📌 Core Information
🔹 Job Title: Marketing Manager, Brand Partnerships
🔹 Company: Coinbase
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Remote-first with required in-person participation throughout the year)
🚀 Job Overview
Key aspects of this role include:
- Driving end-to-end brand partnership marketing campaigns and breakthrough consumer experiences across paid, owned, and earned channels.
- Developing and driving brand partnership strategy, execution, and management, including creative briefs, creative process with internal creative studio, GTM planning and execution, reporting, and optimizations.
- Driving integrated cross-functional collaboration and stakeholder alignment for successful campaign execution and optimization.
- Seeking out new ways to drive Coinbase's brand strategy throughout strategic partnerships and make an outsized impact in culture.
- Partnering closely with the Partnerships team to maximize existing and new deals for the brand.
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and cross-functional collaboration to drive successful brand partnership marketing campaigns.
📋 Key Responsibilities
✅ Drive end-to-end brand partnership marketing campaigns and create breakthrough consumer experiences across various channels.
✅ Develop and manage brand partnership strategies, ensuring alignment and successful execution across teams.
✅ Collaborate cross-functionally with Product, Growth, Creative Studio, Media Agencies, and other stakeholders to ensure successful campaign execution and optimization.
✅ Seek out new opportunities to drive Coinbase's brand strategy and make an impact in culture through strategic partnerships.
✅ Partner with the Partnerships team to maximize existing and new deals for the brand.
ASSUMPTION: This role requires a strong understanding of the value of partnerships in driving top-of-funnel brand awareness and engagement, as well as the ability to motivate, inspire, and align cross-functional partners.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years of experience in roles of increasing responsibility at a global consumer brand, either at an agency or internally
Required Skills:
- Proven track record of successful brand partnership activations and an aptitude for bringing fresh, creative ideas to the table.
- Excellent verbal and written communication skills for seamless connections with team members and partners at all levels of an organization.
- Comfort working in a high-growth, continuously evolving environment.
- Strong interest in sports, gaming, culture, and entertainment.
- Willingness to travel and ability to work independently and autonomously.
- Proven track record in managing complex, high-scale projects, including the ability to manage timelines, budgets, and stakeholders.
Preferred Skills:
- Experience working with cryptocurrency or blockchain technology.
- Fluency in multiple languages.
ASSUMPTION: While not explicitly stated, a strong understanding of the cryptocurrency and blockchain industry would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $170,765 - $200,900 USD per year
Benefits:
- Medical, Dental, Vision, and 401(k)
- Target Bonus and Target Equity
Working Hours: Full-time (40 hours per week) with a flexible work arrangement (remote-first with required in-person participation throughout the year)
ASSUMPTION: The salary range provided is based on Coinbase's pay transparency notice and is inclusive of target bonus and target equity.
📌 Applicant Insights
🔍 Company Context
Industry: Coinbase is a leading global cryptocurrency exchange and wallet service, operating in the Financial Services industry.
Company Size: Coinbase is a mid-sized company with 1,001-5,000 employees, offering a dynamic and fast-paced work environment.
Founded: Coinbase was founded in June 2012 and is headquartered in San Francisco, California, with a remote-first work arrangement.
Company Description:
- Coinbase is a digital currency wallet and platform that enables merchants and consumers to transact with new digital currencies like bitcoin, ethereum, and litecoin.
- The company's mission is to bring more innovation, efficiency, and equality of opportunity to the world by building an open financial system.
- Coinbase aims to make digital currency accessible and approachable for everyone, with a focus on being the most trusted company in its domain and creating user-focused products that are easier and more intuitive to use.
Company Specialties:
- Digital Currency
- Software
- Payment Processing
- Bitcoin
- Technology
- API
- Cryptography
- Bitcoin Exchange
- Digital Currency Exchange
- Virtual Currency
- FinTech
- Ethereum
- Ether
- and Blockchain
Company Website: https://www.coinbase.com
ASSUMPTION: Coinbase is a well-established and rapidly growing company in the cryptocurrency and blockchain industry, offering a unique opportunity for candidates to work on cutting-edge technology and contribute to the evolution of the global financial system.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, creativity, and cross-functional collaboration.
Reporting Structure: The Marketing Manager, Brand Partnerships, will report directly to the Head of Integrated Marketing or a similar role within the organization.
Work Arrangement: This role is remote-first, with required in-person participation throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment.
Growth Opportunities:
- Coinbase's rapid growth and expansion into new markets offer ample opportunities for career advancement and professional development.
- The successful candidate will have the opportunity to build and lead a team of brand partnership marketing specialists as the company continues to grow.
- Coinbase's commitment to fostering a culture of continuous learning and development provides employees with access to various training and development resources.
ASSUMPTION: The successful candidate will have the opportunity to grow with the company and make a significant impact on Coinbase's brand and marketing efforts.
🌍 Location & Work Environment
Office Type: Coinbase has a remote-first work arrangement, with no physical office locations. However, the company requires in-person participation throughout the year for team and company-wide offsites.
Office Location(s): N/A (remote-first work arrangement)
Geographic Context:
- Coinbase is headquartered in San Francisco, California, but operates globally with a remote-first work arrangement.
- The successful candidate should be comfortable working remotely and be willing to travel as needed for team and company-wide offsites.
Work Schedule: Full-time (40 hours per week) with a flexible work arrangement (remote-first with required in-person participation throughout the year)
ASSUMPTION: The remote-first work arrangement offers candidates the flexibility to work from anywhere, with the understanding that in-person participation is required throughout the year.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter or hiring manager
- In-depth phone or video interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and reference check (if applicable)
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation in brand partnership marketing
- Cross-functional collaboration and stakeholder management skills
- Cultural fit and alignment with Coinbase's mission and values
- Industry-specific knowledge and understanding of cryptocurrency and blockchain technology
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the cryptocurrency and blockchain industry and Coinbase's mission and values.
- Showcase your creativity and strategic thinking in your responses to interview questions.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, cross-functional collaboration, and cultural fit.
ATS Keywords: Brand Partnerships, Marketing Strategy, Creative Execution, Cross-Functional Collaboration, Consumer Engagement, Project Management, Communication Skills, Cultural Relevance, Trend Analysis, High-Scale Projects, Sports Interest, Gaming Interest, Entertainment Interest
ASSUMPTION: Coinbase uses an Applicant Tracking System (ATS) to manage and organize job applications, and strategic placement of ATS-optimized keywords in your resume and cover letter can increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Jira, Trello)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, HubSpot)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The successful candidate should be comfortable using various project management, marketing automation, design, and collaboration tools to manage brand partnership marketing campaigns and work effectively with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Take extreme ownership
- Bias towards action
- Embrace continuous learning
- Be inclusive and global
- Focus on positive global impact
Work Style:
- Coinbase values a dynamic, fast-paced, and innovative work environment.
- The company encourages employees to take initiative, be proactive, and make data-driven decisions.
- Coinbase fosters a culture of continuous learning and growth, with a strong emphasis on collaboration and teamwork.
Self-Assessment Questions:
- How do you align with Coinbase's mission to bring more innovation, efficiency, and equality of opportunity to the world through digital currency?
- How do you approach working in a remote-first, fast-paced, and continuously evolving environment?
- How do you ensure that your work style and approach to collaboration fit with Coinbase's cultural values and work style?
ASSUMPTION: Candidates should carefully consider their alignment with Coinbase's mission, values, and work style to ensure a strong cultural fit and successful integration into the team.
⚠️ Potential Challenges
- The fast-paced and continuously evolving nature of the role may present challenges in managing multiple projects and priorities.
- The remote-first work arrangement may require strong self-motivation and time management skills to maintain productivity and focus.
- The successful candidate may face challenges in building and maintaining strong relationships with cross-functional partners and stakeholders, both internally and externally.
- The cryptocurrency and blockchain industry is subject to rapid change and uncertainty, which may present challenges in developing and executing long-term brand partnership strategies.
ASSUMPTION: The successful candidate should be comfortable working in a dynamic and fast-paced environment, with the ability to adapt to change and manage multiple priorities effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on driving brand partnership marketing campaigns and breakthrough consumer experiences for a leading global cryptocurrency exchange and wallet service.
- Unlike traditional brand partnership roles, this position requires a strong understanding of the cryptocurrency and blockchain industry and the ability to drive brand awareness and engagement in a rapidly evolving market.
- Career paths for this role may include advancing to a leadership position within Coinbase's marketing organization or transitioning to a similar role at another leading cryptocurrency or blockchain company.
ASSUMPTION: The unique nature of this role and the specific requirements of the cryptocurrency and blockchain industry make it distinct from similar brand partnership marketing roles in other industries.
📝 Sample Projects
- Developing and executing a breakthrough brand partnership campaign with a major sports league or team to drive Coinbase's brand awareness and user acquisition.
- Collaborating with a gaming company to create a co-branded in-game experience that promotes Coinbase's services and engages a new audience of gamers.
- Partnering with a cultural institution or event to create a Coinbase-branded experience that celebrates the intersection of art, technology, and cryptocurrency.
ASSUMPTION: The successful candidate will have the opportunity to work on innovative and impactful brand partnership marketing projects that drive Coinbase's brand strategy and make a lasting impact on the cryptocurrency and blockchain industry.
❓ Key Questions to Ask During Interview
- How does this role fit into Coinbase's overall marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics for this role, and how does it collaborate with other departments within Coinbase?
- How does Coinbase support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the brand partnership marketing team in the current market landscape, and how can this role address them?
- How does Coinbase measure the success of its brand partnership marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving Coinbase's brand partnership marketing efforts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on brand partnership marketing, strategic thinking, and cross-functional collaboration.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, cross-functional collaboration, and cultural fit.
- Research the cryptocurrency and blockchain industry and Coinbase's mission and values to demonstrate your understanding and enthusiasm for the role.
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications for the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
