📌 Core Information
🔹 Job Title: Marketing Intern (Paid) - Mandarin Speaking
🔹 Company: HungryPanda
🔹 Location: Madison, Wisconsin, United States
🔹 Job Type: Part-time, Internship, Temporary
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in planning and executing marketing campaigns to enhance brand awareness
- Developing and maintaining partnerships with university clubs and student associations
- Managing WeChat community and promotional activities
- Overseeing on-ground promoters and collecting campaign performance data
- Gaining hands-on marketing experience with professional training and growth opportunities
ASSUMPTION: This role is ideal for students or recent graduates looking to gain practical marketing experience in the food industry, with a focus on the Chinese community.
📋 Key Responsibilities
✅ Assist the marketing team in planning and executing campaigns to enhance brand awareness
✅ Help develop and maintain partnerships with university clubs/student associations for campus promotions
✅ Support WeChat community management, engagement, and promotional activities to improve customer satisfaction
✅ Assist in managing on-ground promoters and collecting campaign performance data
✅ Complete other tasks assigned by the marketing team
ASSUMPTION: The role may involve working flexible hours, including evenings and weekends, to accommodate event schedules and promotions.
🎯 Required Qualifications
Education: Pursuing or recently completed a bachelor's degree in Marketing, Business, or a related field
Experience: No prior work experience required, but relevant internships or extracurricular activities are a plus
Required Skills:
- Excellent communication skills in English and Mandarin
- Strong execution and teamwork skills
- Creativity and passion for marketing
- Familiarity with the US Chinese community and university networks
- Legal work authorization (OPT/CPT supported)
Preferred Skills:
- Experience in Xiaohongshu (RED) operations or poster design
ASSUMPTION: Candidates should be able to work from August to October, around 20 hours per week.
💰 Compensation & Benefits
Salary Range: $15 per hour
Benefits:
- Hands-on marketing experience with professional training
- A dynamic work environment with growth opportunities
- High-performing interns may receive full-time offers
- OPT/CPT sponsorship support
Working Hours: Around 20 hours per week, with flexible scheduling to accommodate events and promotions
ASSUMPTION: The compensation and benefits package is competitive for an internship in the food industry, with a focus on professional development and growth.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services, specifically focusing on authentic Chinese food delivery
Company Size: 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 2012, with a history of expansion and success in the food delivery industry
Company Description:
- Headquartered in London, the UK, HungryPanda specializes in providing authentic Chinese food and groceries to Chinese compatriots and students abroad
- The company aims to become the global market leading platform that enables overseas Chinese business in the food industry and connects Chinese food to all consumers who enjoy it
- HungryPanda connects merchants to consumers via its state-of-the-art online platform and industry-leading delivery service, consolidating the end-to-end value chain of the overseas Chinese food industry to leverage efficiency and scale
Company Specialties:
- E-commerce and online food ordering
- Food delivery services
Company Website: hungrypanda.co
ASSUMPTION: HungryPanda's focus on the Chinese community and authentic food makes it an attractive opportunity for candidates interested in this niche market.
📊 Role Analysis
Career Level: Entry-level, with opportunities for growth and professional development
Reporting Structure: The Marketing Intern will report directly to the Marketing Manager
Work Arrangement: Part-time, on-site internship with flexible scheduling to accommodate events and promotions
Growth Opportunities:
- High-performing interns may receive full-time offers
- Gain hands-on marketing experience and professional training
- Work in a dynamic environment with opportunities for growth and impact
ASSUMPTION: This role offers a unique opportunity for candidates to gain practical marketing experience in a growing industry, with potential for long-term career growth.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and teamwork
Office Location(s): Madison, Wisconsin, United States
Geographic Context:
- Madison is a college town, home to the University of Wisconsin-Madison, providing a vibrant and diverse community
- The city offers a high quality of life, with a strong sense of community and numerous cultural attractions
- Madison's central location in the United States makes it an ideal hub for a growing food delivery company
Work Schedule: Around 20 hours per week, with flexible scheduling to accommodate events and promotions
ASSUMPTION: The on-site work environment at HungryPanda's Madison office provides an ideal setting for collaboration and learning, with a focus on teamwork and growth.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- Complete a phone or video screening interview to assess communication skills and cultural fit
- Participate in an in-person or virtual interview with the marketing team to discuss your qualifications and fit for the role
- Receive a job offer, if selected
Key Assessment Areas:
- Communication skills in English and Mandarin
- Creativity and passion for marketing
- Familiarity with the US Chinese community and university networks
- Ability to work independently and in a team environment
Application Tips:
- Highlight your relevant experience and skills in your resume, with a focus on marketing, communication, and teamwork
- Tailor your cover letter to demonstrate your passion for marketing and understanding of the US Chinese community
- Prepare examples of your previous marketing work or relevant projects to showcase during the interview
ATS Keywords: Marketing Intern, Mandarin Speaking, Marketing Campaigns, WeChat Community Management, On-Ground Promoters, Data Collection, University Partnerships, Student Associations, Brand Awareness
ASSUMPTION: The application process for this role is competitive, with a focus on communication skills, creativity, and cultural fit.
🛠️ Tools & Technologies
- WeChat for community management and engagement
- Social media platforms for marketing campaigns
- Data collection and analysis tools for performance tracking
ASSUMPTION: The tools and technologies used in this role are industry-standard and provide an opportunity for candidates to gain practical experience with relevant platforms.
👔 Cultural Fit Considerations
Company Values:
- Food lovers and curious to explore new opportunities
- Passionate about creating value for every stakeholder in the ecosystem
- Encourage open-mindedness and sharing within the team
Work Style:
- Work hard, play hard, and keep the workforce fed and happy
- Support team members to work efficiently rather than long hours
- Value everyone's opinion and encourage open-mindedness
Self-Assessment Questions:
- Do you share a passion for authentic Chinese food and the communities that enjoy it?
- Are you comfortable working in a dynamic, fast-paced environment with flexible scheduling?
- Do you thrive in a collaborative team setting, with a focus on open communication and growth?
ASSUMPTION: HungryPanda's company culture values open-mindedness, collaboration, and a passion for authentic Chinese food, making it an attractive opportunity for candidates who share these values.
⚠️ Potential Challenges
- The role may involve working flexible hours, including evenings and weekends, to accommodate event schedules and promotions
- Candidates may face competition for the internship position, requiring strong communication skills and a compelling application
- The role may involve managing multiple tasks and priorities, requiring strong organizational skills and time management
- The company's focus on the Chinese community may require candidates to have a strong understanding of Mandarin and relevant cultural nuances
ASSUMPTION: While this role offers numerous opportunities for growth and learning, candidates should be prepared to face potential challenges related to scheduling, competition, and cultural understanding.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this internship focuses specifically on the Chinese community and authentic Chinese food delivery
- The role offers a unique opportunity to gain practical marketing experience in a growing industry, with potential for long-term career growth
- Candidates should compare this role to other marketing internships in the food industry, with a focus on cultural fit and growth opportunities
ASSUMPTION: This role offers a unique opportunity for candidates interested in the food industry and the Chinese community, with a focus on marketing and professional development.
📝 Sample Projects
- Develop and execute a marketing campaign to enhance brand awareness among university students
- Manage WeChat community engagement and promotional activities to improve customer satisfaction
- Coordinate on-ground promoters and collect campaign performance data to optimize future marketing efforts
ASSUMPTION: These sample projects provide an overview of the marketing tasks and responsibilities associated with this role, with a focus on brand awareness, community engagement, and data collection.
❓ Key Questions to Ask During Interview
- How does this internship fit into the company's long-term growth plans?
- What opportunities are there for professional development and growth within the marketing team?
- How does HungryPanda support its interns in balancing work and academic responsibilities?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does HungryPanda foster a culture of open communication and collaboration among its team members?
ASSUMPTION: These interview questions provide an opportunity for candidates to gain insight into the company's long-term plans, professional development opportunities, and cultural values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant marketing experience and skills
- Write a compelling cover letter that demonstrates your passion for marketing and understanding of the US Chinese community
- Prepare examples of your previous marketing work or relevant projects to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
