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Marketing Manager - Crop Protection

Land O'Lakes
Full-time
On-site
Arden Hills, Minnesota, United States
πŸ§ͺ Conversion Rate Optimization (CRO)

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Manager - Crop Protection

πŸ”Ή Company: Land O'Lakes

πŸ”Ή Location: Arden Hills, MN, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: August 7, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK (Arden Hills, MN)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing marketing strategies for the Crop Protection portfolio
  • Managing P&L and driving financial performance
  • Collaborating cross-functionally to influence and inspire teams
  • Analyzing market trends and customer insights to inform decision-making

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams.

πŸ“‹ Key Responsibilities

βœ… Own P&L for the Crop Protection portfolio, including management of investments and expenses to deliver bottom-line growth

βœ… Develop and implement marketing strategies, including go-to-market, product lifecycle, customer segmentation, and new products/services

βœ… Collaborate with R&D and Brand Marketing to develop innovation strategy and engage with field-facing teams and sales teams to execute go-to-market strategies

βœ… Build and maintain relationships with key customers, suppliers, and business partners

βœ… Establish and monitor business KPIs, leveraging insights and analytics to make fact-based, data-driven decisions

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in a related field (MBA preferred)

Experience: Minimum of 5 years in agriculture, preferably with Crop Protection experience, and 5+ years of successful management of product/portfolio P&L and/or sales management

Required Skills:

  • Strategic marketing and sales experience
  • Strong communication and public speaking skills
  • Proven execution skills and organizational/time management capabilities
  • Robust financial acumen
  • Familiarity with modern agronomic practices and technologies

Preferred Skills:

  • Familiarity with ag retail – channel and industry knowledge

ASSUMPTION: Candidates should have a strong background in marketing and sales, with a proven track record of driving growth and delivering results.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

  • Medical, dental, vision, PTO, life & disability insurance
  • Education assistance and a 401k
  • Well-being resources

Working Hours: Full-time, with the ability to travel up to 20%

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the agriculture sector.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Land O'Lakes is a Fortune 250, farmer- and member-owned cooperative that operates in the food and beverage manufacturing industry.

Company Size: Land O'Lakes has 5,001-10,000 employees, providing a large and diverse work environment.

Founded: Land O'Lakes was founded in 1921 and has since grown to become a leading player in the agricultural sector.

Company Description:

  • Land O'Lakes is committed to reimagining the business of food and creating new market opportunities for its member-owners.
  • The company believes in championing farming's true potential and placing its farmer- and retail-owners at the heart of creating a better world for all.
  • Land O'Lakes has been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

Company Specialties:

  • Agricultural products
  • Food manufacturing
  • Foodservice
  • Animal feed and nutrition
  • Ag tech

Company Website: landolakesinc.com

ASSUMPTION: Land O'Lakes' large size and diverse operations provide ample opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Vice President of Marketing.

Reporting Structure: The Marketing Manager will oversee a team of marketing professionals and collaborate with various departments, including Sales, R&D, Brand Marketing, Sourcing, Supply Chain, Manufacturing, and Finance.

Work Arrangement: This role is remote-friendly, with the option to work from the Arden Hills, MN office or remotely.

Growth Opportunities:

  • Advancement to a senior marketing role or leadership position within the company
  • Expanding expertise in the agriculture sector and related industries
  • Potential to work on high-impact projects and initiatives that drive business growth

ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: Land O'Lakes' headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Arden Hills, MN

Geographic Context:

  • Arden Hills is a suburb of Minneapolis, offering a mix of urban and suburban living
  • The area is known for its strong job market, high quality of life, and excellent educational opportunities
  • Minneapolis-St. Paul is a major hub for the agriculture, food processing, and manufacturing industries

Work Schedule: Full-time, with the ability to work remotely and the expectation to travel up to 20% of the time

ASSUMPTION: The Arden Hills office provides a collaborative and innovative work environment, with opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth behavioral and situational interviews with cross-functional team members
  • Final interview with the Vice President of Marketing

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Communication and presentation skills
  • Cross-functional collaboration and teamwork
  • Industry knowledge and understanding of the agriculture sector

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing and sales experience, as well as your familiarity with the agriculture sector
  • Prepare examples of your strategic marketing initiatives and their outcomes
  • Research Land O'Lakes' business and industry to demonstrate your understanding of the company and its competitive landscape

ATS Keywords: Crop Protection, Marketing Strategy, P&L Management, Cross-Functional Collaboration, Agriculture, Sales Management, Customer Segmentation, Product Lifecycle, Innovation

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and industry knowledge.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, Microsoft Dynamics)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The required tools and technologies for this role are standard for marketing and sales professionals in the agriculture sector.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Respect
  • Excellence
  • Innovation
  • Collaboration

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on delivering outcomes
  • Adaptable and open to change

Self-Assessment Questions:

  • How do you embody Land O'Lakes' core values in your daily work?
  • Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it?
  • How do you approach collaborating with cross-functional teams to achieve shared goals?

ASSUMPTION: Land O'Lakes values a collaborative and innovative work environment, with a strong focus on integrity and respect.

⚠️ Potential Challenges

  • The role may require frequent travel, which could be challenging for candidates who prefer a more stationary work arrangement
  • The agriculture sector can be volatile and subject to market fluctuations, requiring the Marketing Manager to be adaptable and responsive to changing conditions
  • The role involves managing a P&L, which may be challenging for candidates with limited experience in financial management
  • The Arden Hills office is located in a suburban area, which may not be suitable for candidates who prefer an urban work environment

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for professional growth and development within a large, established organization.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Marketing Manager or Marketing Director position in the agriculture sector, with a focus on driving business growth and managing a P&L
  • However, this role is unique in its focus on the Crop Protection portfolio and the opportunity to work for a farmer- and member-owned cooperative
  • Career paths for this role may include advancement to a senior marketing role or leadership position within the company, or transition to a related industry or function

ASSUMPTION: This role offers a unique opportunity to work in the agriculture sector for a farmer- and member-owned cooperative, with opportunities for professional growth and development.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new Crop Protection product launch
  • Conducting market research and customer segmentation analysis to inform marketing strategy
  • Collaborating with R&D to identify and evaluate new product opportunities and bring them to market

ASSUMPTION: These sample projects are representative of the types of initiatives the Marketing Manager may be responsible for in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Marketing department?
  • How does Land O'Lakes support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does Land O'Lakes approach innovation and new product development in the Crop Protection portfolio?
  • What is the company's strategy for growth and expansion in the agriculture sector?

ASSUMPTION: These questions are designed to provide insight into the work environment, company culture, and strategic priorities for the role.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your marketing and sales experience, as well as your familiarity with the agriculture sector
  • Prepare examples of your strategic marketing initiatives and their outcomes
  • Research Land O'Lakes' business and industry to demonstrate your understanding of the company and its competitive landscape
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.