Marketing Lead - Content, Brand & Product Marketing

📌 Core Information

🔹 Job Title: Marketing Lead - Content, Brand & Product Marketing

🔹 Company: Zamp

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: June 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a comprehensive marketing strategy
• Leading and managing all areas of marketing
• Collaborating closely with the founder to understand and translate company vision and values
• Driving brand awareness and customer engagement through social media marketing
• Analyzing and reporting on marketing performance to optimize strategies

ASSUMPTION: This role requires a versatile marketing professional with a strong background in content strategy, brand development, and social media marketing. The ideal candidate will be comfortable working in a fast-paced startup environment and contributing to various areas of marketing.

📋 Key Responsibilities

✅ Developing and executing a comprehensive marketing strategy that aligns with the company's goals and objectives, establishing a strong brand presence and enhancing market visibility across multiple markets (US, Singapore, Middle East, India).

✅ Leading and managing all areas of marketing, including Content marketing, brand marketing, social media marketing, partner and channel marketing, employee branding and messaging, product marketing, and customer communication.

✅ Working directly and very closely with the founder to understand the company's vision and values, and translate them into compelling brand messaging and marketing initiatives.

✅ Developing and implementing a social media marketing strategy to enhance the company's online presence, engage with the target audience, and drive brand awareness and customer engagement.

✅ Tracking, analyzing, and reporting on the performance of marketing initiatives, utilizing data-driven insights to optimize strategies and enhance overall marketing effectiveness.

ASSUMPTION: The role requires a proactive approach to marketing, with a strong focus on data-driven decision making and continuous optimization of marketing strategies.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

Experience: 4-8+ years of experience in marketing, with a strong understanding of content strategy, brand development, messaging, and social media marketing.

Required Skills:

• Versatility and adaptability, with the ability to contribute to various areas of marketing
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams
• A proactive attitude, a strong work ethic, and the ability to thrive in a fast-paced and dynamic startup environment
• Creative thinking and problem-solving skills, with a passion for innovation and an eagerness to contribute to the growth and success of the company

Preferred Skills:

• Experience in marketing for startups
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, experience in marketing for startups and fluency in multiple languages may be beneficial for this role, given the company's global presence and fast-paced environment.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 25,00,000 per annum (Estimated based on industry standards for a Marketing Lead role with 4-8 years of experience in the Bangalore area)

Benefits:

• Competitive salaries and stock options with substantial potential upside
• Collaborate with top talent
• Diverse and inclusive workspace
• Comprehensive medical insurance for employees, spouses, and children
• A culture celebrating every victory
• Continuous learning and skill development opportunities
• Enjoy good food, games, and a comfortable office environment

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST, with flexibility for remote work)

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Lead role with 4-8 years of experience in the Bangalore area. The company offers a comprehensive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 51-200 employees

Founded: 2022

Company Description:

• At Zamp, we’re building AI agents that empower people to move at the speed of thought. Our vision is a world where AI handles the routine, so humans can focus on strategy and innovation.
• We partner with Fortune 500s, leading global banks and companies to streamline complex Finance and Operations processes.
• Zamp is backed by Sequoia Capital and marquee industry leaders including Dara Khosrowshahi (CEO, Uber), Tony Xu (CEO, Doordash), Marcelo Claure (Vice Chairman, Shein).

Company Specialties:

• AI
• Finance
• Operations
• AI-agents

Company Website: http://www.zamp.ai

ASSUMPTION: Zamp is a fast-growing startup with a strong focus on AI and operational efficiency. The company's backing by prominent investors and industry leaders reflects its potential for significant growth and impact in the market.

📊 Role Analysis

Career Level: Mid-level to senior marketing role, with the potential for growth and leadership opportunities

Reporting Structure: This role reports directly to the founder and works closely with cross-functional teams to execute marketing strategies

Work Arrangement: On-site, with flexibility for remote work

Growth Opportunities:

• As the first marketing hire, this role offers significant growth potential as the company expands and the marketing team grows
• The role provides exposure to various aspects of marketing, allowing the incumbent to develop a well-rounded skill set
• Opportunities for career progression within the marketing function or into other areas of the business

ASSUMPTION: This role offers a unique opportunity for a marketing professional to shape the company's marketing strategy and make a significant impact on its growth and success. As the company grows, there will be opportunities for career progression and leadership roles within the marketing function or other areas of the business.

🌍 Location & Work Environment

Office Type: Modern, comfortable office environment with good food and games

Office Location(s): Bangalore, with potential for remote work

Geographic Context:

• Bangalore is a major tech hub and the capital of the Indian state of Karnataka
• The city offers a vibrant startup ecosystem, with numerous networking opportunities and events
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST), with flexibility for remote work

ASSUMPTION: The office environment at Zamp is designed to be comfortable and engaging, with a focus on collaboration and employee well-being. The location in Bangalore offers a vibrant tech ecosystem and numerous opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the founder and other team members
• Case study or project presentation
• Final round with the founder and other stakeholders

Key Assessment Areas:

• Marketing strategy and planning
• Brand development and messaging
• Social media marketing and customer engagement
• Data analysis and reporting
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role
• Prepare a portfolio or examples of your past marketing campaigns and initiatives
• Research the company and its mission to demonstrate your enthusiasm and alignment with its vision
• Follow up after your interview to express your appreciation and reiterate your interest in the role

ATS Keywords: Marketing strategy, brand development, social media marketing, product marketing, customer communication, data analysis, creative thinking, problem-solving, collaboration, communication skills, adaptability, proactive attitude, strong work ethic, innovation, employee branding

ASSUMPTION: The interview process at Zamp is designed to assess the candidate's marketing skills and strategic thinking, as well as their cultural fit and alignment with the company's values. Applicants should be prepared to demonstrate their experience and expertise in various areas of marketing and to present their ideas and insights on marketing strategies and initiatives.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used by Zamp may vary, but the role requires proficiency in marketing automation, social media management, data analysis, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Open communication
• Collaboration
• Empowerment
• Transparency
• Meritocracy
• Strong work ethic

Work Style:

• Fast-paced and dynamic startup environment
• Focus on innovation and continuous learning
• Data-driven decision making
• Collaborative and inclusive work culture

Self-Assessment Questions:

• Do you thrive in a fast-paced and dynamic startup environment?
• Are you comfortable working with data and using it to inform marketing strategies?
• Do you have a strong work ethic and a commitment to continuous learning and improvement?
• Are you a collaborative team player who values open communication and transparency?

ASSUMPTION: Zamp values a strong work ethic, open communication, collaboration, and a commitment to continuous learning and improvement. Applicants should be prepared to demonstrate their alignment with these values and their ability to thrive in a fast-paced and dynamic startup environment.

⚠️ Potential Challenges

• Managing multiple marketing channels and initiatives simultaneously
• Adapting to a fast-paced and evolving startup environment
• Balancing strategic planning with day-to-day execution
• Working with a diverse and global team, requiring cultural sensitivity and adaptability

ASSUMPTION: The role of Marketing Lead at Zamp presents both opportunities and challenges. Applicants should be prepared to manage multiple priorities and adapt to a fast-paced and evolving environment, while also demonstrating cultural sensitivity and adaptability in working with a diverse and global team.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a high degree of versatility and adaptability, as the first marketing hire in a fast-growing startup
• While the role may involve some aspects of traditional marketing, such as brand development and customer communication, it also requires a strong focus on data analysis and strategic planning
• Career progression in this role may involve moving into a leadership or management position within the marketing function or other areas of the business

ASSUMPTION: The role of Marketing Lead at Zamp is unique in its requirement for versatility and adaptability, as well as its focus on data analysis and strategic planning. Applicants should be prepared to wear multiple hats and adapt to a fast-paced and evolving environment, while also demonstrating strong leadership potential.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new product launch
• Creating and implementing a social media marketing campaign to drive brand awareness and customer engagement
• Analyzing marketing performance data to optimize strategies and enhance overall marketing effectiveness

ASSUMPTION: The specific projects undertaken by the Marketing Lead at Zamp may vary, but they are likely to involve strategic planning, data analysis, and execution of marketing campaigns and initiatives across multiple channels and markets.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for marketing and how this role fits into that strategy?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its marketing initiatives, and what key performance indicators (KPIs) will I be responsible for tracking and reporting on?
• What opportunities are there for career progression and leadership roles within the marketing function or other areas of the business?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the company's marketing strategy and vision, as well as the specific priorities and expectations for this role. They should also be prepared to demonstrate their alignment with the company's values and their ability to thrive in a fast-paced and dynamic startup environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your marketing experience and skills relevant to this role
• Prepare a portfolio or examples of your past marketing campaigns and initiatives
• Research the company and its mission to demonstrate your enthusiasm and alignment with its vision
• Follow up after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.