📌 Core Information
🔹 Job Title: Marketing Manager for Seller Brand Growth, Amazon Ads Cross Borders Marketing
🔹 Company: Amazon
🔹 Location: Wuhan, Hubei, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-23
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Empowering China-based sellers to build and grow their brands on Amazon's global marketplaces
- Developing brand building methodology and educational content for sellers
- Managing program plans and driving execution for long-term initiatives
- Interface with sellers at all levels to understand their needs and advocate for their requirements globally
- Collaborate with global and local stakeholders to influence business investment and program roadmap
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of both the Amazon ecosystem and the cross-border e-commerce landscape.
📋 Key Responsibilities
✅ Create effective education content based on a deep understanding of SMB advertisers' insights and needs for brand building
✅ Deliver brand building education content with high-quality presentation skills and easy-to-follow logic
✅ Increase marketing efficiency and impact through local channels and third-party networks
✅ Manage comprehensive program plans for long-term programs and drive execution according to the plans, measure program's impact and performance on ads product, service, and technology
✅ Interface with advertisers at all levels to collect VOCs, requirements, and feedback, define objectives and deliver results, and advocate for CN advertiser needs globally
✅ Drive reviews and present key learning to senior leaders, influence business investment and program roadmap. Lead conversations about projects, strategy, solutions to global/local stakeholders
ASSUMPTION: This role requires a strong focus on understanding and addressing the needs of China-based sellers, as well as effective communication and collaboration with global stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on brand building, advertising, or a related field
Required Skills:
- Proven expertise in brand building and marketing strategy
- Excellent presentation and communication skills
- Strong market research and analytical skills
- Proven ability to manage programs and projects
- Fluency in English and Mandarin Chinese
Preferred Skills:
- Experience working with Amazon Ads or a similar advertising platform
- Familiarity with cross-border e-commerce and the global marketplace landscape
- Strong stakeholder management and influencing skills
ASSUMPTION: Given the cross-border nature of this role, fluency in both English and Mandarin Chinese is essential. Additionally, experience working with Amazon Ads or a similar advertising platform would be highly beneficial.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Wuhan, China, with 5-10 years of experience, the estimated salary range is ¥350,000 - ¥550,000 per year (approximately $50,000 - $78,000 USD).
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and paid time off policies
- On-site amenities and employee discounts
Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce and technology sectors, with a focus on retail, cloud computing, digital streaming, and artificial intelligence
Company Size: Amazon is a large, multinational corporation with over 1.6 million employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: 1994, in Bellevue, Washington, USA
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail
Company Specialties:
- E-commerce and retail
- Cloud computing and web services
- Digital streaming and entertainment
- Artificial intelligence and machine learning
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business lines offer numerous opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the manager level, with the opportunity to influence strategy and drive results for China-based sellers on Amazon's global marketplaces
Reporting Structure: The Marketing Manager for Seller Brand Growth reports directly to the Head of Amazon Ads Cross Borders Marketing
Work Arrangement: This role is on-site, with some flexibility for remote work as needed
Growth Opportunities:
- Potential to expand the role's scope and impact as Amazon Ads continues to grow in China and globally
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Possibility to transition into other roles within Amazon Ads or the broader Amazon organization
ASSUMPTION: Given Amazon's large size and diverse business lines, there are numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Amazon's Wuhan office is a modern, collaborative workspace with on-site amenities and employee perks
Office Location(s): Wuhan, Hubei, China
Geographic Context:
- Wuhan is the capital of Hubei province, located in central China
- The city has a humid subtropical monsoon climate, with mild winters and hot, humid summers
- Wuhan is a major transportation hub, with an extensive public transportation system and international airport
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work
ASSUMPTION: Wuhan's central location in China makes it an ideal base for working with China-based sellers and supporting their brand growth on Amazon's global marketplaces.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with a panel of interviewers
- Final round interview with the hiring manager and other stakeholders
Key Assessment Areas:
- Brand building expertise and strategic thinking
- Communication and presentation skills
- Market research and analytical skills
- Program management and project execution skills
Application Tips:
- Tailor your resume and cover letter to highlight your brand building expertise and relevant experience
- Prepare examples of your brand building methodology and educational content for sellers
- Research Amazon's business and the cross-border e-commerce landscape to demonstrate your understanding of the role and industry
ATS Keywords: Brand Building, Marketing Strategy, Education Content Creation, Presentation Skills, Market Research, Program Management, Cross-Border Marketing, Advertising Technology, Seller Education, Global Marketplaces
ASSUMPTION: Given the competitive nature of the job market, it is essential to tailor your application materials to the specific requirements and keywords listed in the job description.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Adobe Creative Suite (Photoshop, Illustrator)
- Project management tools (Asana, Trello, Jira)
- Marketing automation and analytics tools (Marketo, Google Analytics)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Bias for action and a focus on results
Self-Assessment Questions:
- How do you embody Amazon's leadership principles in your daily work?
- Can you describe a time when you had to adapt to a significant change in your work environment or project scope?
- How do you approach building and maintaining strong relationships with stakeholders, both internal and external to your team?
ASSUMPTION: Amazon's company culture is fast-paced, collaborative, and data-driven, with a strong focus on customer obsession and continuous improvement.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Navigating a large, complex organization and influencing stakeholders at various levels
- Adapting to changes in the cross-border e-commerce landscape and Amazon's business priorities
- Working with China-based sellers who may have limited English proficiency and cultural differences
ASSUMPTION: The dynamic and fast-paced nature of Amazon's business, as well as the cross-border aspect of this role, presents unique challenges that require adaptability, strong communication skills, and cultural sensitivity.
📈 Similar Roles Comparison
- This role is unique in its focus on empowering China-based sellers to build and grow their brands on Amazon's global marketplaces
- Compared to other brand management or marketing roles, this position requires a deep understanding of the cross-border e-commerce landscape and the ability to work effectively with China-based sellers
- Career progression in this role may involve transitioning into other marketing or brand management positions within Amazon Ads or the broader Amazon organization
ASSUMPTION: The unique nature of this role, focusing on cross-border e-commerce and seller education, sets it apart from other brand management or marketing positions.
📝 Sample Projects
- Developing a comprehensive brand building curriculum for China-based sellers, tailored to their unique needs and the global marketplace landscape
- Creating targeted marketing campaigns to increase awareness and adoption of Amazon Ads products and services among China-based sellers
- Managing long-term program plans and driving execution for seller education initiatives, with a focus on measuring impact and performance
ASSUMPTION: The specific projects for this role may vary depending on Amazon's business priorities and the needs of China-based sellers.
❓ Key Questions to Ask During Interview
- How does this role fit into Amazon Ads' overall strategy for cross-border e-commerce and seller education?
- What are the key priorities for this role in the first 90 days, and how will my work contribute to Amazon Ads' long-term success?
- How does Amazon support the professional development and growth of its employees, particularly in this role?
- What are the most significant challenges facing China-based sellers on Amazon's global marketplaces, and how can this role address them?
- How does Amazon measure the success of its seller education initiatives, and how can I contribute to improving these metrics?
ASSUMPTION: Asking thoughtful, strategic questions during the interview process demonstrates your interest in the role and your understanding of Amazon's business and the cross-border e-commerce landscape.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand building expertise and relevant experience
- Prepare examples of your brand building methodology and educational content for sellers
- Research Amazon's business and the cross-border e-commerce landscape to demonstrate your understanding of the role and industry
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
