Marketing & Lead Generation Manager

📌 Core Information

🔹 Job Title: Marketing & Lead Generation Manager

🔹 Company: Bardi Heating, Cooling and Plumbing

🔹 Location: Norcross, Georgia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing campaigns across various channels to drive leads and enhance brand visibility
• Managing marketing budgets and tracking performance metrics
• Collaborating with multiple departments to support company initiatives
• Creating engaging content for social media, email, and advertising

ASSUMPTION: This role requires a well-rounded marketing professional with experience in both digital and traditional marketing channels, as well as strong analytical skills to track and optimize campaign performance.

📋 Key Responsibilities

✅ Developing and executing marketing campaigns across digital (social media, email, paid ads) and traditional (TV, radio, direct mail) channels

✅ Managing marketing budgets and vendor relationships

✅ Creating captivating content for social media, email, and advertising

✅ Monitoring key marketing metrics and adjusting strategies to drive continual improvement

✅ Collaborating with ownership and multiple departments to support company initiatives

ASSUMPTION: This role requires a high level of creativity and analytical thinking, as well as the ability to thrive in a fast-paced, changing environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in marketing and lead generation in home services

Required Skills:

• Proven experience in campaign creation across digital and traditional marketing channels
• Strong analytical skills and data-driven mindset
• Excellent copywriting and content creation skills
• Basic graphic design ability (Adobe Creative Suite or Canva)
• Proficiency with social media platforms, email marketing tools, website CMS, and analytics dashboards

Preferred Skills:

• Experience with CRM software
• Knowledge of SEO best practices
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, experience with CRM software and SEO best practices would be beneficial for this role, as would fluency in Spanish to better connect with the diverse customer base in the Atlanta area.

💰 Compensation & Benefits

Salary Range: $80,000 - $100,000 per year (Based on industry standards for marketing managers in the home services sector in the Atlanta area)

Benefits:

• Health, dental, and vision insurance
• Paid time off and holidays
• 401(k) with company match
• Company-paid Atlanta Braves season tickets for employee use

Working Hours: Full-time, Monday-Friday, with occasional weekend or evening work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing managers in the home services sector in the Atlanta area. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Bardi Heating, Cooling and Plumbing is a family-owned home services company, specializing in HVAC, plumbing, and electrical services. They have been serving the Atlanta area since 1989 and have grown to employ over 70 people.

Company Size: Bardi is a mid-sized company with 51-200 employees, providing a supportive, family-owned culture with room to grow.

Founded: 1989

Company Description:

• Bardi is committed to serving their customers and building a team that loves what they do.
• They offer competitive salaries, benefits, and growth opportunities.
• Their team culture is supportive and fun, with a strong emphasis on work-life balance.

Company Specialties:

• HVAC services
• Plumbing services
• Electrical services

Company Website: bardi.com

ASSUMPTION: Bardi Heating, Cooling and Plumbing is a well-established, family-owned company with a strong commitment to customer service and employee satisfaction. Their mid-sized structure allows for a supportive, collaborative work environment with opportunities for growth.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, ideal for someone with 3+ years of experience in marketing and lead generation in home services.

Reporting Structure: The Marketing & Lead Generation Manager will report directly to the ownership of Bardi Heating, Cooling and Plumbing.

Work Arrangement: This role is on-site, with occasional remote work possible for certain tasks.

Growth Opportunities:

• As Bardi continues to grow, there may be opportunities for the Marketing & Lead Generation Manager to take on additional responsibilities or move into a leadership role.
• The company offers tuition reimbursement, providing opportunities for professional development and growth.

ASSUMPTION: This role offers significant growth potential as Bardi continues to expand its services and customer base. The company's commitment to employee development and tuition reimbursement further enhances these growth opportunities.

🌍 Location & Work Environment

Office Type: Bardi Heating, Cooling and Plumbing has a single office location in Norcross, Georgia.

Office Location(s): 5924 Peachtree Corners E, Norcross, GA 30071

Geographic Context:

• Norcross is a suburb of Atlanta, located approximately 20 miles northeast of downtown.
• The area is known for its diverse population and strong sense of community.
• Norcross offers a mix of urban and suburban living, with easy access to both city amenities and natural spaces.

Work Schedule: The Marketing & Lead Generation Manager will work a standard full-time workweek, with occasional weekend or evening work as needed to support marketing campaigns and events.

ASSUMPTION: The Norcross office provides a convenient location for employees, with easy access to both urban and suburban amenities. The work schedule is flexible, with the ability to work remotely for certain tasks as needed.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen
• In-person interview with ownership
• Final interview with the team

Key Assessment Areas:

• Campaign development and execution skills
• Analytical skills and data-driven mindset
• Creativity and content creation abilities
• Collaboration and communication skills

Application Tips:

• Highlight your experience in marketing and lead generation in home services.
• Include specific examples of successful campaigns you've developed and executed.
• Demonstrate your analytical skills and data-driven mindset through your resume and cover letter.
• Showcase your creativity and content creation abilities through your portfolio or examples of your work.

ATS Keywords: Marketing, Lead Generation, Campaign Development, Social Media, Email Marketing, Content Creation, Graphic Design, Performance Tracking, Budget Management, Customer Engagement, Community Support, Collaboration, Analytical Skills, Copywriting, Creative Thinking, Home Services, HVAC, Plumbing, Electrical

ASSUMPTION: Bardi Heating, Cooling and Plumbing uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter will increase the likelihood of your application being reviewed by the hiring team.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Email marketing tools (Mailchimp, Constant Contact, etc.)
• Website CMS (WordPress, Squarespace, etc.)
• Analytics dashboards (Google Analytics, Adobe Analytics, etc.)
• Adobe Creative Suite or Canva

ASSUMPTION: The Marketing & Lead Generation Manager will be expected to have proficiency with the tools and technologies listed above, as well as any additional tools or software specific to Bardi Heating, Cooling and Plumbing's marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Teamwork
• Fun

Work Style:

• Collaborative
• Data-driven
• Creative
• Adaptable

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing campaigns in the home services sector?
• Are you comfortable working in a fast-paced, changing environment and collaborating with ownership and multiple departments?
• Do you have strong analytical skills and a data-driven mindset, with the ability to track and optimize campaign performance?
• Are you a creative thinker with excellent copywriting and content creation skills?

ASSUMPTION: Bardi Heating, Cooling and Plumbing values candidates who are a strong cultural fit, with a focus on customer service, integrity, teamwork, and fun. Candidates should be comfortable working in a collaborative, data-driven, creative, and adaptable environment.

⚠️ Potential Challenges

• Managing a diverse range of marketing channels and campaigns simultaneously
• Working in a fast-paced, changing environment and collaborating with ownership and multiple departments
• Balancing strategic planning with hands-on execution
• Meeting and exceeding performance metrics and ROI expectations

ASSUMPTION: The Marketing & Lead Generation Manager will face several challenges in this role, including managing a diverse range of marketing channels and campaigns, working in a fast-paced environment, balancing strategic planning with hands-on execution, and meeting performance metrics and ROI expectations.

📈 Similar Roles Comparison

• This role is unique to Bardi Heating, Cooling and Plumbing, as it combines marketing and lead generation responsibilities across both digital and traditional channels.
• While similar roles may exist in other home services companies, the specific focus on membership plan promotions and community support sets this role apart.
• Career progression in this role may include taking on additional responsibilities or moving into a leadership role as Bardi continues to grow.

ASSUMPTION: While similar roles may exist in other home services companies, the unique focus on membership plan promotions and community support, as well as the potential for career progression, sets this role apart from similar positions in the industry.

📝 Sample Projects

• Developing and executing a successful social media campaign to promote Bardi's membership plan
• Creating engaging content for email marketing campaigns to drive customer engagement and retention
• Managing and optimizing paid social media campaigns to drive leads and enhance brand visibility

ASSUMPTION: These sample projects are based on the specific responsibilities and requirements listed in the job description. Candidates should be prepared to discuss their experience with similar projects and how they would approach these tasks in the role of Marketing & Lead Generation Manager at Bardi Heating, Cooling and Plumbing.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role will collaborate with other departments?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Bardi support employee growth and development, both personally and professionally?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• What is the company culture like, and how does this role contribute to maintaining and enhancing that culture?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture at Bardi Heating, Cooling and Plumbing. Candidates should ask thoughtful, relevant questions to demonstrate their interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your experience in marketing and lead generation in home services, as well as any relevant campaign examples or achievements.
• Write a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity to join Bardi Heating, Cooling and Plumbing.
• Prepare examples of your work, such as marketing campaigns, content, or graphics, to showcase your skills and creativity.
• Follow up with the hiring team one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.