Marketing Manager (Acquisition & Retention Marketing)

📌 Core Information

🔹 Job Title: Marketing Manager (Acquisition & Retention Marketing)

🔹 Company: Wind River Environmental LLC

🔹 Location: Marlborough, Massachusetts, United States

🔹 Job Type: Hybrid (1 day in office per week)

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (1 day in office per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and driving acquisition and retention marketing strategies
• Analyzing and reporting on key performance indicators (KPIs) for both residential and commercial lines of business
• Managing digital and traditional marketing channels, including PPC, SEO, email, direct mail, SMS, and voicemail
• Optimizing user experience and conversions on the company website
• Collaborating with cross-functional teams to improve customer engagement and loyalty

ASSUMPTION: This role requires a strong background in digital performance marketing and a deep understanding of customer acquisition and retention strategies. The ideal candidate will have experience working with various marketing channels and tools, as well as a proven track record of driving profitable growth.

📋 Key Responsibilities

✅ Own weekly, monthly, and annual channel success tracking by evaluating key performance indicators (CAC, ROAS, LTV, etc.)

✅ Own all acquisition and customer engagement metrics and reporting for the company, including the board

✅ Manage PPC, programmatic display, direct mail, customer referral, and other test channels to ensure strong ROI and smooth customer journeys

✅ Develop, test, measure, optimize, and personalize messages and offers to increase customer engagement, loyalty, and win backs across the customer base

✅ Increase retention by utilizing relevant, targeted communications, effective life-cycle management, and other CRM tactics

✅ Optimize the user experience on the company website to increase conversions and help visitors achieve their goals

✅ Consistently A/B test to discern winning design and content

✅ Manage the monthly new customer acquisition budget and make recommendations to senior leadership for new growth opportunities

✅ Manage all external vendor/platform relationships, including monthly/annual billing and agreements

✅ Be an active participant in the annual marketing budget process

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously. The ideal candidate will be comfortable working in a fast-paced environment and have a strong attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, economics, data science, entrepreneurship, or related fields

Experience: A minimum of five years of successful digital performance marketing experience

Required Skills:

• Proven track record of managing B2C digital acquisition and retention campaigns through various channels
• Deep knowledge of pay-per-click with experience in creating, implementing, and optimizing PPC campaigns
• Knowledge of digital advertising technology and experience working with multi-touch attribution and managing performance campaigns
• Previous ownership of acquisition metrics and reporting
• Strong knowledge and experience with Google Analytics
• Prior experience with HubSpot is required. Experience with Podium and Poplar is helpful.
• Proficiency with MS Office and Google Workspace
• Ability to prioritize and complete projects in a timely manner
• Stellar verbal and written communication skills

Preferred Skills:

• Experience with a home service brand
• B2B experience
• Familiarity with SEO best practices

ASSUMPTION: The ideal candidate will have a strong background in digital marketing and a proven track record of driving profitable growth. They will also be comfortable working with various marketing tools and platforms.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the environmental services sector)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time (40 hours per week) with flexibility to work remotely most of the time

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level in the environmental services sector. The actual salary may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Wind River Environmental is a leading provider of septic, grease, and drain services, operating in the environmental services sector.

Company Size: Wind River Environmental has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Wind River Environmental was founded in 1999 and has since grown to become a trusted provider of environmental services in the United States.

Company Description:

• Wind River Environmental is committed to extending the life of septic systems while protecting the health of customers and the environment.
• The company offers a range of services, including septic pumping, inspections, installations, repairs, and maintenance programs, as well as commercial inside grease trap services and commercial outside grease pumping services.
• Wind River Environmental is dedicated to providing exceptional customer service and ensuring the health and safety of its customers and the environment.

Company Specialties:

• Septic Pumping Service
• Septic System Inspections
• Septic System Installations
• Drain Cleaning
• Septic System Repairs
• Septic System Rejuvenation
• Septic System Maintenance Program
• Commercial Inside Grease Trap Services
• Commercial Outside Grease Pumping Services

Company Website: http://www.wrenvironmental.com

ASSUMPTION: Wind River Environmental is a well-established company with a strong reputation in the environmental services industry. The company values customer service and environmental responsibility, making it an attractive place to work for candidates who share these values.

📊 Role Analysis

Career Level: This role is a mid-level marketing position, reporting directly to the Vice President of Marketing. The ideal candidate will have 5-10 years of experience in digital performance marketing and a proven track record of driving profitable growth.

Reporting Structure: The Marketing Manager will report directly to the Vice President of Marketing and collaborate with cross-functional teams, including the residential product team, to optimize the user experience on the company website and improve customer engagement and loyalty.

Work Arrangement: This is a hybrid role, requiring the candidate to work 1 day in the office per week, with flexibility to work remotely most of the time.

Growth Opportunities:

• As Wind River Environmental continues to grow, there may be opportunities for the Marketing Manager to take on additional responsibilities or advance to a senior-level position within the marketing department.
• The company offers a tuition reimbursement program, allowing employees to pursue professional development opportunities and advance their careers.
• The Marketing Manager will have the opportunity to work on a wide range of marketing campaigns and initiatives, providing exposure to various aspects of the business and the chance to learn and grow professionally.

ASSUMPTION: The Marketing Manager will have the opportunity to make a significant impact on the company's growth and success, making this a highly rewarding and challenging role for the right candidate.

🌍 Location & Work Environment

Office Type: Wind River Environmental's headquarters is located in Marlborough, Massachusetts, with a hybrid work arrangement requiring the candidate to work 1 day in the office per week.

Office Location(s): 46 Lizotte Drive, Marlborough, MA 01752, US

Geographic Context:

• Marlborough is a city located in Middlesex County, Massachusetts, approximately 20 miles west of Boston.
• The city offers a mix of urban and suburban living, with a population of approximately 38,000 residents.
• Marlborough is home to a diverse range of industries, including technology, healthcare, and manufacturing, providing ample opportunities for networking and professional growth.

Work Schedule: The Marketing Manager will work full-time (40 hours per week) with flexibility to work remotely most of the time. The work schedule will be determined in collaboration with the Vice President of Marketing and will be subject to change based on business needs.

ASSUMPTION: The hybrid work arrangement provides the Marketing Manager with the flexibility to balance their work and personal life, while still allowing for face-to-face collaboration and communication with the team.

💼 Interview & Application Insights

Typical Process:

• The application process will involve submitting a resume and cover letter through the company's applicant tracking system.
• Candidates who meet the qualifications for the role will be invited to participate in a phone or video screening with the hiring manager.
• Candidates who advance to the next round will be invited to participate in an in-depth interview with the hiring manager and other members of the marketing team.
• The final round of interviews may include a presentation or case study, allowing the candidate to demonstrate their skills and thought process.

Key Assessment Areas:

• Digital marketing expertise, with a focus on customer acquisition and retention strategies
• Analytical skills and the ability to interpret and report on key performance indicators
• Communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams
• Problem-solving skills and the ability to think critically and creatively

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with various marketing channels and tools, as well as your approach to customer acquisition and retention strategies.
• Demonstrate your understanding of the environmental services industry and Wind River Environmental's unique value proposition.

ATS Keywords: Digital Marketing, Customer Acquisition, Retention Marketing, PPC, SEO, Email Marketing, Data Analysis, HubSpot, Google Analytics, CRM, A/B Testing, Budget Management, Communication, Problem-Solving, Project Management, Creativity

ASSUMPTION: Wind River Environmental uses an applicant tracking system to manage the recruitment process. Applicants are encouraged to include relevant keywords in their resume and cover letter to improve their chances of being selected for an interview.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• Podium
• Poplar
• MS Office
• Google Workspace
• Various digital advertising platforms (e.g., Google Ads, Facebook Ads, etc.)

ASSUMPTION: The Marketing Manager will be expected to have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Environmentally responsible
• Innovative
• Collaborative
• Accountable

Work Style:

• Data-driven
• Results-oriented
• Adaptable
• Team-oriented
• Proactive

Self-Assessment Questions:

• Do you have a proven track record of driving profitable growth through digital performance marketing campaigns?
• Are you comfortable working with various marketing channels and tools to optimize customer acquisition and retention strategies?
• Do you thrive in a fast-paced, collaborative environment and enjoy working with cross-functional teams?
• Are you committed to customer service and environmental responsibility?

ASSUMPTION: Wind River Environmental values candidates who are a strong cultural fit and align with the company's values and work style. Applicants are encouraged to reflect on their personal values and work style preferences before applying for this role.

⚠️ Potential Challenges

• The Marketing Manager will be expected to manage multiple projects simultaneously and prioritize their workload effectively.
• The role may require occasional travel to attend industry events or conferences.
• The Marketing Manager will need to be comfortable working in a fast-paced, dynamic environment and adapt to changes in priorities and workload as needed.
• The role may require occasional work outside of regular business hours to meet project deadlines or attend industry events.

ASSUMPTION: The Marketing Manager will need to be highly organized, detail-oriented, and able to manage their time effectively to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Manager or Growth Marketing Manager, with a focus on customer acquisition and retention strategies.
• Unlike other marketing roles, this position requires a strong understanding of the environmental services industry and Wind River Environmental's unique value proposition.
• Career progression in this role may lead to a senior-level marketing position within the company or a similar role at another organization in the environmental services sector.

ASSUMPTION: Applicants are encouraged to research similar roles and compare the responsibilities, qualifications, and work environment to ensure this role is the right fit for their career goals and preferences.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage inactive customers and increase retention rates
• Optimizing the user experience on the company website to improve conversion rates and drive more organic traffic through SEO best practices
• Analyzing customer data to identify trends and insights, and using this information to inform marketing strategies and improve customer engagement

ASSUMPTION: The Marketing Manager will have the opportunity to work on a wide range of projects, providing exposure to various aspects of the business and the chance to learn and grow professionally.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Wind River Environmental support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Wind River Environmental measure the success of its marketing campaigns and initiatives?
• What are the biggest challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: Applicants are encouraged to ask thoughtful questions during the interview process to demonstrate their interest in the role and the company, as well as their understanding of the marketing department's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your digital performance marketing background and customer acquisition and retention strategies.
• Prepare for your interview by researching Wind River Environmental's unique value proposition and the environmental services industry, as well as brushing up on your knowledge of various marketing channels and tools.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.