Marketing Manager – Building Sets Global Brand Team - Contract until June 2026

📌 Core Information

🔹 Job Title: Marketing Manager – Building Sets Global Brand Team - Contract until June 2026

🔹 Company: Mattel

🔹 Location: Montréal, Quebec, Canada

🔹 Job Type: Full-time, Contract

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading global brand marketing for building sets portfolio
• Managing day-to-day line development and brand financial targets
• Collaborating with cross-functional teams and global subsidiaries
• Executing global brand-building activities and developing marketing tools
• Building and managing marketing talent

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects effectively.

📋 Key Responsibilities

✅ Manage day-to-day line development for brand segments with cross-functional team to achieve goals and manage key milestones while meeting margin and line rationalization targets

✅ Manage brand(s) to financial targets

✅ Utilize key competitive and consumer data as well as key stakeholder input to develop long-term planning outlines for brand

✅ Collaborate with key subsidiaries to incorporate global market needs and feedback through consistent two-way communication to ensure effective flow of information

✅ Execute global brand-building activities and develop global marketing tools, with internal and external groups

✅ Communicate brand and marketing strategies with stakeholders and cross-functional team

✅ Strategy and briefing of product marketing assets (Demand creation assets, deluxe assets for e-commerce, etc.)

✅ Develop and manage brand forecasts

✅ Build cross-functional relationships; manage and develop marketing talent

✅ Ensure consistency across the brand

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and leadership skills.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, business, or related field

Experience: Minimum 6 years of experience in consumer or brand/product marketing, with prior product development experience

Required Skills:

• Demonstrated strategic planning skills
• Thorough understanding of research methodologies
• Ability to differentiate and create compelling positioning statements
• Proven analytical and conceptual skills
• Strong presentation skills
• Excellent written/verbal, time management, and quantitative/analytical skills

Preferred Skills:

• Prior leadership experience in marketing/brand management
• Entrepreneurial mindset and self-starter
• Ability to drive change and results through influential leadership skills
• Strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives
• Proven ability to effectively manage multiple projects in a dynamic environment
• Positive attitude, sees challenges as opportunities, and translates them into actionable items
• Demonstrated growth mindset by staying curious and continuously learning, embracing challenges, and improving oneself

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on brand management and product development. Prior leadership experience is preferred but not required.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - 120,000 per year (Estimated based on industry standards for a Marketing Manager with 5-10 years of experience in the Montreal area)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Mattel products
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for meetings and project deadlines

ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with 5-10 years of experience in the Montreal area. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Mattel is a leading global toy and family entertainment company, operating in the manufacturing industry

Company Size: Mattel has 10,001+ employees, providing a large and diverse work environment

Founded: Mattel was founded in 1945, with a rich history in the toy industry

Company Description:

• Mattel is a leading global toy and family entertainment company
• Owns one of the most iconic brand portfolios in the world, including Barbie, Hot Wheels, Fisher-Price, and MEGA BLOKS
• Engages consumers through toys, content, consumer products, digital, and live experiences

Company Specialties:

• Toys and Entertainment

Company Website: https://about.mattel.com/

ASSUMPTION: Mattel's large size and diverse product portfolio provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage

Reporting Structure: The Marketing Manager reports directly to the Senior Director of Global Brand Marketing for Building Sets

Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or specific projects

Growth Opportunities:

• Potential advancement to Senior Manager or Director level within the marketing department
• Opportunities to work on diverse brands and product lines within the building sets portfolio
• Chance to gain experience in global brand management and cross-functional team leadership

ASSUMPTION: This role offers strong growth potential within Mattel's marketing department, given the company's large size and diverse product portfolio.

🌍 Location & Work Environment

Office Type: Mattel's Montreal office is a modern, collaborative workspace with open-concept areas and dedicated meeting rooms

Office Location(s): 6767 Chemin de la Côte-de-Liesse, Montréal, Quebec, Canada

Geographic Context:

• Montréal is a multicultural city with a vibrant arts and entertainment scene
• The office is located in the Saint-Laurent borough, with easy access to public transportation and nearby amenities
• The city experiences four distinct seasons, with cold winters and warm summers

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 5:00 PM. Flexible hours may be required to accommodate meetings and project deadlines

ASSUMPTION: Mattel's Montreal office provides a modern and collaborative work environment, with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the Senior Director of Global Brand Marketing for Building Sets

Key Assessment Areas:

• Strategic thinking and planning skills
• Leadership and team management abilities
• Presentation and communication skills
• Analytical and problem-solving skills
• Cultural fit and alignment with Mattel's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and brand management experience, as well as any experience with building sets or construction toys
• Prepare examples of your strategic planning, leadership, and presentation skills for the interview
• Research Mattel's brand portfolio and understand the unique aspects of the MEGA BLOKS brand

ATS Keywords: Marketing Manager, Brand Management, Product Development, Strategic Planning, Consumer Research, Marketing Strategy, Cross-functional Teams, Global Brand Marketing, Building Sets, MEGA BLOKS

ASSUMPTION: Mattel's interview process focuses on assessing the candidate's strategic thinking, leadership, and communication skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs, Sheets, Slides)
• Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Workspace, as well as experience with marketing automation and CRM platforms. Familiarity with project management and data visualization tools is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Creativity is our superpower
• We treat play as if the future depends on it
• We represent the world as our consumers see and imagine it

Work Style:

• Collaborative and cross-functional team environment
• Fast-paced and dynamic work environment
• Focus on innovation and continuous improvement

Self-Assessment Questions:

• How do you embody Mattel's values in your work?
• Describe a time when you had to manage a diverse team with differing opinions. How did you find common ground and drive results?
• How do you stay curious and continuously learn in your role?

ASSUMPTION: Mattel values candidates who embody their core values, have strong collaboration skills, and can thrive in a fast-paced, innovative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing global brand management with local market needs and feedback
• Collaborating effectively with cross-functional teams and global subsidiaries
• Adapting to a dynamic work environment and changing priorities

ASSUMPTION: This role presents challenges related to project management, global brand management, cross-functional collaboration, and adaptability to a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the global brand management of building sets, specifically the MEGA BLOKS brand
• Compared to other marketing manager roles, this position requires a strong understanding of construction toys and the unique aspects of the building sets category
• Career progression in this role could lead to senior marketing management positions within Mattel's global brand marketing organization

ASSUMPTION: This role is unique in its focus on the global brand management of building sets, requiring specific knowledge of the construction toys category and Mattel's brand portfolio.

📝 Sample Projects

• Developing a global marketing strategy for the MEGA BLOKS brand, including new product launches, pricing, and packaging
• Collaborating with global subsidiaries to incorporate local market needs and feedback into brand planning and marketing materials
• Managing the brand forecast and ensuring consistent financial performance across the building sets portfolio

ASSUMPTION: These sample projects reflect the key responsibilities and required skills for the Marketing Manager – Building Sets Global Brand Team role at Mattel.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing managers within Mattel's global brand marketing organization?
• What opportunities are there for professional development and growth within this role and within Mattel?
• How does Mattel support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These interview questions focus on understanding the role's priorities, collaboration, growth opportunities, work-life balance, and Mattel's approach to diversity, equity, and inclusion.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and brand management experience, as well as any experience with building sets or construction toys
• Prepare examples of your strategic planning, leadership, and presentation skills for the interview
• Research Mattel's brand portfolio and understand the unique aspects of the MEGA BLOKS brand
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.