Marketing Manager & Growth Hacker / Community Alchemist

📌 Core Information

🔹 Job Title: Marketing Manager & Growth Hacker / Community Alchemist

🔹 Company: Powtoon - A Visual Native company

🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 4-6 years

🔹 Remote Status: Remote (Israel only)

🚀 Job Overview

Key aspects of this role include:

• Identifying and creating relevant content for target audiences
• Ensuring effective distribution across various channels
• Leveraging AI tools for content optimization and automation
• Managing marketing operations and analyzing performance
• Driving community engagement and growth

ASSUMPTION: This role requires a strong blend of creative and analytical skills, with a focus on data-driven decision making and continuous testing.

📋 Key Responsibilities

✅ Identify relevant content topics per ICP (ideal customer profile)

✅ Create content that speaks directly to those audiences

✅ Ensure content reaches the right channels (email, social, community, paid, SEO, etc.)

✅ Ensure content reaches the right people through precise distribution strategies

✅ Use AI tools and automation to supercharge ideation, production, personalization, and measurement

✅ Serve as Powtoon’s Community Alchemist, orchestrating social-led initiatives, fueling organic reach, and unlocking viral loops

✅ Lead marketing projects end-to-end, ensuring campaigns are optimized and measurable

✅ Streamline marketing operations and improve internal processes

✅ Drive visibility for Powtoon across core customer segments with creative campaigns

✅ Analyze marketing performance and customer behavior for continuous improvement

✅ Manage product launches, email marketing strategy, and user research

✅ Collaborate across content, advertising, product, and development teams

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 4-6 years of experience in marketing, growth, social, or community management, ideally in SaaS or tech

Required Skills:

• Proven success in building and scaling global social media and community-driven marketing
• Deep understanding of LinkedIn and other B2B engagement channels
• Strong grasp of content virality, list building, influencer marketing, and creator economies
• Data-savvy, creative, and entrepreneurial mindset
• Native or near-native English proficiency
• Excellent communication and leadership skills

Preferred Skills:

• Experience with AI and automation tools for marketing
• Familiarity with Powtoon or similar presentation software

ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of content creation and distribution strategies are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: The average salary for a Marketing Manager in Israel is around ₪350,000 - ₪500,000 per year (₪29,167 - ₪41,667 per month). However, this can vary based on experience and skills.

Benefits:

• Health insurance
• Retirement plan
• Flexible work hours
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Powtoon operates in the technology industry, specifically in presentation software and visual communication platforms.

Company Size: Powtoon is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Powtoon was founded in 2011, with a mission to revolutionize communication through engaging and accessible visual content.

Company Description:

• Powtoon is transforming how businesses communicate by making professional-quality video creation accessible to everyone.
• The company empowers individuals and organizations to become communication superstars by making anything interesting.
• Powtoon's Visual Communication Platform unifies visual resources into a single, interactive ecosystem for collaboration and discovery.

Company Specialties:

• Presentation software
• Animated presentations tool
• Animation software
• Animated videos
• Explainer Videos
• Animated Explainers
• Cool Presentation
• and Awesomeness

Company Website: www.powtoon.com

ASSUMPTION: Powtoon's focus on visual communication and engagement makes it an attractive option for candidates interested in creative and innovative marketing strategies.

📊 Role Analysis

Career Level: This role is suitable for experienced marketing professionals looking to take on a leadership position with a high degree of autonomy.

Reporting Structure: The Marketing Manager & Growth Hacker / Community Alchemist will report directly to the VP of Marketing and work closely with cross-functional teams.

Work Arrangement: This role is remote, with a requirement to be based in Israel. Flexible work hours are available.

Growth Opportunities:

• Advancement to a senior marketing role or management position
• Expanding the company's global presence and customer base
• Developing and implementing innovative marketing strategies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from the company's headquarters in Stanmore, UK)

Office Location(s): Tel Aviv-Yafo, Israel

Geographic Context:

• Tel Aviv-Yafo is the second-most populous city in Israel and serves as the country's economic and technological center.
• The city is known for its vibrant culture, diverse population, and thriving startup scene.
• Tel Aviv-Yafo offers a high quality of life, with numerous entertainment options, restaurants, and beaches.

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance for employees, while the vibrant and dynamic location offers numerous opportunities for professional and personal growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Marketing and content creation skills
• Data analysis and strategic thinking
• Cultural fit and communication skills
• Problem-solving and adaptability

Application Tips:

• Highlight relevant marketing experience and achievements
• Demonstrate a strong understanding of content creation and distribution strategies
• Showcase your ability to work independently and manage multiple priorities
• Prepare questions about the company's marketing strategy and growth plans

ATS Keywords: Marketing Manager, Growth Hacker, Community Alchemist, B2B Marketing, Content Creation, Social Media, Email Marketing, SEO, Viral Marketing, Influencer Marketing, Automation, Project Management, Entrepreneurial Mindset, Leadership, Communication, Creativity

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong marketing skills and a data-driven approach to content creation and distribution.

🛠️ Tools & Technologies

• AI and automation tools for content creation and distribution
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• SEO tools (e.g., SEMrush, Ahrefs)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's existing tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning
• Fun and creativity

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and entrepreneurial

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketing trends and technologies?
• Can you provide an example of a successful content marketing campaign you've led, and how you measured its impact?
• How do you approach collaboration and communication with cross-functional teams?

ASSUMPTION: Candidates who align with Powtoon's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
• Keeping up with the latest marketing trends and technologies
• Balancing creativity and data-driven decision making
• Adapting to a remote work environment and maintaining productivity

ASSUMPTION: The challenges associated with this role are likely to be outweighed by the opportunities for growth and impact, particularly for candidates with strong marketing skills and a data-driven approach.

📈 Similar Roles Comparison

• This role combines elements of traditional marketing management with growth hacking and community building, making it unique within the industry.
• Compared to other marketing roles, this position places a greater emphasis on AI and automation, as well as community engagement and viral marketing.
• Career progression in this role may involve moving into a senior marketing position or taking on additional responsibilities within the growth or community management domains.

ASSUMPTION: Candidates with experience in related marketing roles, as well as those with a background in growth hacking or community management, may find this position particularly appealing.

📝 Sample Projects

• Developing and executing a content marketing strategy that drives organic traffic and engagement
• Launching a viral marketing campaign that generates buzz and attracts new customers
• Building and managing a community of brand advocates who generate user-generated content and drive word-of-mouth marketing

ASSUMPTION: The specific projects undertaken in this role will depend on the company's marketing goals and priorities, as well as the candidate's skills and expertise.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Powtoon approach AI and automation in marketing, and what tools do we use?
• Can you describe the company's marketing strategy and how this role fits into it?
• What are the biggest challenges facing the marketing team, and how can this role help address them?
• How does Powtoon support the professional development and growth of its employees?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a strong interest in the role and a commitment to understanding the company's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience and achievements
• Prepare a portfolio or examples of your work, showcasing your content creation and distribution skills
• Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.