📌 Core Information
🔹 Job Title: Marketing Manager, HubSpot Insights & Analysis
🔹 Company: Public Library of Science
🔹 Location: United Kingdom (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Leveraging HubSpot and other tools to deliver robust reporting systems and actionable insights
- Optimizing marketing communications and campaigns based on data-driven strategies
- Collaborating with the marketing team to connect insights to broader objectives
- Ensuring the effectiveness of campaigns and advancing PLOS’ mission
ASSUMPTION: This role requires a strong background in marketing analytics and a deep understanding of HubSpot reporting tools. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.
📋 Key Responsibilities
✅ Build and maintain HubSpot dashboards integrating data from HubSpot, Google Analytics, and other sources to track marketing communications performance
✅ Maximize HubSpot’s reporting capabilities to track campaign performance and uncover trends across the customer lifecycle
✅ Provide regular and ad hoc performance reports, highlighting trends and opportunities within specific campaigns and offering an overarching view of the database
✅ Use various sources and metrics to tie traffic, user behavior, and conversion rates back to marketing campaigns
✅ Collaborate with colleagues to configure Google Tag Manager for event tracking and ensure all relevant metrics are captured for detailed analysis
✅ Proactively identify opportunities to improve workflows, processes, and reporting methodologies, contributing to a culture of continuous improvement
✅ Stay ahead of industry trends, best practices, and new tools to enhance data accuracy and reporting effectiveness
ASSUMPTION: This role requires a high level of attention to detail and strong organizational skills to manage multiple projects and priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Data Analytics, or a related field; or equivalent experience
Experience: Substantial experience in marketing analytics or a related role, preferably using HubSpot or a similar platform
Required Skills:
- Expert-level knowledge of HubSpot reporting tools and performance tracking
- Good practical experience of Google Analytics and familiarity with collaborating on Google Tag Manager setups
- Ability to break down complex information into accessible and understandable reports using data visualization tools
- Excellent communication skills to translate insights into actionable recommendations for both technical and non-technical stakeholders
- Attention to detail and strong organizational skills
- Ability to work nimbly within a team and collaboratively across the department without direct supervision
Preferred Skills:
- Familiarity with Looker Studio or similar data visualization tools
- Experience working with a non-profit organization
ASSUMPTION: Candidates with experience in marketing analytics or a related role using HubSpot or a similar platform are strongly preferred.
💰 Compensation & Benefits
Salary Range: £35,000 - £47,000 per year
Benefits:
- Private medical insurance
- Life assurance
- Income protection
- Personal accident insurance
- Pension with up to 10% employer match
- 25 days holidays, market competitive maternity and paternity leave
- Birthday and three winter holidays days off
- 2 days paid time off for volunteering per year
- Fully remote work environment with stipend on joining for home office
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for marketing managers with the required experience level and location. Benefits are subject to change and may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Book and Periodical Publishing
Company Size: 51-200 employees
Founded: 2001
Company Description:
- PLOS is a non-profit organization on a mission to drive open science forward with measurable, meaningful change in research publishing, policy, and practice
- PLOS believes in a better future where science is open to all, for all
- PLOS is committed to equal opportunity and fostering an inclusive work environment
Company Specialties:
- Research
- Early career researchers
- Scholarly publishing
- Scientific research
- Open science
- Open access
- Academic research
- Academic publishing
Company Website: www.plos.org
ASSUMPTION: PLOS is a leading organization in the open science movement, dedicated to making scientific research open and accessible to all.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Marketing Director
Work Arrangement: Fully remote with occasional travel required
Growth Opportunities:
- Potential to advance to a senior marketing role within the organization
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in the non-profit sector and open science
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the organization's mission.
🌍 Location & Work Environment
Office Type: Fully remote
Office Location(s): United Kingdom
Geographic Context:
- The United Kingdom offers a diverse and multicultural work environment
- The UK has a strong scientific research community and is home to many leading academic institutions
- The UK has a well-established non-profit sector, with many organizations focused on open science and related fields
Work Schedule: Full-time (40 hours per week) with flexible hours and occasional travel required
ASSUMPTION: The fully remote work environment offers candidates the flexibility to work from anywhere in the UK, with occasional travel required for meetings and events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews
- Final round interviews with key stakeholders
- Background and reference checks
Key Assessment Areas:
- HubSpot expertise and reporting skills
- Data analysis and interpretation
- Communication and presentation skills
- Problem-solving and strategic thinking
- Cultural fit and alignment with PLOS' mission
Application Tips:
- Highlight relevant experience with HubSpot and other marketing analytics tools
- Demonstrate strong data analysis and communication skills in your application materials
- Tailor your resume and cover letter to emphasize your fit for this role and PLOS' mission
- Prepare for behavioral interview questions that focus on your problem-solving skills and strategic thinking
ATS Keywords: HubSpot, marketing analytics, data analysis, reporting, campaign optimization, open science, non-profit
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with PLOS' mission and values.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- Google Tag Manager
- Looker Studio (or similar data visualization tools)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The ideal candidate will have experience with the listed tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Open and inclusive
- Collaborative
- Adaptable
- Accountable
- Innovative
Work Style:
- Data-driven
- Collaborative
- Adaptable
- Results-oriented
- Continuously learning
Self-Assessment Questions:
- How do you ensure that your data analysis and reporting are accessible and understandable to non-technical stakeholders?
- Can you provide an example of a time when you identified a trend or opportunity in marketing data and used it to drive strategic change?
- How do you stay up-to-date with industry trends and best practices in marketing analytics?
ASSUMPTION: Candidates should be able to demonstrate strong alignment with PLOS' values and work style, with a focus on data-driven decision-making and continuous learning.
⚠️ Potential Challenges
- Working with large datasets and complex data structures
- Managing multiple projects and priorities in a remote work environment
- Occasional travel requirements for meetings and events
- Navigating the unique challenges of the non-profit sector and open science
ASSUMPTION: The ideal candidate will be comfortable working independently and managing multiple projects, with a strong attention to detail and excellent organizational skills.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analytics Manager or Marketing Data Analyst position, but with a focus on HubSpot and open science
- Compared to other marketing roles, this position requires a higher level of technical expertise in data analysis and reporting
- Career progression may involve moving into a senior marketing role or specializing in open science and data-driven publishing
ASSUMPTION: Candidates should have experience in marketing analytics or a related role, with a strong focus on data-driven decision-making and open science.
📝 Sample Projects
- Developing a comprehensive dashboard to track marketing communications performance across all audience touchpoints
- Analyzing campaign performance data to identify trends and optimize marketing strategies
- Collaborating with the marketing team to configure Google Tag Manager for event tracking and ensure all relevant metrics are captured for detailed analysis
ASSUMPTION: The ideal candidate will have experience working on similar projects and be comfortable taking on new challenges as needed.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does PLOS support the professional development of its marketing team members?
- Can you provide an example of a successful marketing campaign at PLOS and the role that data analysis played in its success?
- How does PLOS measure the impact of its open science initiatives, and what role does this position play in that process?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and PLOS' mission, as well as their understanding of the marketing team's dynamics and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience with HubSpot, marketing analytics, and data-driven decision-making
- Prepare for behavioral interview questions that focus on your problem-solving skills and strategic thinking
- Research PLOS' mission, values, and open science initiatives to demonstrate your alignment with the organization's goals
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
