Marketing Internship

📌 Core Information

🔹 Job Title: Marketing Internship

🔹 Company: Bon Secours Wellness Arena

🔹 Location: Greenville, South Carolina, United States

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Entry Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Gaining hands-on experience in event marketing and publicity
• Assisting in various marketing projects to increase ticket sales
• Supporting the marketing team in daily administrative tasks
• Developing and executing grassroots marketing campaigns
• Learning about day-to-day marketing department operations in an arena setting

ASSUMPTION: This internship is designed to provide a well-rounded marketing experience, exposing interns to various aspects of event marketing and helping them develop essential skills for a future career in marketing.

📋 Key Responsibilities

✅ Assist with a wide variety of projects focused on increasing overall ticket sales and event publicity

✅ Support the marketing team in daily administrative tasks

✅ Assist in marketing and advertising promotional activities (e.g., social media, direct mail, and web)

✅ Help distribute marketing materials

✅ Assist with and execute event marketing and publicity plans

✅ Develop and oversee grassroots marketing campaigns

✅ Day-of-event operations associated with all marketing events

✅ Email marketing initiatives for events (creation, execution, reporting)

✅ Press releases and media advisories

✅ Conduct demographics and psychographics research for various department projects

ASSUMPTION: While the role involves a wide range of responsibilities, the intern will primarily focus on assisting the marketing team and learning about event marketing in an arena setting.

🎯 Required Qualifications

Education: Pursuing a degree in communications, marketing, media/multimedia, or a comparable program

Experience: None specified

Required Skills:

• Strong communication skills and a high attention to detail
• Strong desire to learn along with professional drive
• Excellent knowledge of MS Office

Preferred Skills:

• Solid understanding of the different social networks
• Passion for the live entertainment industry (preferred)

ASSUMPTION: The internship is designed for students pursuing a relevant degree and seeking practical experience in marketing.

💰 Compensation & Benefits

Salary Range: This is a non-paid internship

Benefits:

• Gain real-world marketing experience
• Flexible scheduling to accommodate studies and school activities
• Opportunity to work in a fast-paced, dynamic environment

Working Hours: A minimum of 20 hours per week, with some weekend and evening hours required depending on the event schedule

ASSUMPTION: While the internship is unpaid, it offers valuable experience and the opportunity to learn from industry professionals.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers. The Bon Secours Wellness Arena is the premier venue for live entertainment in the Upstate of South Carolina.

Company Size: 11-50 employees. The Greenville Arena District, which owns and operates the arena, is a political subdivision of the State of South Carolina.

Founded: 1998. The arena has been hosting events and entertaining residents and visitors of Upstate South Carolina since its opening.

Company Description:

• Mission: To enhance the quality of life for residents and visitors of Upstate South Carolina through entertainment.
• Venue: A 15,500 capacity arena that has played host to over 12 million enthusiastic fans since its opening.
• Programming: Diverse programming that includes concerts, sports events, family shows, and community events.

Company Specialties:

• Live entertainment events
• Event marketing and publicity
• Venue management

Company Website: http://www.bonsecoursarena.com

ASSUMPTION: The Bon Secours Wellness Arena is a well-established venue with a diverse range of events and a strong commitment to providing entertainment for the Upstate South Carolina community.

📊 Role Analysis

Career Level: Entry Level. This internship is designed for students seeking practical experience in marketing.

Reporting Structure: The intern will report directly to the marketing team and work closely with them on various projects.

Work Arrangement: On-site. The intern will work on-site at the Bon Secours Wellness Arena in Greenville, South Carolina.

Growth Opportunities:

• Gain hands-on experience in event marketing and publicity
• Develop essential marketing skills
• Build a professional network in the entertainment industry
• Potential for future employment opportunities

ASSUMPTION: This internship offers valuable experience and the opportunity to grow both personally and professionally in the marketing field.

🌍 Location & Work Environment

Office Type: Arena. The intern will work on-site at the Bon Secours Wellness Arena.

Office Location(s): 650 N Academy Street, Greenville, SC 29601, US

Geographic Context:

• Greenville, South Carolina, is a vibrant and diverse city with a thriving entertainment scene.
• The arena is located in the heart of Greenville, providing easy access to various amenities and attractions.
• The Upstate region of South Carolina is home to a growing population and a strong economy.

Work Schedule: A minimum of 20 hours per week, with some weekend and evening hours required depending on the event schedule. The internship is flexible with schedules to accommodate studies and school activities.

ASSUMPTION: The work environment at the Bon Secours Wellness Arena is fast-paced, dynamic, and provides a unique opportunity to learn about event marketing in an arena setting.

💼 Interview & Application Insights

Typical Process:

• Submit your application through the provided link
• Complete an interview with the marketing team
• Provide references or additional information as requested
• Receive a decision and, if selected, begin the internship

Key Assessment Areas:

• Communication skills
• Attention to detail
• Desire to learn and professional drive
• Knowledge of MS Office

Application Tips:

• Tailor your resume to highlight relevant skills and experiences for this internship
• Include any relevant coursework or projects that demonstrate your marketing skills
• Show enthusiasm for the live entertainment industry and event marketing

ATS Keywords: Marketing Internship, Event Marketing, Publicity, Ticket Sales, Grassroots Marketing, MS Office, Communications, Marketing, Media/Multimedia

ASSUMPTION: The application process for this internship is straightforward, and the key assessment areas are designed to evaluate the candidate's fit for the role and their potential to succeed in the marketing field.

🛠️ Tools & Technologies

• MS Office (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Instagram, Twitter, etc.)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Graphic design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The intern will primarily use MS Office and social media platforms for their day-to-day tasks. Other tools may be introduced depending on the specific projects they work on.

👔 Cultural Fit Considerations

Company Values:

• Entertainment: Providing high-quality entertainment for the Upstate South Carolina community
• Excellence: Striving for excellence in all aspects of venue management and event programming
• Community: Engaging with and supporting the local community through various initiatives and events

Work Style:

• Fast-paced: The work environment at the arena is fast-paced, with a constant stream of events and projects
• Team-oriented: The intern will work closely with the marketing team and collaborate on various projects
• Adaptable: The intern should be able to adapt to different tasks and priorities as needed

Self-Assessment Questions:

• Do I have a strong desire to learn and a professional drive to succeed in the marketing field?
• Am I comfortable working in a fast-paced, dynamic environment?
• Do I have strong communication skills and a high attention to detail?

ASSUMPTION: The Bon Secours Wellness Arena values interns who are enthusiastic, adaptable, and committed to learning and growing in the marketing field.

⚠️ Potential Challenges

• Balancing the internship with studies and school activities
• Adapting to the fast-paced work environment at the arena
• Managing multiple projects and priorities simultaneously
• Working some weekend and evening hours depending on the event schedule

ASSUMPTION: While there may be challenges associated with this internship, the valuable experience and growth opportunities it offers can help interns overcome these obstacles.

📈 Similar Roles Comparison

• This internship is unique in that it focuses on event marketing and publicity in an arena setting
• Compared to other marketing internships, this role offers a more hands-on experience and the opportunity to work on a wide range of projects
• Career path: This internship can serve as a stepping stone to a career in event marketing, publicity, or venue management

ASSUMPTION: While there may be other marketing internships available, this role offers a unique and valuable experience in the event marketing and publicity field.

📝 Sample Projects

• Assist in the planning and execution of a grassroots marketing campaign for an upcoming concert
• Create and distribute press releases and media advisories for various events
• Conduct demographics and psychographics research for an upcoming family show

ASSUMPTION: The specific projects the intern works on will vary depending on the events and initiatives taking place at the arena during their internship.

❓ Key Questions to Ask During Interview

• What are the most important qualities you're looking for in an intern for this role?
• How does this internship fit into the overall marketing strategy for the arena?
• What opportunities are there for growth and learning during this internship?
• How does the marketing team collaborate and support one another in their day-to-day tasks?
• What is the typical work schedule for this internship, and how flexible is it with school and other commitments?

ASSUMPTION: Asking thoughtful questions during the interview can help the candidate better understand the role, the team, and the company, and demonstrate their interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant skills and experiences for this internship
• Prepare for your interview by researching the company and the role, and practicing common interview questions
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.