📌 Core Information
- Job Title: Marketing Manager, Growth Market Activation
- Company: Sanford Health
- Location: Remote (WI/MN region) with monthly/quarterly travel to Marshfield, WI office
- Job Type: Full-Time
- Category: Marketing
- Date Posted: May 9, 2025
- Experience Level: 5-10 years
- Remote Status: Hybrid (Remote with office presence)
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing partnership with Health Plan leadership
- Assessment and marketing strategy development for new growth initiatives
- Cross-functional team collaboration and project management
- Mentoring and team leadership
- Data-driven decision making and industry trend analysis
ASSUMPTION: This role requires a high level of strategic thinking, marketing acumen, and collaboration skills. It is well-suited for an experienced marketing professional looking to make a significant impact on Sanford Health's growth strategies.
📋 Key Responsibilities
✅ Serve as a strategic marketing partner to Health Plan leadership, assessing new growth initiatives and determining marketing needs, strategy, and action plans
✅ Lead growth initiative launch marketing strategies and manage marketing team members in defined service lines
✅ Collaborate with operational leaders in dedicated service areas to ensure project success
✅ Manage marketing budgets and ensure cost-effectiveness
✅ Monitor industry trends and provide high-level marketing recommendations to leadership
✅ Facilitate strategic continuity and collaboration across the Health Plan marketing team
ASSUMPTION: This role involves a mix of strategic planning, project management, and team leadership. Strong communication, collaboration, and data interpretation skills are essential for success.
🎯 Required Qualifications
- Education: Bachelor's degree in marketing, communications, journalism, business, or a related field
- Experience: Minimum of five years of related experience, preferably in healthcare, with previous leadership experience preferred
- Required Skills:
- Strategic marketing planning and execution
- Campaign management and budgeting
- Data interpretation and analysis
- Cross-functional team collaboration
- Leadership and mentoring skills
- Industry trend analysis
- Preferred Skills:
- Experience in a healthcare setting
- Familiarity with Sanford Health's services and market position
- Proficiency in marketing automation tools and CRM systems
ASSUMPTION: Candidates with a strong marketing background, proven leadership experience, and a solid understanding of healthcare industry trends will be well-suited for this role.
💰 Compensation & Benefits
- Salary Range: $43 - $71 per hour (Based on experience level and industry standards for marketing managers in the healthcare sector)
- Benefits: Comprehensive benefits package, including health, dental, and vision insurance, retirement plans, and paid time off (Details available upon request)
- Working Hours: 40 hours per week, with flexible scheduling and the ability to work remotely
ASSUMPTION: Salary range is estimated based on industry standards for marketing managers with 5-10 years of experience in the healthcare sector. Benefits are typical for a large healthcare organization and may include additional perks and employee discounts.
📌 Applicant Insights
🔍 Company Context
- Industry: Healthcare
- Company Size: 10,001+ employees
- Founded: 1908 (as a non-profit organization)
- Company Description: Sanford Health is one of the largest rural health systems in the U.S., dedicated to transforming the healthcare experience and providing access to world-class health care in America’s heartland. With over 47 medical centers, 2,800 physicians, and 170 clinical investigators, Sanford Health serves more than one million patients and 220,000 health plan members across 250,000 square miles.
- Company Specialties: Cancer, Children's, Heart, Orthopedics & Sports Medicine, and Women's health services
📊 Role Analysis
- Career Level: Mid-level management
- Reporting Structure: Reports directly to the Director of Marketing, Health Plans
- Work Arrangement: Hybrid (Remote with occasional travel to Marshfield, WI office)
- Growth Opportunities: Potential for career advancement within Sanford Health's marketing department or broader organization
ASSUMPTION: This role offers a unique opportunity for a marketing professional to make a significant impact on Sanford Health's growth strategies while gaining valuable experience in healthcare marketing and leadership.
🌍 Location & Work Environment
- Office Type: Hybrid (Remote with occasional travel to Marshfield, WI office)
- Office Location(s): Marshfield, WI
- Geographic Context: The role is remote, with a focus on serving the WI/MN region. Occasional travel to the Marshfield, WI office is required.
- Work Schedule: Flexible, with core hours between 8:00 AM and 5:00 PM CST
ASSUMPTION: This hybrid work arrangement offers a good balance between remote work flexibility and in-person collaboration, allowing for better connection with team members and stakeholders.
💼 Interview & Application Insights
- Typical Process: Phone or video screen, followed by in-person interviews with marketing leadership and operational stakeholders
- Key Assessment Areas: Marketing strategy development, data interpretation, leadership skills, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and industry knowledge
- Prepare for behavioral interview questions focusing on your experience with strategic marketing planning, project management, and team leadership
- Research Sanford Health's mission, values, and recent initiatives to demonstrate your understanding of the organization and its goals
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Proficiency in marketing automation tools, CRM systems, and data analysis tools is essential for success in this role. Familiarity with project management tools is also beneficial.
👔 Cultural Fit Considerations
- Company Values: Quality, Integrity, Service, and Stewardship
- Work Style: Collaborative, data-driven, and innovative
- Self-Assessment Questions:
- How do you align with Sanford Health's core values, and how have you demonstrated these values in previous roles?
- How do you approach working remotely and collaborating with team members in different locations?
- What is your preferred work style, and how do you adapt to different team dynamics?
ASSUMPTION: Sanford Health values employees who embody their core values and can thrive in a collaborative, data-driven work environment. Candidates should be comfortable working remotely and adaptable to different team dynamics.
⚠️ Potential Challenges
- Balancing strategic marketing planning with project management and team leadership responsibilities
- Collaborating effectively with operational stakeholders and cross-functional teams
- Adapting to the unique dynamics of working in a large, non-profit healthcare organization
ASSUMPTION: These challenges can be overcome by strong communication, collaboration, and project management skills, as well as a solid understanding of the healthcare industry and Sanford Health's mission and values.
📈 Similar Roles Comparison
- Marketing Manager, Growth Initiatives (Healthcare Industry): This role is similar to the one at Sanford Health, focusing on strategic marketing planning and execution for growth initiatives. However, the specific focus, team structure, and organizational culture may vary.
- Marketing Manager (Healthcare Industry): This role may have a broader scope, focusing on marketing efforts across multiple service lines or the entire organization. The Marketing Manager, Growth Market Activation role at Sanford Health is more specialized and focused on growth initiatives.
- Senior Marketing Manager (Healthcare Industry): This role may involve more strategic planning and leadership responsibilities, with less focus on day-to-day project management and execution. The Marketing Manager, Growth Market Activation role at Sanford Health offers a mix of strategic planning, project management, and team leadership.
ASSUMPTION: While these roles share some similarities, the Marketing Manager, Growth Market Activation role at Sanford Health is unique in its focus on growth initiatives and the hybrid work arrangement.
📝 Sample Projects
- Developing and executing a marketing strategy for a new growth initiative, including market research, competitive analysis, and campaign development
- Managing a cross-functional team to launch a marketing campaign for an existing service line, including budgeting, vendor management, and performance tracking
- Analyzing industry trends and providing data-driven recommendations to Health Plan leadership for strategic decision-making
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Marketing Manager, Growth Market Activation role at Sanford Health.
❓ Key Questions to Ask During Interview
- How does this role fit into Sanford Health's overall growth strategy, and what are the key priorities for the first 90 days?
- What is the typical team structure for growth initiatives, and how will I collaborate with operational stakeholders and cross-functional teams?
- How does Sanford Health support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Sanford Health foster a culture of innovation and continuous improvement in its marketing efforts?
ASSUMPTION: These interview questions will help candidates better understand the role's priorities, team dynamics, and performance expectations, as well as Sanford Health's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://sanford.wd5.myworkdayjobs.com/SanfordHealth/job/WI-City---Remote-WI/Marketing-Manager--Growth-Market-Activation_R-0222398)
- Tailor your resume and cover letter to highlight relevant marketing experience, leadership skills, and industry knowledge
- Prepare for behavioral interview questions focusing on your experience with strategic marketing planning, project management, and team leadership
- Research Sanford Health's mission, values, and recent initiatives to demonstrate your understanding of the organization and its goals
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
