📌 Core Information
🔹 Job Title: Marketing Manager – Customer Lifecycle
🔹 Company: Argus Media
🔹 Location: Holborn, London, UK
🔹 Job Type: Full-Time / FTC
🔹 Category: Information Services
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Mid-Level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing the customer lifecycle marketing strategy to drive customer engagement, satisfaction, and revenue through the customer journey
- Collaborating with key stakeholders across Argus to deliver the lifecycle roadmap and ensure appropriate lifecycle marketing programs are created, maintained, and enhanced
- Building and implementing triggered lifecycle campaigns across early life, in-life, and retention stages
- Supporting the adoption of subscription products and services from Argus customers from activation and onboarding to driving a deeper awareness and usage of our products
- Creating engagement campaigns to drive product usage and improve customer knowledge and value of their subscription(s)
- Curating marketing briefs for various marketing support functions to activate campaigns
- Defining clear KPIs for Customer Lifecycle marketing and articulating reporting/measurement requirements for inclusion in global marketing dashboards
- Supporting customer success to run effective customer surveys and ensure these initiatives are fed back to the various business units (i.e., NPS)
- Gain knowledge of various markets Argus operates in to best position the customer lifecycle marketing programs and Argus’s product and services
ASSUMPTION: This role requires a strategic mindset, strong commercial acumen, and a deep understanding of customer lifecycle marketing principles to drive results and achieve business objectives.
📋 Key Responsibilities
✅ Develop and execute the customer lifecycle marketing strategy to drive customer engagement, satisfaction, and revenue through the customer journey
✅ Collaborate with key stakeholders across Argus to deliver the lifecycle roadmap and ensure appropriate lifecycle marketing programs are created, maintained, and enhanced
✅ Build and implement triggered lifecycle campaigns across early life, in-life, and retention stages
✅ Support the adoption of subscription products and services from Argus customers from activation and onboarding to driving a deeper awareness and usage of our products
✅ Create engagement campaigns to drive product usage and improve customer knowledge and value of their subscription(s)
✅ Curate marketing briefs for various marketing support functions to activate campaigns
✅ Define clear KPIs for Customer Lifecycle marketing and articulate reporting/measurement requirements for inclusion in global marketing dashboards
✅ Support customer success to run effective customer surveys and ensure these initiatives are fed back to the various business units (i.e., NPS)
✅ Gain knowledge of various markets Argus operates in to best position the customer lifecycle marketing programs and Argus’s product and services
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on business needs and priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 3 years of B2B digital marketing experience with a proven track record in implementing customer lifecycle marketing programs
Required Skills:
- Proven experience in developing and executing customer lifecycle marketing strategies
- Strong verbal, written, and numerical skills with a good attention to detail
- Campaign planning and end-to-end project management experience
- Experience in using bespoke customer databases or CRM systems
- Ability to work effectively with people at all levels of the organization
- Fluency in using Microsoft Office Suite (Word, Excel, PowerPoint)
- Ability to analyze and interpret data to inform marketing strategies
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Familiarity with Agile marketing methodologies
- Knowledge of the energy and commodity markets
ASSUMPTION: The required and preferred skills listed above are not exhaustive and may evolve based on business needs and priorities.
💰 Compensation & Benefits
Salary Range: £45,000 - £55,000 GBP per annum (based on experience and qualifications)
Benefits:
- Competitive salary and company bonus scheme
- Group pension scheme
- Group healthcare and life assurance scheme
- Flexible working environment
- 25 days holiday with annual increase up to 30 days
- Subsidised gym membership
- Season ticket travel loans
- Cycle to work scheme
- Extensive internal and external training
Working Hours: 37.5 hours per week (Monday - Friday, 9:00 AM - 5:30 PM)
ASSUMPTION: The salary range and benefits listed above are estimates and may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services
Company Size: 1,001-5,000 employees
Founded: 1970
Company Description:
- Argus is the leading independent provider of market intelligence to the global energy and commodity markets
- Offers essential price assessments, news, analytics, consulting services, data science tools, and industry conferences to illuminate complex and opaque commodity markets
- Headquartered in London with over 1,400 staff and 30 offices in the world’s principal commodity trading hubs
- Companies, trading firms, and governments in 160 countries trust Argus data to make decisions, analyze situations, manage risk, facilitate trading, and for long-term planning
- Argus prices are used as trusted benchmarks around the world for pricing transportation, commodities, and energy
- Founded in 1970, Argus remains a privately held UK-registered company owned by employee shareholders and global growth equity firm General Atlantic
Company Specialties:
- Energy and commodity market intelligence
- Price assessments and news
- Analytics and consulting services
- Data science tools and industry conferences
Company Website: Argus Media
ASSUMPTION: Argus is a well-established company with a strong reputation in the energy and commodity markets, offering a dynamic and challenging work environment for marketing professionals.
📊 Role Analysis
Career Level: Mid-Level
Reporting Structure: This role reports directly to the Head of Marketing or a similar senior marketing role within the organization
Work Arrangement: On-site, full-time position with the possibility of occasional remote work
Growth Opportunities:
- Potential career progression within the marketing department or related fields
- Opportunities to work on high-impact projects and collaborate with senior leadership
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts and advance their career.
🌍 Location & Work Environment
Office Type: Modern, open-plan office with collaborative workspaces and dedicated meeting rooms
Office Location(s): Holborn, London, UK
Geographic Context:
- Holborn is a vibrant and central London neighborhood, close to major transportation links and attractions
- The office is easily accessible by tube, bus, and car, with numerous nearby amenities
- The area offers a mix of historic and modern architecture, with a diverse range of restaurants, shops, and cultural institutions
Work Schedule: Monday - Friday, 9:00 AM - 5:30 PM, with flexibility to work remotely on an occasional basis
ASSUMPTION: The location and work environment at Argus offer a dynamic and engaging atmosphere for employees, fostering collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the HR department
- In-depth telephone or video interview with the hiring manager or a senior marketing team member
- On-site interview with the hiring manager, marketing director, or other relevant stakeholders
- Final interview with the head of marketing or another senior leader
Key Assessment Areas:
- Marketing strategy and campaign planning
- Customer lifecycle marketing expertise
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with Argus' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of customer lifecycle marketing principles and strategies
- Showcase your ability to analyze and interpret data to inform marketing decisions
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and cultural fit
ATS Keywords: Customer lifecycle marketing, marketing strategy, campaign planning, data analysis, customer engagement, customer satisfaction, revenue growth, marketing automation, Agile marketing, energy and commodity markets
ASSUMPTION: The application process at Argus is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit, with a focus on customer lifecycle marketing principles.
🛠️️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, Pardot)
- Customer relationship management (CRM) systems (e.g., Salesforce, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The tools and technologies listed above are not exhaustive and may vary based on the specific needs and preferences of the marketing team.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Striving for the highest standards in all aspects of work
- Integrity: Acting with honesty and transparency in all interactions
- Partnership: Collaborating effectively with colleagues and stakeholders
- Inclusivity: Fostering a diverse and inclusive work environment
Work Style:
- Dynamic and fast-paced, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a commitment to informed decision-making
- Adaptable and resilient, with a willingness to embrace change and learn from setbacks
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with Argus' core values?
- Can you provide an example of a time when you had to adapt your marketing approach due to changing market conditions or feedback?
- How do you approach building and maintaining strong relationships with colleagues and stakeholders to drive marketing success?
ASSUMPTION: Cultural fit is a critical aspect of the hiring process at Argus, with a strong emphasis on finding candidates who align with the company's values and work style.
⚠️ Potential Challenges
- Managing a large volume of customer data and ensuring data privacy and security
- Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
- Balancing the demands of multiple stakeholders and competing priorities
- Working in a fast-paced and dynamic environment with tight deadlines
- Managing a team and delegating tasks effectively in a matrix reporting structure
ASSUMPTION: The potential challenges listed above are not exhaustive and may vary based on the specific role and team dynamics at Argus.
📈 Similar Roles Comparison
- Marketing Manager - Energy Transition: Focuses on driving marketing efforts for Argus' energy transition initiatives, requiring a strong understanding of the energy sector and emerging technologies
- Senior Marketing Manager - Global Events: Oversees Argus' global event portfolio, involving extensive stakeholder management, logistics, and budgeting
- Digital Marketing Manager - Commodity Markets: Specializes in digital marketing strategies for Argus' commodity market offerings, with a focus on online customer acquisition and engagement
ASSUMPTION: While the Marketing Manager – Customer Lifecycle role is unique in its focus on customer lifecycle marketing, it shares many aspects with other marketing roles at Argus, requiring strong communication, collaboration, and strategic thinking.
📝 Sample Projects
- Developing and executing a customer onboarding campaign to improve new customer activation and retention
- Creating a customer segmentation strategy to tailor marketing communications and offers based on customer behavior and preferences
- Designing and implementing a customer feedback loop to gather insights and inform marketing strategy
ASSUMPTION: The sample projects listed above are not exhaustive and may vary based on the specific needs and priorities of the marketing team and the broader organization.
❓ Key Questions to Ask During Interview
- How do you approach developing and executing a customer lifecycle marketing strategy that drives engagement, satisfaction, and revenue?
- Can you describe your experience with customer lifecycle marketing tools and technologies, and how you've used them to achieve business objectives?
- How do you collaborate with cross-functional teams and stakeholders to deliver successful marketing campaigns?
- Can you provide an example of a time when you had to analyze and interpret data to inform a marketing strategy, and what was the outcome?
- How do you stay up-to-date with the latest marketing trends and technologies, and how do you apply them to your work?
ASSUMPTION: The key questions listed above are designed to assess candidates' marketing expertise, strategic thinking, and cultural fit for the Marketing Manager – Customer Lifecycle role at Argus.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Argus Media Marketing Manager - Customer Lifecycle
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for a series of interviews, including phone or video screens, in-depth discussions with the hiring manager, and final interviews with senior leadership
- Demonstrate your understanding of customer lifecycle marketing principles and strategies, as well as your ability to analyze and interpret data to inform marketing decisions
- Showcase your cultural fit and alignment with Argus' values and work style
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
