Marketing Intern (SCMP Learn)

📌 Core Information

🔹 Job Title: Marketing Intern (SCMP Learn)

🔹 Company: South China Morning Post

🔹 Location: Causeway Bay, Hong Kong

🔹 Job Type: Intern

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing projects and event management for SCMP Learn
• Assisting in go-to-market strategies and content creation for digital platforms
• Collaborating with cross-functional teams to ensure project success
• Gaining hands-on experience in marketing, event planning, and digital strategies

ASSUMPTION: This role is ideal for students seeking practical experience in marketing, events, and digital strategies within the education sector.

📋 Key Responsibilities

✅ Assist in executing marketing projects, including Student of the Year Awards, Posties Summer Camp, Mock Exams, and digital marketing campaigns

✅ Support event logistics, follow-up, and provide administrative support

✅ Create marketing promotional content for social media channels (Xiaohongshu, Facebook, Instagram, Whatsapp, LinkedIn)

✅ Prepare marketing materials and communicate with internal and external parties

✅ Participate in an intern-led research project and present ideas to the wider team and management

✅ Assist in developing go-to-market strategies by researching market trends, customer preferences, and competitor activities

✅ Create marketing collaterals, write compelling copy, and develop engaging graphics and videos for promotional materials and digital channels

✅ Maintain a content calendar for omni-channel marketing campaigns and analyze campaign performance metrics

✅ Assist with translation of marketing content for multi-lingual audiences

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work well under pressure in a fast-paced environment.

🎯 Required Qualifications

Education: Current student in Business Administration, Marketing, Communications, or related disciplines

Experience: None specified, but relevant coursework or projects are a plus

Required Skills:

• Good command of spoken and written English and Mandarin
• Strong copywriting, editing, and content creation skills
• Proactive, self-motivated, independent, organized, and able to work under pressure
• Excellent interpersonal, communication, and presentation skills
• Familiarity with social media platforms and content marketing
• Knowledge of design and video editing software such as Canva, Adobe Illustrator, and Premiere Pro is an advantage

Preferred Skills:

• Previous experience in marketing, events, or digital strategies
• Fluency in additional languages

ASSUMPTION: While previous experience is not required, candidates with relevant coursework or projects will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: HK$25,000 - HK$30,000 (industry standard for internships in Hong Kong)

Benefits:

• Gain valuable work experience in a leading news media company
• Opportunity to work on high-impact projects and collaborate with cross-functional teams
• Potential for full-time employment after the internship

Working Hours: Full-time or part-time (minimum 3 days per week) with flexible hours

ASSUMPTION: The salary range is based on industry standards for internships in Hong Kong, with benefits focused on professional development and growth opportunities.

📌 Applicant Insights

🔍 Company Context

Industry: Newspaper Publishing, with a focus on digital platforms and education services

Company Size: 501-1,000 employees, providing a large and diverse work environment

Founded: 1903, with a rich history and established reputation in the industry

Company Description:

• Leading news media company reporting on China and Asia for over a century
• Headquartered in Hong Kong, with a global impact and correspondents across Asia and the United States
• Committed to informing and inspiring through journalism of the highest standards

Company Specialties:

• News Division
• Advertising and Marketing Solutions
• Recruitment and Education Services
• Young Post

Company Website: http://www.scmp.com

ASSUMPTION: The South China Morning Post offers a dynamic and international work environment, with a strong focus on journalistic integrity and excellence.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: This role reports to the Marketing & Event team and the Digital Marketing team, working closely with both to ensure project success

Work Arrangement: On-site, with flexible hours and the opportunity for part-time work

Growth Opportunities:

• Potential for full-time employment after the internship
• Exposure to various aspects of marketing, events, and digital strategies
• Opportunity to present ideas to the wider team and management

ASSUMPTION: This role offers significant growth potential, with the opportunity to gain valuable experience and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Causeway Bay, Hong Kong

Office Location(s): 19/F., Tower 1, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong

Geographic Context:

• Causeway Bay is a vibrant and bustling district in Hong Kong, known for its shopping, dining, and entertainment options
• Easy access to public transportation, with numerous bus and MTR stations nearby
• Close proximity to Victoria Park and other green spaces

Work Schedule: Full-time or part-time (minimum 3 days per week), with flexible hours

ASSUMPTION: The work environment is fast-paced, collaborative, and dynamic, with a strong focus on teamwork and cross-functional collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Communication and presentation skills
• Cultural fit and alignment with company values
• Problem-solving and analytical skills
• Initiative and proactivity

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your work, such as marketing projects or campaigns you've worked on
• Research the company and be prepared to discuss your interest in the role and the industry

ATS Keywords: Marketing, Events, Digital Strategies, Content Creation, Copywriting, Research, Social Media, Graphic Design, Video Editing, Communication, Interpersonal Skills, Organizational Skills, Teamwork, Proactivity, Bilingualism, Time Management

ASSUMPTION: The application process is competitive, with a focus on finding the best fit for the team and the company's long-term success.

🛠️ Tools & Technologies

• Canva
• Adobe Illustrator
• Adobe Premiere Pro
• Social media platforms (Xiaohongshu, Facebook, Instagram, LinkedIn, Whatsapp)

ASSUMPTION: Familiarity with these tools is not required but will be an advantage in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation
• Collaboration
• Accountability

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on continuous learning and improvement

Self-Assessment Questions:

• Do you align with the company's values of integrity, quality, innovation, collaboration, and accountability?
• Are you comfortable working in a fast-paced, collaborative environment with a strong focus on teamwork?
• Do you have a proactive and innovative approach to problem-solving and continuous learning?

ASSUMPTION: Cultural fit is a critical factor in the hiring process, with a focus on finding candidates who align with the company's values and work style.

⚠️ Potential Challenges

• Working in a fast-paced environment with tight deadlines
• Balancing multiple projects and priorities
• Adapting to a dynamic and ever-changing work environment
• Navigating a large and diverse organization

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing, events, and digital strategies within the education sector
• Similar roles in other industries may have a different focus or scope
• Career paths may vary depending on the specific industry and company

ASSUMPTION: This role offers a unique opportunity to gain experience in multiple aspects of marketing and digital strategies within the education sector.

📝 Sample Projects

• Student of the Year Awards marketing campaign
• Posties Summer Camp event planning and execution
• Digital marketing campaign for SCMP Learn's platform re-launch

ASSUMPTION: These sample projects are indicative of the types of initiatives and campaigns you may work on in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing and digital strategies for SCMP Learn?
• What opportunities are there for professional development and growth within the company?
• How does the team collaborate and support each other in achieving project goals?
• What is the company's approach to work-life balance, particularly for interns?

ASSUMPTION: These questions will help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your work, such as marketing projects or campaigns you've worked on
• Research the company and be prepared to discuss your interest in the role and the industry
• Follow up with the hiring manager one week after your application submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.