π Core Information
πΉ Job Title: Marketing Intern - Mandarin Speaking
πΉ Company: HungryPanda
πΉ Location: San Jose, California, United States
πΉ Job Type: Part-time, Internship, Temporary
πΉ Date Posted: May 19, 2025
π Job Overview
Key aspects of this role include:
- Assisting in expanding and managing the local customer base
- Maintaining and enhancing the company's brand image
- Participating in online community management and offline promotional activities
- Collaborating with the marketing department to achieve strategic goals
- Gaining valuable experience in the food and beverage industry
ASSUMPTION: This role is ideal for students or recent graduates looking to gain practical experience in marketing and customer engagement within the food and beverage industry.
π Key Responsibilities
β
Assist in expanding and managing the local customer base while maintaining and enhancing the company's brand image
β
Participate in online community management and offline promotional activities
β
Collaborate with the marketing department to achieve strategic goals
β
Contribute to the creation and implementation of marketing campaigns and events
β
Conduct market research and analyze data to identify trends and opportunities
β
Assist in the development and execution of social media strategies
β
Provide administrative support to the marketing team as needed
ASSUMPTION: The role may involve working irregular hours, including evenings and weekends, to support event activities and customer engagement.
π― Required Qualifications
Education:
- Pursuing a bachelor's or master's degree in Marketing, Business, or a related field
Experience:
- Previous experience in marketing, customer engagement, or a related field is preferred but not required
Required Skills:
- Strong communication skills in English and Mandarin
- Excellent interpersonal and teamwork skills
- Strong analytical and problem-solving skills
- Proficiency in Microsoft Office Suite and social media platforms
- Familiarity with market research methods and data analysis
- Ability to work independently and manage multiple tasks
Preferred Skills:
- Experience with CRM software and marketing automation tools
- Knowledge of the food and beverage industry
- Familiarity with SEO and content marketing strategies
ASSUMPTION: Candidates with experience in marketing and new media operations are preferred, along with strong market and consumer insights. A positive, outgoing personality with good communication skills and a willingness to learn is essential.
π° Compensation & Benefits
Salary Range: $18.00 per hour (paid internship)
Benefits:
- Industry training and career development opportunities
- Friendly work environment with a focus on employee well-being
- Potential for full-time employment upon completion of the internship
Working Hours: 20 hours per week, with the possibility of flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for internships in the marketing field. The actual salary may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Food and Beverage Services
Company Size: 51-200 employees
Founded: 2012
Company Description: HungryPanda is a specialist food delivery platform that provides authentic Chinese food and groceries to Chinese compatriots and students abroad since its establishment in 2017. Headquartered in London, the UK, HungryPanda aims to connect merchants to consumers via its state-of-the-art online platform and industry-leading delivery service, consolidating the end-to-end value chain of the overseas Chinese food industry to leverage efficiency and scale, and creating business opportunities via its far-reaching business network and digital solutions.
Company Specialties: E-commerce, Food delivery, and Online food ordering
Company Website:
HungryPanda Website
ASSUMPTION: HungryPanda's focus on the overseas Chinese market and its commitment to providing authentic Chinese food and groceries set it apart in the competitive food delivery landscape.
π Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, part-time internship with the possibility of flexible scheduling
Growth Opportunities: This role offers opportunities for career growth within the marketing department and the broader organization
ASSUMPTION: The internship provides a unique opportunity for candidates to gain practical experience in marketing and customer engagement within the food and beverage industry, with the potential for full-time employment upon completion.
π Location & Work Environment
Office Type: On-site, with a casual and collaborative work environment
Office Location(s): San Jose, California, United States
Geographic Context: San Jose is located in the heart of Silicon Valley, offering a diverse and multicultural community with a high cost of living. The city is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters.
Work Schedule: The work schedule is flexible, with a focus on completing tasks rather than adhering to strict hours. The intern may be required to work evenings and weekends to support event activities and customer engagement.
ASSUMPTION: The internship offers a flexible work arrangement that caters to students or recent graduates with busy schedules, allowing them to balance their professional and academic responsibilities.
πΌ Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager
4. Final interview with the marketing team
5. Background check and onboarding
Key Assessment Areas:
- Communication skills in English and Mandarin
- Problem-solving skills and analytical thinking
- Cultural fit and enthusiasm for the role
- Marketing and customer engagement experience (if applicable)
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your marketing and customer engagement work, if applicable
- Research HungryPanda's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Practice common marketing interview questions and be prepared to discuss your experience and goals
ATS Keywords: Marketing Intern, Mandarin Speaking, Customer Engagement, Brand Management, Social Media Management, Event Planning, Market Research, Data Analysis, CRM, Marketing Automation
ASSUMPTION: HungryPanda's hiring process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best fit for the role and the organization.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Facebook, Instagram, WeChat, etc.)
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Marketing automation tools (e.g., Mailchimp, Hootsuite, or Buffer)
- Google Analytics and other data analysis tools
ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned or improved upon with relevant training and experience.
π Cultural Fit Considerations
Company Values:
- Customer-centric: Prioritize customer needs and satisfaction above all else
- Innovative: Embrace creativity and continuous improvement
- Collaborative: Work together to achieve common goals and drive success
- Accountable: Take ownership of your responsibilities and deliver results
Work Style:
- Casual and collaborative work environment
- Flexible and adaptable to changing priorities and demands
- Results-driven and focused on achieving strategic objectives
- Strong communication and teamwork skills
Self-Assessment Questions:
- How do you prioritize customer needs and satisfaction in your work?
- Can you provide an example of a creative marketing campaign or strategy you've developed or contributed to?
- How do you handle working in a fast-paced and dynamic environment with changing priorities?
- How do you approach learning new tools and technologies to improve your skills and efficiency?
ASSUMPTION: HungryPanda values candidates who align with its company values and work style, demonstrating a strong commitment to customer satisfaction, innovation, collaboration, and accountability.
β οΈ Potential Challenges
- Managing multiple tasks and priorities in a fast-paced environment
- Working irregular hours, including evenings and weekends, to support event activities and customer engagement
- Adapting to a dynamic and evolving work environment with changing priorities and demands
- Balancing academic and professional responsibilities for students or recent graduates
ASSUMPTION: These challenges can be overcome with strong time management, communication, and adaptability skills, as well as a willingness to learn and grow in the role.
π Similar Roles Comparison
- Marketing Coordinator: Focuses on day-to-day marketing tasks and campaign execution, with less strategic involvement compared to this role.
- Marketing Specialist: Requires more specialized skills and experience in specific marketing channels or tactics, such as SEO, content marketing, or social media management.
- Marketing Manager: Oversees the marketing department and its strategies, with more responsibility for budgeting, team management, and overall campaign performance compared to this role.
ASSUMPTION: This role offers a unique balance between strategic involvement and hands-on campaign execution, providing valuable experience for candidates looking to advance their marketing careers.
π Sample Projects
- Developing and implementing a social media strategy to increase brand awareness and customer engagement
- Conducting market research to identify trends and opportunities in the local customer base
- Assisting in the planning and execution of marketing events and promotions
- Creating and distributing marketing materials, such as flyers, posters, and email campaigns
- Analyzing data to measure the success of marketing campaigns and identifying areas for improvement
ASSUMPTION: These sample projects provide a glimpse into the diverse and hands-on nature of the marketing intern's role, offering opportunities to gain experience in various aspects of marketing and customer engagement.
β Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy and departmental structure?
- What opportunities are there for growth and development within the marketing department and the broader organization?
- How does HungryPanda support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare to overcome them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the organization's culture, priorities, and growth opportunities.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this
link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your marketing and customer engagement work, if applicable
- Research HungryPanda's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Practice common marketing interview questions and be prepared to discuss your experience and goals
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
β οΈ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.