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Marketing Intern - Strategy and Marketing - PRN

VCU Health
Full-time
On-site
Richmond, Virginia, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Intern - Strategy and Marketing - PRN

πŸ”Ή Company: VCU Health

πŸ”Ή Location: Richmond, VA

πŸ”Ή Job Type: Part-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 16, 2025

πŸ”Ή Experience Level: Entry Level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Assisting the digital marketing team to improve provider location profiles on vcuhealth.org and other third-party sites
  • Collaborating with location managers and service line teams to gather necessary details
  • Enhancing online visibility and patient experience through robust location profiles
  • Gaining practical experience in digital marketing and healthcare industry

ASSUMPTION: This role is ideal for students seeking part-time work during their school year, looking to gain experience in digital marketing and healthcare.

πŸ“‹ Key Responsibilities

βœ… Improve provider location profiles on vcuhealth.org and other third-party sites

βœ… Collaborate with location managers and service line teams to gather necessary details

βœ… Enhance online visibility and patient experience through robust location profiles

βœ… Assist with various assigned duties/projects as directed by the digital marketing team

ASSUMPTION: Responsibilities may evolve based on the team's needs and the intern's skills and interests.

🎯 Required Qualifications

Education: Enrolled in High School, or currently enrolled in an accredited college program (includes Master’s program)

Skills:

  • Strong customer service skills
  • Highly organized and detail-oriented
  • Courteous communication skills, both orally and in writing
  • Ability to utilize email programs such as Microsoft Outlook
  • Experience using Excel or MS Word

ASSUMPTION: These qualifications ensure the intern can effectively communicate, manage tasks, and use essential tools for the role.

πŸ’° Compensation & Benefits

Salary Range: $12 - $15 per hour (Estimated based on industry standards for part-time internships in the Richmond, VA area)

Benefits:

  • Gain practical experience in digital marketing and healthcare industry
  • Flexible scheduling to accommodate school year
  • Opportunity to work in a fast-paced, dynamic environment

Working Hours: Up to 20 hours per week, with flexible scheduling

ASSUMPTION: Salary range is estimated based on industry standards for part-time internships in the Richmond, VA area.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Hospitals and Health Care

Company Size: 10,001+ employees

Founded: 1838 (as Medical College of Virginia)

Company Description:

  • VCU Health is a strong, passionate team of more than 12,500 who take pride in caring for every person who comes through their doors
  • They are committed to excellence in patient care, innovation, and training tomorrow’s health care workforce
  • VCU Health fosters an atmosphere of respect and welcoming for all communities, valuing diverse talent

Company Specialties:

  • Cardiology
  • Cancer Care
  • Pediatrics
  • Transplant
  • Nursing
  • CRNA
  • Trauma
  • Women's Health
  • Anesthesiology
  • Mental Health
  • Health Care
  • Medicine
  • Neurology
  • Orthopaedics
  • Radiology
  • PM&R
  • Surgery
  • ENT

Company Website: vcuhealth.org

ASSUMPTION: VCU Health is a large, diverse healthcare organization with a wide range of specialties, offering numerous opportunities for growth and learning.

πŸ“Š Role Analysis

Career Level: Entry Level

Reporting Structure: Reports directly to the digital marketing team

Work Arrangement: Part-Time, on-site, with flexible scheduling

Growth Opportunities:

  • Gain practical experience in digital marketing and healthcare industry
  • Develop professional skills and build a strong resume
  • Potential for full-time employment after graduation

ASSUMPTION: This role offers valuable experience and the opportunity to grow within the organization.

🌍 Location & Work Environment

Office Type: On-site, with multiple locations in the Richmond, VA area

Office Location(s): 1250 E. Marshall Street, Richmond, VA 23219, US; 1755 N Mecklenburg Ave, South Hill, Virginia 23950, US; 1000 E Broad St, Richmond, VA 23219, US

Geographic Context:

  • Richmond, VA is the capital of Virginia and offers a mix of urban and suburban living
  • The city is known for its history, culture, and vibrant arts scene
  • VCU Health is one of the largest employers in the Richmond area

Work Schedule: Up to 20 hours per week, with flexible scheduling

ASSUMPTION: Richmond, VA offers a diverse and vibrant environment for students and young professionals.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Submit application through the provided link
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the digital marketing team
  • Background check and onboarding

Key Assessment Areas:

  • Communication skills
  • Organization and time management
  • Problem-solving abilities
  • Adaptability and eagerness to learn

Application Tips:

  • Tailor your resume to highlight relevant skills and experiences
  • Showcase your passion for marketing and healthcare
  • Prepare questions to ask the interviewer about the role and the team

ATS Keywords: Marketing Intern, Digital Marketing, Healthcare, Provider Location Profiles, Customer Service, Data Entry, Microsoft Outlook, Excel, MS Word

ASSUMPTION: The application process may vary, but typically involves an initial screening, followed by interviews with the hiring manager and team members.

πŸ› οΈ Tools & Technologies

  • Microsoft Outlook
  • Excel
  • MS Word
  • Google My Business
  • Third-party websites (e.g., Healthgrades, Vitals)

ASSUMPTION: Familiarity with these tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Respect
  • Integrity
  • Collaboration
  • Innovation
  • Excellence

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Adaptable and flexible
  • Focused on continuous learning and improvement

Self-Assessment Questions:

  • Do I thrive in fast-paced, dynamic environments?
  • Am I a strong communicator, both orally and in writing?
  • Am I highly organized and detail-oriented?
  • Am I eager to learn and adapt to new situations?

ASSUMPTION: VCU Health values employees who embody their core values and work well within their collaborative, fast-paced environment.

⚠️ Potential Challenges

  • Managing multiple tasks and priorities in a fast-paced environment
  • Adapting to frequent changes and new situations
  • Balancing work and school responsibilities
  • Working with diverse teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on improving provider location profiles for a large healthcare organization
  • Similar roles may include marketing coordinator, digital marketing specialist, or healthcare marketing intern
  • Career paths may include full-time employment in marketing or a related field within VCU Health or another organization

ASSUMPTION: This role offers a unique opportunity to gain experience in digital marketing and healthcare, with potential for growth and development.

πŸ“ Sample Projects

  • Improving provider location profiles on vcuhealth.org and other third-party sites
  • Collaborating with location managers and service line teams to gather necessary details
  • Assisting with various assigned duties/projects as directed by the digital marketing team

ASSUMPTION: These projects will vary based on the team's needs and the intern's skills and interests.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30 days?
  • How does this role fit into the overall marketing strategy for VCU Health?
  • What opportunities are there for professional development and growth within the team and the organization?
  • How does the digital marketing team collaborate with other departments and teams within VCU Health?
  • What is the typical work schedule for this role, and how flexible is it?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and eagerness to succeed.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant skills and experiences
  • Prepare questions to ask the interviewer about the role and the team
  • Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.