🔹 Job Title: Creative Strategist
🔹 Company: The Evoke Agency
🔹 Location: Madison, Wisconsin (Hybrid)
🔹 Job Type: On-site
🔹 Category: Marketing & Advertising
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of independence and initiative, with the ability to manage multiple projects and deadlines simultaneously.
✅ Develop strategic and creative frameworks that align with brand goals, audience insights, and business objectives
✅ Lead the development of creative briefs that transform marketing strategies into relatable, elevated, and actionable creative outputs
✅ Conduct audience research, competitive analysis, and cultural trend forecasting to inform brand storytelling
✅ Collaborate with creative leaders in the articulation and presentation of innovative ideas through persuasive narratives, visual storytelling, and proof of concept
✅ Facilitate workshops and brainstorms to foster collaboration and unlock original thinking
✅ Present strategic concepts and storytelling recommendations to internal teams and clients
✅ Manage the briefing, development, and execution of content strategies that attract, engage, and activate target audiences across all marketing channels
✅ Provide creative direction and storytelling strategy for campaign messaging and content
✅ Ensure creative work is rooted in strategic insight and tailored to the nuances of each platform and audience segment
✅ Utilize social listening tools, audience segmentation, and cultural analysis to inform creative recommendations
✅ Conduct competitive research to identify whitespace opportunities for brands
✅ Translate data and insights into actionable strategies that drive engagement and brand growth
✅ Manage Wrike on a daily basis to ensure tasks are updated and due dates are adjusted if needed to ensure projects are completed on time
✅ Collaborate with and delegate work to Strategy Teams and Creative Team members as needed to complete the deliverables for the client
✅ Manage strategy and creative team Wrike tasks for Creative Strategy projects to ensure client creative needs are met successfully and within the deadline
✅ Facilitate at least weekly team meetings with the Director of Creative Strategy to ensure projects are being completed on time and any concerns are surfaced and follow ups are assigned/delegated for resolution
✅ Analyze campaign performance data and consumer engagement metrics to refine creative strategies
✅ Work with Strategy Teams to optimize content for different platforms
✅ Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands relevant
✅ Assist Director of Creative Strategy with ideating proposals and estimates for future projects based on client goals and team availability
✅ Assist Director of Creative Strategy with finalizing and executing client contracts
ASSUMPTION: This role requires a strong understanding of marketing strategies, audience insights, and creative brief development. The ideal candidate will have experience working in an agency environment and be comfortable managing multiple projects and teams.
Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field
Experience: 5-10 years of agency experience in strategy and creative strategy
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in a similar role or industry will have a strong understanding of the required skills and be able to hit the ground running.
Salary Range: $70,000 - $90,000 per year (Based on industry standards for a role of this level and location)
Benefits:
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: Marketing & Advertising
Company Size: Medium (100-500 employees)
Founded: 2005
Company Description:
Company Specialties:
Company Website: www.evokegroup.com
ASSUMPTION: The Evoke Agency is a well-established advertising agency with a strong reputation for delivering results for its clients. The agency's focus on data-driven insights and creative storytelling makes it an attractive option for candidates looking to work in the marketing and advertising industry.
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports directly to the Director of Creative Strategy
Work Arrangement: Hybrid (On-site with flexibility for remote work)
Growth Opportunities:
ASSUMPTION: This role offers significant opportunities for growth and development within the creative strategy department. The hybrid work arrangement also provides flexibility for candidates who prefer a balance between on-site and remote work.
Office Type: Modern, collaborative office space
Office Location(s): Madison, Wisconsin
Geographic Context:
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work arrangements)
ASSUMPTION: Madison is a vibrant and dynamic city with a strong economy and a high quality of life. The office environment at The Evoke Agency is modern and collaborative, with a focus on fostering creativity and innovation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Creative Strategy, Concept Development, Audience Research, Competitive Analysis, Cultural Trend Forecasting, Creative Writing, Presentation Skills, Campaign Development, Content Strategy, Project Management, Team Collaboration, Data Analysis, Social Listening, Storytelling, Performance Optimization, Client Management
ASSUMPTION: The interview process at The Evoke Agency is designed to assess the candidate's creative writing and presentation skills, as well as their understanding of marketing strategies and campaign development. The ideal candidate will be able to demonstrate their ability to analyze data and translate insights into actionable strategies, as well as their ability to work both independently and collaboratively.
ASSUMPTION: The Evoke Agency uses a variety of tools and technologies to support its creative strategy and project management processes. Familiarity with these tools and technologies is not required, but may be helpful for candidates who are applying for this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: The Evoke Agency values collaboration, creativity, integrity, and results-driven work. Candidates who are a strong cultural fit will be able to thrive in a collaborative and creative environment, work effectively with data, and deliver results for clients.
ASSUMPTION: This role may present challenges related to managing multiple projects and deadlines, working in a fast-paced environment, and balancing creative and strategic thinking. Candidates who are able to thrive in these types of environments will be well-suited to this role.
ASSUMPTION: This role is similar to other creative strategy roles in the advertising industry, but may have a greater focus on project management and team collaboration. The Evoke Agency's data-driven approach to marketing sets it apart from other agencies in the industry, and this role offers opportunities for growth and development within the creative strategy department.
ASSUMPTION: These sample projects are intended to provide candidates with a sense of the types of tasks and responsibilities they may encounter in this role. The actual projects and responsibilities may vary depending on the client and the specific needs of the agency.
ASSUMPTION: These key questions are intended to help candidates better understand the role, the agency, and the work environment. Candidates are encouraged to ask additional questions based on their own interests and concerns.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.