- Job Title: Marketing Manager - Growth Initiatives (Med-Tech)
- Company: embecta
- Location: Mexico City, Ciudad de México, Mexico
- Job Type: Full-Time, On-Site
- Category: Medical Device, Marketing
- Date Posted: 2025-04-29
- Experience Level: 5-10 years
🚀 Job Overview
Key aspects of this role include:
- Developing and executing growth strategies to drive market expansion and increase revenue.
- Conducting market research and competitive analysis to identify opportunities and inform strategic decisions.
- Collaborating with cross-functional teams, including product development, global marketing, sales, and R&D.
- Monitoring KPIs and optimizing growth initiatives continuously.
- Identifying and pursuing strategic partnerships to drive growth.
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration. The ideal candidate will have a strong background in marketing, preferably in the med-tech or healthcare industry, with a proven track record of driving growth initiatives.
📋 Key Responsibilities
- Strategic Growth Planning: Develop and execute short- and long-range growth strategies to drive market expansion and increase revenue.
- Market Analysis & Competitive Analysis: Conduct in-depth market research, analyze market trends, customer needs, and competitive landscape to inform strategic decisions and marketing initiatives.
- Product & Cross-Functional Collaboration: Work closely with product development teams and other departments to ensure cohesive and effective growth strategies.
- Performance Metrics: Set and monitor KPIs to measure the success of growth initiatives and continuously optimize strategies.
- Partnership Development: Identify and pursue strategic partnerships with industry stakeholders to drive growth.
- Travel: Eligible to travel up to 20%.
ASSUMPTION: This role requires a proactive approach to risk management, issue resolution, and stakeholder engagement. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and navigating complex projects.
🎯 Required Qualifications
- Education: BS degree required.
- Experience: 5+ years of project management experience, with demonstrated success preferably on product pre-launch activities.
- Required Skills:
- Fluent in English.
- Proven experience in marketing, with a focus on growth initiatives, preferably in the med-tech or healthcare industry.
- Strong analytical, project management, and communication skills.
- Ability to work with all levels in the organization, including executives/leadership level.
- Ability to work cross-functionally and across multiple functions.
- Results-oriented, with demonstrated ability to multi-task and manage specific project goals and objectives.
- Ability to influence without authority and use negotiation skills to create a win-win strategy.
- Proactive in surfacing risks/issues and engaging project team and stakeholder community to resolve issues and define risk mitigations.
- Preferred Skills:
- Hungry mindset and learning agility.
- Consulting experience within the pharmaceutical, medical device, or life science industry.
- MBA, medical, or scientific graduate degree.
- Pharmaceutical or medical device marketing experience.
- Good level of business acumen and analytical thinking.
- Strong presentation and communication skills.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Cross-functional leadership.
- Creative thinker with a passion for driving innovation and growth.
ASSUMPTION: embecta values diversity and is an Equal Opportunity/Affirmative Action Employer. They do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
💰 Compensation & Benefits
- Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the med-tech industry in Mexico City)
- Benefits:
- Competitive Pay
- Benefits
- Continuous Learning
- Recognition
- Career Growth
- Life Balance
- Working Hours: Full-time, 40 hours per week. Flexible hours and remote work may be considered for specific projects or situations.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the med-tech industry in Mexico City. The actual salary may vary depending on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Medical Device
- Company Size: 1,001-5,000 employees
- Founded: 2022 (as embecta, previously part of BD)
- Company Description: embecta is a global medical technology company and leader in insulin delivery devices, improving the lives of people living with diabetes. With a 100-year legacy in insulin delivery, embecta offers a wide range of products, including pen needles and syringes, used by millions of people worldwide.
- Company Specialties: Insulin delivery devices, medical technology, diabetes care solutions.
📊 Role Analysis
- Career Level: Mid-Senior level role with growth opportunities in global marketing and leadership positions.
- Reporting Structure: This role reports directly to the Global Marketing Leader and collaborates with cross-functional teams, including product development, sales, and R&D.
- Work Arrangement: On-site, with eligibility to travel up to 20%.
- Growth Opportunities: Potential career growth paths include global marketing roles, leadership positions, and cross-functional projects.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with exposure to global marketing teams and the potential to drive strategic initiatives across the LATAM region and beyond.
🌍 Location & Work Environment
- Office Type: On-site, with a collaborative and dynamic work environment.
- Office Location(s): Mexico City, with potential for remote work on specific projects or situations.
- Geographic Context: Mexico City is a vibrant, multicultural metropolis with a thriving business ecosystem and a strong med-tech industry presence.
- Work Schedule: Full-time, with flexible hours and remote work options considered for specific projects or situations.
ASSUMPTION: embecta's Mexico City office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
- Typical Process: Phone/Video screen, followed by on-site or virtual interviews with hiring managers and team members.
- Key Assessment Areas: Strategic thinking, data analysis, cross-functional collaboration, and problem-solving skills.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, growth, and project management experience.
- Prepare examples of your experience driving growth initiatives and collaborating with cross-functional teams.
- Familiarize yourself with the med-tech industry and embecta's products and mission.
ASSUMPTION: embecta's interview process is designed to assess candidates' strategic thinking, data analysis, and cross-functional collaboration skills, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with relevant marketing, data analysis, and project management tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
- Company Values: embecta values innovation, collaboration, and a customer-centric approach. They foster a diverse and inclusive work environment that empowers employees to bring their authentic selves to work.
- Work Style: embecta encourages a dynamic, fast-paced work environment with a strong focus on cross-functional collaboration, continuous learning, and growth.
- Self-Assessment Questions:
- How do you approach strategic growth planning in a dynamic market landscape?
- How have you successfully collaborated with cross-functional teams to drive growth initiatives in the past?
- How do you balance data-driven decision-making with creative problem-solving and innovation?
ASSUMPTION: The ideal candidate will be a strategic thinker with strong analytical, project management, and communication skills, as well as a passion for driving growth initiatives in the med-tech industry.
⚠️ Potential Challenges
- Navigating a dynamic and fast-paced work environment with multiple stakeholders and competing priorities.
- Balancing short-term growth initiatives with long-term strategic planning.
- Managing risks and issues proactively, with a focus on resolution and mitigation.
- Working effectively in a cross-functional, matrixed organization with global teams.
ASSUMPTION: These challenges require a proactive, strategic, and collaborative approach, with a strong focus on communication, negotiation, and stakeholder management.
📈 Similar Roles Comparison
- Marketing Manager - Growth Initiatives (Med-Tech) vs. Marketing Manager - Brand Management (Med-Tech):
- The Growth Initiatives role focuses on driving market expansion and increasing revenue through strategic planning, market research, and partnership development.
- The Brand Management role focuses on building and maintaining brand equity, managing brand portfolios, and driving brand awareness and preference.
- Industry-Specific Context: The med-tech industry is characterized by rapid innovation, intense competition, and a strong focus on regulatory compliance and patient safety.
- Career Path Comparison: Both roles offer growth opportunities, with potential career paths including global marketing roles, leadership positions, and cross-functional projects.
ASSUMPTION: The ideal candidate will have a strong background in marketing, with a preference for growth initiatives or brand management, depending on their career goals and interests.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new insulin delivery device, including market research, competitive analysis, and launch planning.
- Identifying and pursuing strategic partnerships with healthcare professionals, industry stakeholders, and other relevant entities to drive growth in the LATAM region.
- Conducting a comprehensive market analysis and competitive landscape assessment to inform strategic decisions and marketing initiatives for an existing product portfolio.
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and collaborative nature of the Marketing Manager - Growth Initiatives role at embecta.
❓ Key Questions to Ask During Interview
- How does embecta support the professional development and growth of its marketing managers?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does embecta foster a culture of innovation and continuous learning?
- What are the most significant challenges facing the med-tech industry, and how can this role contribute to addressing them?
- How does embecta approach cross-functional collaboration and stakeholder management in a matrixed organization?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their strategic thinking, problem-solving, and cultural fit with embecta.
📝 Next Steps for Applicants
- To apply for this position:
- Submit your application through [this link](https://embecta.wd1.myworkdayjobs.com/embectaacareers/job/MEX-Mexico-City/Marketing-Manager-Growth-Latin-America_R21-00606703).
- Tailor your resume and cover letter to highlight relevant marketing, growth, and project management experience.
- Prepare examples of your experience driving growth initiatives and collaborating with cross-functional teams.
- Familiarize yourself with the med-tech industry and embecta's products and mission.
- Follow up with the hiring manager within one week of submitting your application, expressing your interest in the role and asking about next steps in the interview process.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
