1. Strategic Planning: Develop and execute ABM programs across 1:1, 1:few, and 1:many models for top-tier accounts using tools like Demandbase, LinkedIn Campaign Manager, and custom landing page experiences.
2. Cross-Functional Collaboration: Partner with sales leadership to align GTM strategy, prioritize target accounts, and co-create outreach sequences and plays that engage decision-makers and buying committees.
3. Campaign Orchestration: Orchestrate integrated campaigns (email, events, digital ads, content, webinars) that are insight-driven and tailored to strategic personas across the enterprise buying cycle.
4. Pipeline Monitoring: Monitor and report on pipeline impact for tactics, including conversion rates and attribution using Salesforce, Marketo, or other dashboards.
5. AI Integration: Leverage AI tools and automation to scale personalization and operational efficiency while ensuring compliance with privacy and security policies.
6. Tactical Innovation: Pilot and optimize upmarket tactics like predictive modeling, buyer intent workflows, and multi-threaded outreach in collaboration with sales.
7. Content Creation: Create high-value content (emails, microsites, thought leadership) with input from product marketing and SMEs that resonate with C-level decision-makers.
8. Vendor Management: Manage agency and vendor relationships supporting ABM, content syndication, and paid media programs.
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams. Success in this role is measured by contribution to the sales pipeline, influence on enterprise sales velocity, and the ability to drive personalized engagement across the entire buyer journey.
📋 Key Responsibilities
🔹 Design and Execute ABM Programs: Develop and execute ABM programs across 1:1, 1:few, and 1:many models for top-tier accounts using tools like Demandbase, LinkedIn Campaign Manager, and custom landing page experiences.
🔹 Collaborate with Sales Leadership: Partner with sales leadership to align GTM strategy, prioritize target accounts, and co-create outreach sequences and plays that engage decision-makers and buying committees.
🔹 Orchestrate Integrated Campaigns: Orchestrate integrated campaigns (email, events, digital ads, content, webinars) that are insight-driven and tailored to strategic personas across the enterprise buying cycle.
🔹 Monitor Pipeline Impact: Monitor and report on pipeline impact for tactics, including conversion rates and attribution using Salesforce, Marketo, or other dashboards.
🔹 Leverage AI Tools: Leverage AI tools and automation to scale personalization and operational efficiency while ensuring compliance with privacy and security policies.
🔹 Pilot Upmarket Tactics: Pilot and optimize upmarket tactics like predictive modeling, buyer intent workflows, and multi-threaded outreach in collaboration with sales.
🔹 Create High-Value Content: Create high-value content (emails, microsites, thought leadership) with input from product marketing and SMEs that resonate with C-level decision-makers.
🔹 Manage Agency and Vendor Relationships: Manage agency and vendor relationships supporting ABM, content syndication, and paid media programs.
ASSUMPTION: This role requires strong project management skills, the ability to prioritize effectively, and excellent written and verbal communication skills, with a focus on tailoring messaging to executive audiences.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field
Experience:
- 4+ years in B2B demand generation, with at least 1 year of experience running ABM programs
- Proven ability to influence and collaborate with cross-functional teams, including sales, operations, and product marketing
- Experience with Salesforce, HubSpot (or Marketo), and ABM platforms like Demandbase, Terminus, or 6sense
- Strong project management skills; able to prioritize effectively
- Excellent written and verbal communication skills, with the ability to tailor messaging to executive audiences
- Demonstrated ability to report on full-funnel metrics and revenue contribution
- Strong understanding of enterprise SaaS buying cycles and multi-stakeholder selling environments
- Background in vertical or persona-based campaign strategy (e.g., government, finance, or healthcare sectors)
Preferred Qualifications:
- Experience with predictive modeling, buyer intent workflows, and multi-threaded outreach
- Familiarity with enterprise-level marketing automation tools
- Knowledge of the energy industry or relevant verticals
💰 Compensation & Benefits
Salary Range: $85,000 - $100,000 (dependent upon base salary)
Base Salary: $80,000 - $95,000 (commensurate with experience)
Benefits:
- Flexible Paid Time Off
- Paid Company Holidays
- Four Day Weekends
- Free Subscription to the Calm App
- Free Subscription to LinkedIn Learning
- Invest in Yourself Days
- One-time Work from Home Stipend
- 401k Match
- Choice of trans-inclusive medical, dental, and vision insurance plan options
- Virtual and in-person team events
- Bright sunlit open office concept with your own dedicated desk (if you want it)
- Inclusion & Diversity Affinity Groups
- 12 Weeks Paid Parental Leave
Working Hours: Full-Time (40 hours/week)
📈 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Energy Software
Company Size: 1,001-5,000 employees
Founded: 1998
Company Description: Quorum Software is a leading provider of energy software worldwide, powering growth and profitability for energy businesses by connecting people, workflows, and systems with decision-ready data. With 25 years of experience, Quorum delivers industry-forward data standards and integrations to streamline business operations and navigate the energy transition successfully.
Company Specialties: Software, Energy, Oil and Gas, Operational Software, Administrative Software, Functional Software, Transactional Software, and SaaS
📊 Role Analysis
Career Level: Mid-Senior Level (5-10 years)
Reporting Structure: This role reports directly to the Senior Marketing Manager, Demand Generation.
Work Arrangement: Remote OK (with occasional travel for team/client meetings)
Growth Opportunities:
- Potential to grow into a leadership role as the team expands
- Opportunities to work on high-impact projects and influence the company's growth strategy
- Exposure to various aspects of the energy industry and its transition
🌍 Location & Work Environment
Office Type: Remote-friendly with an open-concept office in Washington, D.C.
Office Location(s): 811 Main Street, Suite 2200, Houston, TX 77002, US
Geographic Context:
- The company's headquarters are in Houston, Texas, with additional offices worldwide.
- The energy industry is a significant employer in Houston, with numerous opportunities for networking and professional development.
Work Schedule: Flexible, with core hours from 9:00 AM to 5:00 PM CT
💼 Interview & Application Insights
Typical Process:
1. Phone or video screen with the hiring manager
2. In-depth behavioral interview with the marketing team
3. Final interview with the senior marketing manager and/or other stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to work effectively with cross-functional teams
- Knowledge of ABM strategies and tactics
- Familiarity with marketing automation tools and enterprise-level software
Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
2. Prepare for behavioral interview questions that focus on your experience with ABM, demand generation, and cross-functional teamwork.
3. Research Quorum's energy software solutions and be ready to discuss how your skills and experience align with the company's mission and values.
ATS Keywords: B2B Demand Generation, Account-Based Marketing, Salesforce, HubSpot, Marketo, Demandbase, Project Management, Written Communication, Verbal Communication, Campaign Strategy, Content Creation, Data Analysis, Stakeholder Engagement, Marketing Automation, Lead Generation, Collaboration
Company Values:
- Responsibility
- Productive discourse
- Personal growth
- Inclusion and diversity
- Customer-centricity
- Innovation
Work Style:
- Collaborative and supportive team environment
- Focus on continuous learning and development
- Strong commitment to work-life balance and employee well-being
- Flexible and adaptable to change
Self-Assessment Questions:
1. How do you align with Quorum's values, particularly in terms of responsibility and personal growth?
2. Describe your experience working in a collaborative and supportive team environment.
3. How do you approach continuous learning and development in your role?
⚠️ Potential Challenges
1. Industry-specific challenges: The energy industry is dynamic and subject to regulatory changes, which may impact marketing strategies and tactics.
2. Target account management: Working with high-value target accounts requires a strategic and patient approach, as well as strong communication and negotiation skills.
3. Cross-functional collaboration: Balancing the needs and priorities of multiple teams and stakeholders can be challenging, requiring strong project management and communication skills.
4. Work-life balance: The remote nature of this role may require occasional travel for team/client meetings, which could impact work-life balance.
📈 Similar Roles Comparison
1. Marketing Manager, Demand Generation vs. Marketing Manager, Product Marketing: The primary difference lies in the focus on generating demand for the company's products vs. managing the go-to-market strategy for specific products.
2. Industry-specific context: This role focuses on the energy industry, while product marketing roles may span various industries depending on the company's product portfolio.
3. Career path comparison: Both roles offer opportunities for growth and leadership, with potential paths including senior marketing roles, marketing directors, or even chief marketing officer positions.
📝 Sample Projects
1. ABM Campaign for a Major Energy Company: Develop and execute an ABM campaign targeting a major energy company, focusing on personalized outreach, tailored content, and strategic account planning.
2. Enterprise Buyer Persona Development: Create detailed buyer personas for enterprise-level energy companies, incorporating insights from market research, sales teams, and customer data.
3. Predictive Modeling for Energy Demand: Implement predictive modeling techniques to forecast energy demand patterns and optimize resource allocation for energy providers.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you describe the most challenging aspects of this role and how they can be managed effectively?
2. Team Structure: How does the marketing team collaborate with other departments, such as sales and product marketing, to achieve common goals?
3. Growth Opportunities: What opportunities exist for professional development and career growth within the marketing team and the company as a whole?
4. Work Environment: How does the company support work-life balance and employee well-being, particularly for remote team members?
5. Company Culture: How does the company's culture foster innovation, collaboration, and personal growth?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://boards.greenhouse.io/quorum/jobs/6866600?gh_jid=6866600).
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare for behavioral interview questions that focus on your experience with ABM, demand generation, and cross-functional teamwork.
4. Research Quorum's energy software solutions and be ready to discuss how your skills and experience align with the company's mission and values.
5. Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
