📌 Core Information
🔹 Job Title: Marketing Manager - CRM, eComm & Performance
🔹 Company: Bandit Running
🔹 Location: Brooklyn, New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing CRM strategies to optimize customer retention and engagement
- Managing and scaling paid media campaigns across key platforms to drive acquisition and ROI
- Leveraging data-driven insights to grow fan and follower audiences and drive upper-funnel lead generation
- Collaborating cross-functionally with creative, product, and merchandising teams for cohesive campaign execution
- Staying ahead of trends in CRM, paid media, SEO, and affiliate marketing to bring innovative ideas to the team
ASSUMPTION: This role requires a strong balance of strategic thinking, data analysis, and project management skills to succeed in a fast-paced, growing environment.
📋 Key Responsibilities
✅ Dynamically develop and execute CRM strategies to optimize customer retention, engagement, and lifetime value across email, SMS, and apps
✅ Partner with agencies to manage, scale, and optimize paid media campaigns across key platforms to drive acquisition and ROI
✅ Leverage data-driven insights to develop strategies and tactics that drive upper-funnel lead generation and grow fan and follower audiences
✅ Implement targeted initiatives to fuel membership acquisition and retention, focusing on long-term growth
✅ Analyze and report on campaign performance, leveraging data-driven insights to optimize strategy and spend
✅ Collaborate cross-functionally with creative, product, and merchandising teams to ensure cohesive, breakthrough messaging and campaign execution
✅ Manage audience segmentation and personalization strategies to improve campaign relevance and performance
✅ Optimize the customer journey, identifying opportunities to improve funnel efficiency across owned and paid channels
✅ Own the marketing calendar for CRM and performance initiatives, ensuring timely execution of campaigns
✅ Stay ahead of trends in CRM, paid media, SEO, and affiliate marketing to bring innovative ideas to the team
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to ensure alignment with other teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-4 years of experience in CRM and paid marketing
Required Skills:
- Proven experience managing agencies to support and execute paid media and CRM marketing initiatives effectively
- Strong analytical skills with a data-driven approach to interpreting metrics and turning insights into actionable strategies
- Proven ability to manage budgets, ensuring effective allocation of spend across channels to maximize impact
- Proficiency in Google Business Suite, Klaviyo, GA4, Meta, Shopify, and Figma
Preferred Skills:
- Experience with running campaigns for a DTC brand
- Familiarity with the running community and industry trends
ASSUMPTION: Candidates with experience in the DTC space and a passion for running may have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 USD per year, plus equity compensation
Benefits:
- 401k match
- Top tier medical insurance/benefits
- Rocket-ship level momentum with a career-defining opportunity at-hand
Working Hours: Full-time, typically Monday-Friday, with flexibility for meetings and project deadlines
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York area and the company's size. The benefits package is competitive and designed to attract top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion, specifically focused on technical performance apparel and gear for runners
Company Size: Small (11-50 employees), which means a more intimate work environment with opportunities for growth and impact
Founded: 2020, with a mission to "Evolve Running" by creating innovative, high-quality apparel and gear for goal-driven runners
Company Description:
- Community-centered running apparel brand
- Fastest-growing brand in the sport, committed to challenging conventional brand-building norms
- Focused on high-quality, innovative products and experiences for the global running community
Company Specialties:
- Technical performance apparel and gear
- Experiential marketing and community engagement
- Data-driven marketing strategies
Company Website: banditrunning.com
ASSUMPTION: Bandit Running is a dynamic, growing company with a strong focus on innovation, community engagement, and data-driven decision-making.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement as the company expands
Reporting Structure: Reports directly to the VP of Marketing, with cross-functional collaboration with creative, product, and merchandising teams
Work Arrangement: On-site, based in Greenpoint, Brooklyn, with flexibility for remote work as needed
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to learn and develop skills in a fast-paced, growing environment
- Chance to make a significant impact on the company's marketing strategy and growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: On-site, with a focus on collaboration and in-person teamwork
Office Location(s): Greenpoint, Brooklyn, New York
Geographic Context:
- Brooklyn, New York, with a vibrant and diverse community
- Access to numerous running trails and fitness resources
- Close proximity to public transportation and other amenities
Work Schedule: Full-time, with a flexible work arrangement that allows for remote work as needed
ASSUMPTION: The on-site work environment at Bandit Running fosters collaboration and creativity, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the VP of Marketing to discuss the role, responsibilities, and expectations
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with key stakeholders to assess fit and make a hiring decision
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your passion for the running community and understanding of the industry
- Prepare a case study or project presentation that showcases your ability to develop and execute strategic marketing campaigns
ATS Keywords: CRM, Paid Media, SEO, Affiliate Marketing, Data Analysis, Project Management, Marketing Calendar, Customer Journey Optimization, Brand Storytelling, Running Community Engagement
ASSUMPTION: The interview process at Bandit Running is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on finding the best fit for the company's growing team.
🛠️ Tools & Technologies
- Google Business Suite
- Klaviyo
- GA4
- Meta (formerly Facebook) Ads Manager
- Shopify
- Figma
ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are used daily to manage and optimize marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Trust: Foster an environment of open communication and collaboration
- Empathy: Understand and support the needs of our customers and team members
- Excellence: Strive for the highest standards in all aspects of our work
Work Style:
- Proactive and self-motivated, with a strong sense of ownership and responsibility
- Collaborative and team-oriented, with a focus on open communication and mutual support
- Adaptable and flexible, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you passionate about the running community and eager to engage with it?
- Do you have a strong sense of ownership and responsibility, with a proactive approach to problem-solving?
ASSUMPTION: Candidates who align with Bandit Running's core values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Staying up-to-date with industry trends and best practices in a rapidly evolving field
- Collaborating effectively with cross-functional teams to ensure cohesive campaign execution
- Adapting to changes in strategy and priorities as the company grows and evolves
ASSUMPTION: These challenges are inherent in a fast-growing, dynamic company and can be overcome by a proactive, adaptable, and collaborative approach.
📈 Similar Roles Comparison
- Unlike traditional retail marketing roles, this position focuses heavily on data-driven strategies and digital marketing channels
- Bandit Running's focus on the running community and technical performance apparel sets it apart from other DTC brands
- This role offers significant growth potential and the opportunity to make a meaningful impact on the company's success
ASSUMPTION: Candidates should be prepared to discuss how their experience and skills align with the unique aspects of this role and the company's mission.
📝 Sample Projects
- Developing and executing a targeted email campaign to improve customer retention and lifetime value
- Managing and optimizing a paid media campaign to drive acquisition and ROI, with a focus on cost-per-acquisition and return on ad spend
- Analyzing customer data to identify trends and opportunities for segmentation and personalization, with a focus on improving campaign relevance and performance
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of initiatives they might work on in this role, with a focus on data-driven strategies and campaign optimization.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and growth plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Bandit Running support the professional development and growth of its team members?
- What are the most challenging aspects of working in a fast-growing, dynamic company like Bandit Running?
- How does Bandit Running engage with and support the running community, both locally and globally?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they would be joining, as well as to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation that showcases your ability to develop and execute strategic marketing campaigns
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
