📌 Core Information
🔹 Job Title: Marketing Manager Growth
🔹 Company: GoTo Group
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated campaign plans across multiple channels
- Collaborating with cross-functional teams to achieve business goals
- Creating engaging content for digital marketing and other channels
- Identifying areas for improvement in marketing processes and user journeys
- Working with product teams to launch new products and provide consumer insights
ASSUMPTION: This role requires a strong understanding of marketing strategies and the ability to work effectively with various teams to deliver results.
📋 Key Responsibilities
✅ Developing and executing integrated campaign plans, including activations across various formats and channels
✅ Collaborating with the GoFood business team to conceptualize, design, and build strategies and campaigns
✅ Partnering with creative and media teams to develop robust and relevant communication for different segments
✅ Working with product teams to launch new products and provide consumer insights for product development
✅ Creating engaging and informative content for digital marketing, website, blog, social media, and other content marketing channels
✅ Identifying improvement areas for marketing processes or user journeys and implementing changes
ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and cross-functional collaboration to drive marketing success.
🎯 Required Qualifications
Education: Bachelor's degree from a reputable university or equivalent practical experience
Experience: 5-6 years working as a product marketing manager, analytics manager, or strategy & planning manager in technology, start-up, or FMCG
Required Skills:
- Proven experience in crafting marketing, communication, and business strategy
- Experience in end-to-end GTM plan, campaign development, planning, executing, and reporting
- Experience working with cross-functional/cross-discipline stakeholders and drafting and leading communication plans for internal stakeholders
- Experience solving problems and thinking strategically to translate user tension into business opportunities for company growth
- Experience in brand health tracking on reporting, trend monitoring, and developing an improvement plan
Preferred Skills:
- Familiarity with the Indonesian market and consumer behavior
- Experience working in a fast-paced, dynamic environment
ASSUMPTION: Candidates with a strong background in marketing strategy, campaign development, and cross-functional collaboration will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Jakarta with 5-10 years of experience, the estimated salary range is IDR 30,000,000 - IDR 45,000,000 per year (approximately USD 2,100 - USD 3,200 per month).
Benefits:
- Health insurance and employee benefits package
- Opportunities for professional growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional flexibility may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: GoTo Group is a leading technology company in Indonesia, offering on-demand transportation, food and grocery delivery, logistics, and financial services through the Gojek and GoTo Financial brands.
Company Size: GoTo Group has over 10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: GoTo Group was founded in 2010 and has since grown to become the largest technology group in Indonesia.
Company Description:
- GoTo Group is committed to empowering progress by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy.
- The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.
- GoTo Group is the first platform in Southeast Asia to host these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household expenditure.
Company Specialties:
- On-demand transportation services
- Food and grocery delivery
- Logistics and fulfillment
- Financial and payment services
Company Website: https://www.gotocompany.com/
ASSUMPTION: GoTo Group's extensive ecosystem and large employee base provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Head of Marketing for GoFood.
Reporting Structure: The Marketing Manager Growth will oversee a team of marketing specialists and collaborate with various cross-functional teams, including business, creative, media, and product teams.
Work Arrangement: This role is on-site, based in Jakarta, Indonesia. Occasional remote work may be considered, but the role primarily requires on-site presence.
Growth Opportunities:
- Potential career progression to senior marketing roles within the GoFood business or other brands within the GoTo Group ecosystem
- Opportunities to work on high-impact projects and drive significant business growth
- Access to professional development resources and training programs
ASSUMPTION: This role offers strong potential for career growth and development within the GoTo Group ecosystem, given the company's size and diverse business offerings.
🌍 Location & Work Environment
Office Type: The GoTo Group headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): The primary office for this role is in Jakarta, Indonesia.
Geographic Context:
- Jakarta is the capital and largest city in Indonesia, with a population of over 10 million people.
- The city offers a vibrant culture, diverse food scene, and numerous entertainment options.
- Jakarta has a tropical monsoon climate, with warm and humid weather year-round.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with occasional flexibility required to meet project deadlines.
ASSUMPTION: The on-site work environment at GoTo Group's headquarters in Jakarta provides a dynamic and collaborative atmosphere, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Head of Marketing for GoFood
Key Assessment Areas:
- Marketing strategy and campaign development skills
- Cross-functional collaboration and communication abilities
- Problem-solving and strategic thinking capabilities
- Cultural fit and alignment with GoTo Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy, campaign development, and cross-functional collaboration skills
- Prepare examples of successful marketing campaigns you've led or contributed to in the past
- Research GoTo Group and the GoFood business to demonstrate your understanding of the company and its mission
ATS Keywords: Marketing strategy, campaign development, cross-functional collaboration, digital marketing, content creation, product launch, consumer insights, brand health tracking, problem-solving, strategic thinking, performance marketing, social media engagement, communication strategy, analytics, user journey improvement, GTM planning
ASSUMPTION: The application process for this role is designed to assess the candidate's marketing skills, strategic thinking, and cultural fit within the GoTo Group ecosystem.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's background and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Empower progress
- Make it happen
- Make it together
- Make it last
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and analytics to inform marketing strategies?
- Can you adapt to changing priorities and meet tight deadlines?
ASSUMPTION: Candidates who align with GoTo Group's values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with cross-functional teams and stakeholders with varying priorities and expectations
- Operating in a fast-paced, dynamic environment with frequent changes and updates
- Adapting to the unique cultural and business landscape of Indonesia
ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Growth Marketing Manager position in other companies, but with a focus on the Indonesian market and the unique business ecosystem of GoTo Group.
- Industry-specific context: The Indonesian market has unique consumer behavior and preferences, requiring a tailored marketing approach.
- Career path comparison: This role offers opportunities for career progression within the GoTo Group ecosystem, with potential growth into senior marketing roles or other business functions.
ASSUMPTION: While this role shares similarities with other marketing management positions, its unique context within the GoTo Group ecosystem and the Indonesian market sets it apart.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new GoFood product feature, including cross-functional collaboration with product, creative, and media teams
- Analyzing consumer data to identify trends and opportunities for business growth, and developing targeted marketing strategies to capitalize on these insights
- Implementing improvements to the user journey and marketing processes to enhance the customer experience and drive business results
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Marketing Manager Growth role at GoTo Group.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the GoFood business?
- How does GoTo Group support the professional growth and development of its employees?
- What are the most significant challenges facing the GoFood business, and how can this role contribute to addressing them?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
- How does GoTo Group foster a culture of innovation and continuous improvement?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the broader business context, as well as their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GoTo Group careers page
- Tailor your resume and cover letter to highlight your marketing strategy, campaign development, and cross-functional collaboration skills
- Prepare examples of successful marketing campaigns you've led or contributed to in the past
- Research GoTo Group and the GoFood business to demonstrate your understanding of the company and its mission
- Follow up with the GoTo Group HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
