Marketing Manager, Brand Partnerships

📌 Core Information

🔹 Job Title: Marketing Manager, Brand Partnerships

🔹 Company: Redfin

🔹 Location: Seattle, WA

🔹 Job Type: Full-Time, Hybrid (2 days in-office)

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 3-5+ years

🔹 Remote Status: Hybrid (Seattle, WA HQ required every Tuesday and Wednesday)

🚀 Job Overview

Key aspects of this role include:

• Driving Redfin's brand presence through strategic partnerships and integrations
• Negotiating deals and overseeing technical integrations with partners
• Managing relationships with partners to continuously elevate Redfin's brand
• Collaborating with cross-functional teams to align efforts with overall brand and business strategy
• Tracking and reporting on partnership performance to scale growth

ASSUMPTION: This role requires a balance of business development, marketing, and project management skills. Successful candidates will have experience in tech, real estate, media, or data-focused environments and a proven track record of growing brand awareness through digital partnerships.

📋 Key Responsibilities

✅ Identify and pursue partnership opportunities that increase Redfin’s online visibility through data and product integrations, content distribution, and other strategic collaborations.

✅ Manage and coordinate technical integrations with partners, including Redfin’s APIs and other digital assets, ensuring a smooth and scalable process.

✅ Shape and negotiate terms with potential partners that support both growth and brand goals, including possible revenue sharing, promotional collaboration, content distribution, and digital integrations.

✅ Serve as the primary point of contact for a network of partners, building collaborative and value-driven relationships that continuously elevate Redfin’s brand.

✅ Work closely with internal teams, including Product, Engineering, Marketing, Legal, and PR, to align efforts with overall brand and business strategy.

✅ Monitor and report on the impact of partnerships on Redfin’s online presence while making recommendations on how to further scale growth.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills to coordinate efforts across various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3-5+ years of experience in business development, partnerships, marketing, or a similar role within tech, real estate, media, or data-focused environments

Required Skills:

• Proven ability to grow brand awareness through digital partnerships, data sharing, or content collaborations
• Experience coordinating API or other digital asset integrations
• Strong communication and deal-closing skills with an eye for win-win opportunities that elevate online brand visibility
• Experience in SEO, digital PR, and content syndication as part of brand-building strategies
• Highly organized, with experience managing multiple projects, stakeholders, and timelines
• Analytical mindset with the ability to measure impact and partnership performance

Preferred Skills:

• Experience working with real estate or tech companies
• Fluency in Spanish or other languages

ASSUMPTION: While not explicitly stated, experience in the real estate or tech industries is likely beneficial for understanding the specific nuances of this role and the company's offerings.

💰 Compensation & Benefits

Salary Range: $80,500.00 - 120,500.00 USD per year. Actual base pay will depend on varying circumstances, including the position, location, individual qualifications, market finances, and other operational business needs. Compensation may also include bonuses and equity.

Benefits:

• Competitive compensation packages with a salary, bonuses, and restricted stock grants
• Generous benefits, including vacation time, medical, dental, and vision insurance, and fully paid family leave
• A high-growth company, providing opportunities for continued professional development and growth
• To be part of an amazing team of Content Marketers with a track record of driving results

Working Hours: Full-time, 40 hours per week. This role requires working from Redfin's headquarters in Seattle, WA every Tuesday and Wednesday, and remotely all other days.

ASSUMPTION: The salary range provided is based on industry standards for marketing managers with 3-5 years of experience in the real estate or tech industries. The benefits listed are typical for a company of Redfin's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate. Redfin is a technology-powered real estate company that helps people find a place to live with brokerage, rentals, lending, title insurance, and renovations services. They operate in over 100 markets across the U.S. and Canada and employ over 4,000 people.

Company Size: 1,001-5,000 employees. As a mid-sized company, Redfin offers a balance between the growth opportunities of a startup and the stability of an established enterprise.

Founded: 2006. Redfin was founded with the mission to make real estate better for people from all walks of life.

Company Description:

• Redfin is a technology-powered real estate company that helps people find a place to live with brokerage, rentals, lending, title insurance, and renovations services.
• Their customer-centric approach and use of technology enable them to save customers more than $1.6 billion in commissions since launching in 2006.
• Redfin serves more than 100 markets across the U.S. and Canada and employs over 4,000 people.

Company Specialties:

• National Brokerage
• Real Estate
• Listing Homes
• Buying Homes
• iBuyer
• Mortgage

Company Website: redfin.com

ASSUMPTION: Redfin's focus on technology and customer-centric approach sets it apart in the real estate industry. This role will play a crucial part in driving the company's brand presence and online visibility.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for experienced marketing professionals looking to grow their career in brand partnerships and digital marketing.

Reporting Structure: This role reports directly to the Senior Manager of Brand Partnerships and collaborates with various internal teams, including Product, Engineering, Marketing, Legal, and PR.

Work Arrangement: Hybrid. This role requires employees to work from Redfin's headquarters location in Seattle, WA every Tuesday and Wednesday, and remotely all other days.

Growth Opportunities:

• As Redfin continues to grow, there may be opportunities for this role to expand its scope or take on additional responsibilities.
• Redfin's fast-paced environment offers ample opportunities for professional development and career growth.
• This role may lead to management or leadership positions within the brand partnerships team or broader marketing organization.

ASSUMPTION: Given Redfin's growth and focus on technology, this role offers significant opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: Hybrid. This role requires employees to work from Redfin's headquarters location in Seattle, WA every Tuesday and Wednesday, and remotely all other days.

Office Location(s): 1099 Stewart St, Suite 600, Seattle, WA 98101, US

Geographic Context:

• Seattle, WA is a vibrant, tech-centric city with a thriving real estate market.
• The Redfin headquarters is located in the South Lake Union neighborhood, close to various amenities and public transportation options.
• Seattle offers a mix of urban and outdoor living, with easy access to mountains, lakes, and parks.

Work Schedule: Full-time, 40 hours per week. This role requires working from Redfin's headquarters in Seattle, WA every Tuesday and Wednesday, and remotely all other days.

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager to discuss the role and assess cultural fit
• In-depth interview with the Senior Manager of Brand Partnerships and other team members to evaluate skills and experience
• Final interview with the Director of Marketing to discuss career growth and alignment with company goals

Key Assessment Areas:

• Experience with digital partnerships and brand-building strategies
• Communication and negotiation skills
• Project management and organizational skills
• Alignment with Redfin's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your experience with digital partnerships, brand-building strategies, and project management
• Be prepared to discuss specific examples of successful partnerships and their impact on brand visibility
• Research Redfin's company values and be ready to discuss how your personal values align with theirs

ATS Keywords: Digital Partnerships, Brand Building, SEO, API Integration, Project Management, Marketing Strategy, Cross-Functional Collaboration

ASSUMPTION: Redfin's interview process is designed to assess both skills and cultural fit, ensuring that candidates are well-prepared for the role and aligned with the company's values.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• CRM software (e.g., Salesforce, HubSpot)
• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• API documentation and testing tools (e.g., Postman, Swagger)

ASSUMPTION: While not explicitly stated, familiarity with project management tools, CRM software, SEO tools, and API documentation tools is likely beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Data-Driven
• Inclusive
• Integrity
• One Team

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Results-oriented and action-taking
• Adaptable and open to feedback

Self-Assessment Questions:

• How have you demonstrated a customer-obsessed approach in your previous roles?
• Can you provide an example of a time when you used data to inform a marketing strategy or partnership decision?
• How do you approach working with diverse teams and stakeholders to achieve common goals?

ASSUMPTION: Redfin places a strong emphasis on cultural fit and values-driven decision-making. Candidates who demonstrate a strong alignment with the company's values and work style are likely to be more successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may require strong organizational and time management skills
• Navigating the complexities of API integrations and technical partnerships may present unique challenges
• Working in a hybrid environment may require additional flexibility and adaptability
• Seattle's competitive real estate market and tech-centric industry may present unique opportunities and challenges

ASSUMPTION: While Redfin offers a dynamic and fast-paced work environment, candidates should be prepared to manage multiple projects and stakeholders, navigate technical complexities, and adapt to a hybrid work arrangement.

📈 Similar Roles Comparison

• Compared to other brand partnership roles, this position places a stronger emphasis on technical integrations and API coordination
• In the real estate industry, Redfin's focus on technology and data-driven decision-making sets it apart from more traditional brokerages
• Career progression in this role may lead to management or leadership positions within the brand partnerships team or broader marketing organization

ASSUMPTION: Candidates should consider the unique aspects of this role, such as the emphasis on technical integrations and Redfin's data-driven approach, when comparing it to similar positions in the industry.

📝 Sample Projects

• Negotiating and implementing a data-sharing partnership with a popular real estate listing site to increase Redfin's online visibility
• Coordinating an API integration with a high-traffic content platform to syndicate Redfin's listings and drive targeted traffic to the Redfin website
• Managing a content collaboration with a prominent real estate blog to elevate Redfin's brand and thought leadership in the industry

ASSUMPTION: These sample projects illustrate the types of initiatives this role may be responsible for, focusing on digital partnerships, data sharing, and content collaborations to enhance Redfin's online presence.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the brand partnerships team and broader marketing organization?
• How does Redfin approach cross-functional collaboration, and what tools do you use to facilitate this process?
• What are the most significant challenges facing the brand partnerships team in the next 6-12 months, and how can this role contribute to addressing them?
• How does Redfin support the professional development and career growth of its employees, particularly within the marketing organization?
• What are the key performance indicators (KPIs) used to measure the success of brand partnerships, and how are they tracked and reported?

ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and career growth opportunities, as well as Redfin's approach to performance measurement and reporting.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with digital partnerships, brand-building strategies, and project management
• Prepare examples of successful partnerships and their impact on brand visibility for the interview
• Research Redfin's company values and be ready to discuss how your personal values align with theirs
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.