideal for students or recent graduates looking to gain practical marketing experience in a growing startup focused on mental health and well-being.
📋 Key Responsibilities
✅ Contributing to OpenUp’s mission by supporting marketing campaigns that promote the platform
✅ Uploading and updating SEO articles and landing pages in WordPress
✅ Helping with editing and setting up Dutch B2B newsletters
✅ Translating and adapting marketing materials into Dutch, including social media posts, Google Ads copy, email campaigns, and other assets
✅ Supporting social media efforts with video content creation
✅ Assisting with light design tasks (e.g., visuals for posts or newsletters)
✅ Collaborating with content, performance, and product marketing team members to ensure consistency and quality
ASSUMPTION: This role requires strong attention to detail, excellent communication skills, and the ability to manage multiple content formats.
🎯 Required Qualifications
Education: Pursuing or recently completed a degree in Marketing, Communications, or a related field
Experience: No prior experience required, but relevant coursework or projects are a plus
Required Skills:
- Native Dutch speaker with strong written communication skills
- Proactive and entrepreneurial mindset
- Strong problem-solving skills
- Ability to thrive in a fast-paced, dynamic environment
- Good English communication skills
Preferred Skills:
- Basic knowledge of WordPress
- Experience with social media management tools
- Familiarity with SEO best practices
ASSUMPTION: While not required, having some basic knowledge of marketing tools and platforms can be beneficial for this role.
💰 Compensation & Benefits
Salary Range: €2,000 - €2,500 per month (based on industry standards for marketing internships in the Netherlands)
Benefits:
- Daily healthy and vegetarian lunch at the office
- Monthly drinks and company-wide summer fest and other fun activities
- Company-wide training programs
- Free and unlimited access for you and your family to all OpenUp products, including psychologists
Working Hours: Full-time (40 hours per week) with flexible hours
ASSUMPTION: The salary range is estimated based on industry standards for marketing internships in the Netherlands, as the job listing does not provide specific salary information.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care
Company Size: 51-200 employees (Growing startup with international presence)
Founded: 2020
Company Description:
- OpenUp supports companies, their employees, and employees' families with mental well-being
- Offers a platform with mental well-being check-ins, online courses, articles, videos, interactive group sessions, mindfulness sessions, and a team of experienced experts
- Integrates Lifestyle Experts focusing on nutrition, exercise, and sleep for a holistic approach to health
Company Specialties:
- Employee Well-Being
- Mental Health
- Mental Well-Being
- Resilience
- Stress Management
- Mindfulness
- Workplace Wellbeing
Company Website: openup.com
ASSUMPTION: OpenUp is a growing startup focused on mental health and well-being, with a strong emphasis on employee support and engagement.
📊 Role Analysis
Career Level: Entry Level (Intern)
Reporting Structure: Reports directly to the Marketing team
Work Arrangement: On-site, with flexible hours
Growth Opportunities:
- Gain real-world marketing experience in a fast-paced environment
- Work closely with various teams to develop a well-rounded skill set
- Potential full-time opportunities upon completion of the internship
ASSUMPTION: This internship offers a unique opportunity to gain practical marketing experience and contribute to a meaningful cause in mental health and well-being.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace
Office Location(s): Kalverstraat 110, Amsterdam, North Holland 1012 PK, NL
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a strong job market and numerous opportunities for personal and professional growth
- The Randstad area, where OpenUp is based, is the most densely populated and economically significant region in the Netherlands
- OpenUp's office is centrally located, with easy access to public transportation and amenities
Work Schedule: Full-time (40 hours per week) with flexible hours
ASSUMPTION: Working at OpenUp's Amsterdam office provides an engaging and dynamic work environment, with easy access to the city's many attractions and resources.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the Marketing team
- Final decision and offer
Key Assessment Areas:
- Communication skills and cultural fit
- Problem-solving abilities and initiative
- Knowledge of marketing principles and tools
- Adaptability and enthusiasm for learning
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your enthusiasm for OpenUp's mission and the role's responsibilities
- Showcase any relevant marketing projects or campaigns you've worked on
ATS Keywords: Marketing Intern, Content Creation, Social Media, Email Campaigns, Translation, SEO, Team Collaboration, Proactive Mindset, Detail-Oriented, Problem Solving, Fast-Paced Environment, Entrepreneurial Mindset, Written Communication, Video Content Creation, Light Design Tasks, B2B Marketing
ASSUMPTION: Applicants should focus on demonstrating their communication skills, enthusiasm for learning, and alignment with OpenUp's mission and values during the application process.
🛠️ Tools & Technologies
- WordPress
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Google Search Console)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
ASSUMPTION: Familiarity with these tools is not required but can be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Growth
- Making things happen together
- Raising the bar
Work Style:
- Collaborative and diverse
- Fast-paced and dynamic
- International work culture
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you proactive and eager to learn?
- Do you care about mental well-being and connecting your work to something meaningful?
ASSUMPTION: Applicants should assess their fit with OpenUp's values and work style to ensure a successful and enjoyable internship experience.
⚠️ Potential Challenges
- Managing multiple content formats and channels simultaneously
- Adapting to a fast-paced, dynamic work environment
- Balancing internship responsibilities with academic commitments
- Working in a multinational team with diverse communication styles
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this internship offers a unique opportunity to gain practical experience in a growing startup focused on mental health and well-being
- OpenUp's mission and values set it apart from other companies in the mental health care industry
- This role provides a well-rounded skill set and the opportunity to work closely with various teams
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a social media campaign to promote OpenUp's platform
- Creating and optimizing SEO articles and landing pages to improve website traffic
- Assisting with the planning and execution of a company event or webinar
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Marketing Intern.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this internship fit into OpenUp's overall marketing strategy?
- What opportunities are there for growth and learning during this internship?
- How does OpenUp support the mental well-being of its employees?
- What is the team structure and dynamic within the Marketing department?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding OpenUp's mission and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the OpenUp job board
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of any relevant marketing projects or campaigns you've worked on
- Follow up with Dora (dora@openup.com) if you have any questions about the application process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
