📌 Core Information
🔹 Job Title: Marketing Manager, Global Key Accounts
🔹 Company: New Balance
🔹 Location: Boston, MA Headquarters - (NB)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (Hybrid: 3 days in office per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and deploying global marketing campaigns for key wholesale partners
- Acting as the main point of contact between regional marketers and the global marketing team
- Supporting a cross-functional approach, collaborating with commercial leads, sales, product, merchandising, and global marketing
- Managing multi-functional global agency teams and supporting key go-to-market gates
ASSUMPTION: This role requires a high level of coordination, project management, and communication skills to successfully manage global marketing campaigns and cross-functional teams.
📋 Key Responsibilities
✅ Lead the development and deployment of global marketing campaigns for key wholesale partners, from inception to deployment
✅ Act as the main point of contact between regional marketers and the global marketing team, fostering a ‘one team’ approach
✅ Support key go-to-market gates, including sell-in/sell-through deliverables and marketing leadership meetings
✅ Manage multi-functional global agency teams, ensuring the delivery of both internal and consumer-facing deliverables
✅ Collaborate with cross-functional global and regional go-to-market teams to ensure consistent execution of global key account marketing vision
✅ Conduct post-mortem campaign reviews and evaluate ROI to inform future campaign approaches
✅ Develop a best-in-class, consistent process for supporting regional key account marketers' account planning
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management, communication, and leadership skills to drive global marketing campaigns and cross-functional teams to success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 6 years of industry experience, with preferred working experience directly with wholesale partners
Required Skills:
- Proven experience in global marketing, campaign management, and project management
- Strong analytical skills and ability to manage multiple projects simultaneously
- Excellent communication and presentation skills, with the ability to influence and negotiate with various stakeholders
- Ability to build strong relationships with global key account teams internally and externally
- Familiarity with the broader consumer behavior across lifestyle, fashion, and sport marketplaces, with an in-depth understanding of the target consumer within the distribution channel
Preferred Skills:
- Experience working in a team environment and collaborating with cross-functional teams
- Ability to travel for major go-to-market milestones, marketing summits, productions, events, etc.
- Resourceful problem-solving skills with a DIY approach and a track record of overcoming obstacles
ASSUMPTION: Candidates with a strong background in global marketing, campaign management, and project management, as well as excellent communication and analytical skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 6-10 years of experience in the Apparel & Fashion industry)
Benefits:
- Medical, dental, and vision insurance
- Life insurance
- 401K
- Tuition reimbursement
- $1,000 monthly student loan support
- Mentorship programs
- $1,000 yearly lifestyle reimbursement
- 4 weeks of vacation
- 12 holidays
- Generous parental leave
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement (3 days in office per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Marketing Manager with the required experience level in the Apparel & Fashion industry. Benefits are subject to change and may vary based on the employment status (full-time, part-time, or temporary).
📌 Applicant Insights
🔍 Company Context
Industry: Apparel & Fashion. New Balance is a well-established brand with a strong global presence, focusing on athletic footwear and apparel.
Company Size: Small (15-50 employees). As a smaller company, New Balance offers a more intimate work environment with closer collaboration among teams.
Founded: 1906. New Balance has a rich history and a strong brand reputation, providing stability and longevity for its employees.
Company Description:
- New Balance is committed to empowering people through sport and craftsmanship, creating positive change in communities around the world
- The company fosters a culture of innovation, fearlessness, and collaboration, encouraging associates to challenge conventions and take bold action
- New Balance offers a comprehensive benefits package, including traditional benefits and nontraditional perks like online learning, mentorship programs, and lifestyle reimbursements
Company Specialties:
- Athletic footwear and apparel
- Global marketing and brand management
- Cross-functional team collaboration and go-to-market strategies
Company Website: https://www.newbalance.com/
ASSUMPTION: As a smaller company, New Balance offers a more personal work environment with closer collaboration among teams. The company's rich history and strong brand reputation provide stability and longevity for its employees.
📊 Role Analysis
Career Level: Mid-Senior level. This role requires a high degree of experience and expertise in global marketing, campaign management, and project management.
Reporting Structure: This role reports directly to the Global Key Account Senior Marketing Manager and is responsible for leading the development and deployment of global marketing campaigns for key wholesale partners.
Work Arrangement: Hybrid (3 days in office per week). This work arrangement allows for a balance between in-person collaboration and remote work, fostering a flexible and adaptable work environment.
Growth Opportunities:
- Expanding global marketing expertise and leadership skills
- Gaining experience in cross-functional team collaboration and management
- Potential career progression into senior marketing roles or other leadership positions within the company
ASSUMPTION: This role offers significant opportunities for professional growth and development, particularly in the areas of global marketing, campaign management, and cross-functional team collaboration.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office per week). New Balance's hybrid work arrangement encourages rich in-person experiences while maintaining flexibility for associates.
Office Location(s): 20 GUEST ST, Boston, Massachusetts 02135, US
Geographic Context:
- Boston, MA is a vibrant, multicultural city with a strong focus on education, technology, and healthcare industries
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities
- Boston has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement (3 days in office per week). New Balance's flexible work schedule allows for a healthy work-life balance.
ASSUMPTION: New Balance's hybrid work arrangement and flexible work schedule provide a balance between in-person collaboration and remote work, fostering a supportive and adaptable work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the Global Key Account Senior Marketing Manager
- Final interview with key stakeholders, such as regional marketing team members or cross-functional team leads
Key Assessment Areas:
- Global marketing and campaign management expertise
- Cross-functional team collaboration and leadership skills
- Communication and presentation abilities
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant global marketing, campaign management, and project management experience in your resume
- Tailor your cover letter to demonstrate your understanding of New Balance's brand, values, and company culture
- Prepare examples of successful global marketing campaigns you've led or contributed to, emphasizing your role and the outcomes achieved
ATS Keywords: Global marketing, campaign management, project management, wholesale partners, cross-functional teams, communication, presentation, problem-solving, analytics
ASSUMPTION: New Balance's interview process focuses on assessing candidates' global marketing and campaign management expertise, as well as their cross-functional team collaboration and leadership skills. Successful candidates will demonstrate a strong understanding of New Balance's brand, values, and company culture.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: While specific tools and technologies may vary, candidates should be comfortable using project management, marketing automation, and design tools to effectively manage global marketing campaigns and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: New Balance is committed to empowering people through sport and craftsmanship
- Innovation: The company fosters a culture of innovation, encouraging associates to challenge conventions and take bold action
- Collaboration: New Balance values close collaboration among teams, fostering a supportive and adaptable work environment
Work Style:
- Results-driven: New Balance focuses on delivering high-quality, effective marketing campaigns that drive business results
- Adaptable: The company values associates who can adapt to change and thrive in a dynamic, global work environment
- Team-oriented: New Balance encourages close collaboration and teamwork, both within and across functional areas
Self-Assessment Questions:
- Do you have a proven track record of successfully managing global marketing campaigns for wholesale partners?
- Are you comfortable working in a dynamic, global work environment and collaborating with cross-functional teams?
- Do you possess strong communication, presentation, and problem-solving skills, with the ability to influence and negotiate with various stakeholders?
ASSUMPTION: New Balance values associates who align with the company's core values and work style, demonstrating a strong commitment to empowerment, innovation, collaboration, results-driven performance, adaptability, and team orientation.
⚠️ Potential Challenges
- Managing multiple global marketing campaigns simultaneously, requiring strong project management and organizational skills
- Collaborating with cross-functional teams across different regions and time zones, demanding effective communication and adaptability
- Navigating a dynamic, global work environment, requiring flexibility and resilience
- Balancing the need for global consistency with the requirement to adapt marketing strategies to local market conditions
ASSUMPTION: While this role presents significant opportunities for professional growth and development, it also comes with unique challenges that require strong project management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Unlike other marketing manager roles, this position focuses specifically on global key account management for wholesale partners within the athletic specialty channel
- This role requires a strong understanding of the broader consumer behavior across lifestyle, fashion, and sport marketplaces, with an in-depth understanding of the target consumer within the distribution channel
- Career progression in this role may lead to senior marketing roles or other leadership positions within the company, focusing on global marketing and brand management
ASSUMPTION: This role is unique in its focus on global key account management for wholesale partners within the athletic specialty channel, requiring a strong understanding of the target consumer and the broader consumer behavior across lifestyle, fashion, and sport marketplaces.
📝 Sample Projects
- Developing and deploying a global marketing campaign for a key wholesale partner, from inception to deployment
- Conducting a market evaluation and consumer journey analysis to inform global marketing strategies for key wholesale partners
- Supporting key go-to-market gates, including sell-in/sell-through deliverables and marketing leadership meetings, to ensure the successful execution of global marketing campaigns
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on global marketing campaign management, market evaluation, and cross-functional team collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline and milestones for global marketing campaigns, from inception to deployment?
- How does New Balance support regional key account marketers in their account planning, and what resources are available to facilitate this process?
- What are the key priorities for this role in the first 90 days, and how will my success be measured during this period?
- How does New Balance foster a culture of innovation and encourage associates to challenge conventions and take bold action?
- What opportunities exist for professional growth and development within the global marketing team and the company as a whole?
ASSUMPTION: These key questions help candidates better understand the role's responsibilities, priorities, and growth opportunities, as well as New Balance's company culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant global marketing, campaign management, and project management experience, as well as any experience working with wholesale partners
- Write a cover letter that demonstrates your understanding of New Balance's brand, values, and company culture, and explains how your skills and experience make you a strong fit for this role
- Prepare examples of successful global marketing campaigns you've led or contributed to, emphasizing your role and the outcomes achieved
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
