Marketing Manager - International Expansion - 12 month contract

📌 Core Information

🔹 Job Title: Marketing Manager - International Expansion - 12 month contract

🔹 Company: Amazon

🔹 Location: Berlin, Germany

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Berlin, Germany)

🚀 Job Overview

Key aspects of this role include:

• Managing marketing campaigns to drive traffic in emerging markets
• Supporting regional teams in designing automated, localized marketing campaigns
• Partnering with global and local teams to identify best practices and drive localization
• Defining customer insights initiatives and analyzing customer data

ASSUMPTION: This role requires a strong understanding of online marketing, e-commerce, and cross-channel marketing. It also demands excellent project management and collaboration skills.

📋 Key Responsibilities

✅ Manage marketing campaigns and identify opportunities to drive traffic in emerging markets

✅ Support regional teams in designing automated, localized marketing campaigns to achieve acquisition and revenue KPIs

✅ Partner with global and local teams to identify best practices, champion international expansion business priorities, and drive localization and global expansion of successful marketing initiatives

✅ Define customer insights initiatives, collect learnings, and analyze customer data in various marketplaces

✅ Own recurring reporting of channel and campaign performance metrics for key emerging countries and launch events

✅ Provide training and enable adoption of playbooks/best practices to marketers in future new country launches

ASSUMPTION: This role requires a high degree of ownership, attention to detail, and the ability to execute marketing campaigns while analyzing data for insights.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in online/e-commerce marketing, with a focus on international cross-channel marketing initiatives and processes

Required Skills:

• Proven experience in online marketing, e-commerce marketing, and cross-channel marketing
• Strong project management and organizational skills
• Excellent data analysis skills
• Fluency in English (additional languages are a plus)

Preferred Skills:

• Experience with Amazon Retail and Devices channels
• Familiarity with Audible's products and services

ASSUMPTION: Candidates should have experience in online marketing, e-commerce, and cross-channel marketing. They should also be comfortable working in a global environment and collaborating with various teams.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on industry standards for a Marketing Manager role in Berlin)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Generous vacation and sick leave
• Maternity and paternity leave
• Employee discounts on Amazon products

Working Hours: Full-time (40 hours per week), with flexible working hours

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager role in Berlin. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Enterprise)

Founded: 1995 (Seattle, WA, USA)

Company Description:

• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
• Amazon's mission is to be Earth's most customer-centric company

Company Specialties:

• E-commerce
• Retail
• Operations
• Internet

Company Website: Amazon.com

ASSUMPTION: Amazon is a large, global company with a strong focus on innovation and customer experience. This role will involve working with various teams across different countries.

📊 Role Analysis

Career Level: Mid-level Marketing Manager

Reporting Structure: This role reports directly to the Global Marketing Manager for Audible on Amazon

Work Arrangement: On-site in Berlin, Germany, with potential for remote work in the future

Growth Opportunities:

• Potential to move into a permanent role after the 12-month contract
• Opportunities to work on global marketing campaigns and expand into new markets
• Possibility to gain experience in a large, multinational corporation

ASSUMPTION: This role offers opportunities for growth and development within the company, as well as the chance to work on high-impact marketing campaigns.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The city offers a high quality of life, with affordable housing, excellent public transportation, and numerous cultural attractions
• Berlin is also a major hub for e-commerce and retail companies

Work Schedule: Full-time, with flexible working hours and the possibility of remote work

ASSUMPTION: Berlin is an exciting city with a dynamic tech industry, offering a high quality of life and numerous cultural attractions. The work environment is collaborative and modern, with flexible working hours.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the team
• Final interview with the Global Marketing Manager for Audible on Amazon

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Data analysis and insights
• Collaboration and communication skills

Application Tips:

• Highlight relevant marketing experience, with a focus on international cross-channel marketing initiatives
• Tailor your resume to emphasize skills and experiences relevant to this role
• Prepare examples of marketing campaigns you've managed and the results you achieved

ATS Keywords: Marketing Manager, International Expansion, Audible, Amazon, E-commerce, Cross-channel Marketing, Customer Insights, Campaign Management, Data Analysis

ASSUMPTION: The application process for this role is typical for a marketing position at a large corporation. Applicants should highlight their relevant marketing experience and be prepared to discuss their strategies for driving traffic in emerging markets.

🛠️ Tools & Technologies

• Amazon Marketing Cloud (AMC)
• Amazon Retail and Devices channels
• Customer relationship management (CRM) software
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: This role requires experience with Amazon's marketing tools and platforms, as well as proficiency in data analysis tools.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Collaborative and innovative
• Data-driven and analytical
• Customer-focused and results-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you have experience working in a global, collaborative environment?
• Are you comfortable analyzing data and using insights to inform marketing strategies?
• Do you thrive in a fast-paced, innovative work environment?

ASSUMPTION: Amazon values employees who are customer-focused, data-driven, and adaptable. Applicants should be comfortable working in a global, collaborative environment and be able to thrive in a fast-paced, innovative work environment.

⚠️ Potential Challenges

• Managing marketing campaigns across multiple time zones and languages
• Balancing global marketing strategies with local market needs and preferences
• Keeping up with the fast-paced, ever-changing e-commerce landscape
• Working with a large, global team and navigating complex organizational structures

ASSUMPTION: This role presents unique challenges, such as managing marketing campaigns across multiple time zones and languages, and balancing global marketing strategies with local market needs and preferences.

📈 Similar Roles Comparison

• This role differs from other marketing manager positions in its focus on international expansion and cross-channel marketing
• It offers the opportunity to work on global marketing campaigns and expand into new markets
• Career progression may involve moving into a permanent role or taking on additional responsibilities within the global marketing team

ASSUMPTION: This role offers unique opportunities for growth and development within the company, as well as the chance to work on high-impact marketing campaigns.

📝 Sample Projects

• Developing and executing a marketing campaign to launch Audible in a new emerging market
• Analyzing customer data to identify trends and inform marketing strategies
• Collaborating with global and local teams to localize marketing campaigns and optimize processes

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, such as campaign management, data analysis, and collaboration.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the global marketing strategy for Audible on Amazon?
• What are the biggest challenges facing the marketing team in the next year, and how can this role help address them?
• What opportunities are there for growth and development within the global marketing team?
• How does the company support work-life balance for employees in this role?

ASSUMPTION: These interview questions help applicants understand the priorities, challenges, and growth opportunities for this role, as well as the company's approach to work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience, with a focus on international cross-channel marketing initiatives
• Prepare a cover letter explaining your interest in this role and your qualifications
• Prepare examples of marketing campaigns you've managed and the results you achieved
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.