Marketing Manager (Loyalty & CRM)

📌 Core Information

🔹 Job Title: Marketing Manager (Loyalty & CRM)

🔹 Company: Bagel Brands

🔹 Location: Minneapolis Support Center, Brooklyn Center, MN, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-05-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading strategy and execution for Caribou Coffee’s loyalty program, email and mobile marketing, and promotional campaigns
• Driving customer engagement, retention, frequency, and lifetime value across Caribou locations
• Collaborating cross-functionally with marketing, digital experience, product, operations, and other teams
• Bringing thought leadership and best practices in loyalty and lifecycle marketing to the organization

ASSUMPTION: This role requires a strategic thinker with an appreciation for data analysis and experience creating best practices and driving optimization.

📋 Key Responsibilities

✅ Loyalty Program: Own the program strategy to drive customer retention and frequency. Work cross-functionally with the digital experience team on the roadmap, performance, and optimization of the program. Leverage program intelligence for personalization and segmentation opportunities. Analyze performance and audit competitors to implement strategies that increase enrollment, engagement, and redemption.

✅ Email and Lifecycle Campaigns: Develop and execute targeted lifecycle campaigns across email, app push, and SMS. Own calendar planning, segmentation, testing, and performance analysis to ensure relevance and impact.

✅ Promotion and Offers: Lead the strategy and deployment of promotional campaigns across channels, balancing short-term sales and long-term brand equity. Test and scale personalized offers, collaborating with cross-functional partners.

✅ Customer Segmentation & Personalization: Work with teams to identify actionable segments and design messaging that resonates with each audience. Leverage behavioral and transactional data to create dynamic, automated journeys.

✅ Cross-Functional Leadership: Partner closely with creative, digital experience, and marketing teams to align lifecycle efforts with broader company goals. Serve as the subject matter expert on loyalty and lifecycle marketing, bringing thought leadership and best practices to the organization.

ASSUMPTION: This role involves managing multiple concurrent efforts with strong planning, organizational, and analytical skills. It requires a self-starter with a strong and confident presence who can work credibly with and influence colleagues, managers, senior-level sponsors, and executives.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or a related field

Experience: 5+ years of experience in lifecycle marketing, loyalty programs, and promotional strategy, with proven results in retail and/or QSR environments

Required Skills:

• Strong analytical mindset—comfortable working with data to derive insights and optimize campaigns
• Exceptional project management and cross-functional collaboration skills
• Creative thinker who is also results-oriented, with a passion for customer experience and brand loyalty
• Curiosity and passion for digital marketing, and willingness to keep updated with leading-edge techniques
• Skilled in working with cross-functional teams to affect collaboration, resolution of issues, and community building across multiple functions
• Demonstrates the ability to solve problems, think critically, and make timely decisions
• Results driven, proven sense of urgency, and demonstrates strong initiative towards business needs

Preferred Skills:

• Experience with CRM platforms and marketing automation tools
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, proficiency in marketing software and tools, as well as fluency in additional languages, could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $75,894.00 - $126,490.00 per year

Benefits:

• Competitive benefits package
• 401(k) plan with company match
• Health, dental, and vision insurance
• Paid time off and holidays
• Employee discounts and perks

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 5-10 years of experience in the retail or QSR industry. The benefits listed are typical for a company of this size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Bagel Brands is the parent company for popular breakfast brands, including Einstein Bros., Bruegger's, Noah's, and Manhattan Bagels. They operate in the competitive quick-service restaurant (QSR) and retail industries.

Company Size: Bagel Brands is a mid-sized company with over 1,100 domestic locations and 16,000 employees. This size allows for opportunities for growth and career advancement while maintaining a family-like atmosphere.

Founded: The exact founding date of Bagel Brands is not provided, but the individual brands within the company have been serving customers since the 1980s.

Company Description:

• Bagel Brands brings a fresh start to customers every morning through strong customer service and an innovative menu
• The company is proud to serve its local communities in its bakeries and through catering orders
• Bagel Brands is committed to serving high-quality, clean ingredients and supporting local communities

Company Specialties:

• Breakfast
• Coffee
• Bagels
• Guest Service
• Customer Service
• Food & Catering
• Fresh-Baked
• Coffeehouse
• Community
• Clean Ingredients
• Handcrafted
• Authentic
• Neighborhood
• High-quality
• Do Good
• Colorado
• Egg sandwiches
• Catering
• Noah's NY Bagels
• Einstein Bros. Bagels
• Bruegger's Bagels
• and Manhattan Bagels

Company Website: http://bagelbrands.com

ASSUMPTION: Bagel Brands is a well-established company with a strong presence in the breakfast and coffee industries. They are known for their high-quality products and commitment to customer service.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity for growth and advancement within the marketing department and the broader organization.

Reporting Structure: The Marketing Manager (Loyalty & CRM) will report directly to the Director of Marketing or a similar role within the organization.

Work Arrangement: This is an on-site role based at the Minneapolis Support Center in Brooklyn Center, MN. The role may require occasional travel to other locations within the United States.

Growth Opportunities:

• Advancement within the marketing department, such as senior marketing manager or director of marketing roles
• Expansion into other areas of the business, such as operations or general management
• Career progression within the broader organization, including roles at the corporate headquarters in Lakewood, Colorado

ASSUMPTION: Bagel Brands offers opportunities for career growth and advancement within the marketing department and the broader organization. This role provides valuable experience in loyalty and lifecycle marketing, which can be applied to other industries and functions.

🌍 Location & Work Environment

Office Type: The Minneapolis Support Center is a corporate office environment, with a mix of open-plan and private offices.

Office Location(s): 3900 Lakebreeze Ave N, Brooklyn Center, Minnesota 55429, United States

Geographic Context:

• The Minneapolis-Saint Paul metropolitan area is the 16th-largest metropolitan area in the United States, with a diverse economy and a strong job market
• The area is known for its high quality of life, with a mix of urban and suburban neighborhoods, excellent parks, and a vibrant arts and culture scene
• The region experiences cold winters and warm summers, with average temperatures ranging from 10°F to 85°F throughout the year

Work Schedule: The work schedule for this role is full-time, with standard business hours Monday through Friday. The role may require occasional work on weekends or evenings to support events or promotions.

ASSUMPTION: The Minneapolis-Saint Paul metropolitan area offers a diverse and dynamic work environment, with a strong job market and a high quality of life. The office location is convenient for commuters, with easy access to major highways and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or other team members
• Final interview with the director of marketing or a similar role
• Background check and offer extension

Key Assessment Areas:

• Marketing and digital strategy
• Data analysis and interpretation
• Project management and cross-functional collaboration
• Customer segmentation and personalization
• Promotional campaign development and execution

Application Tips:

• Highlight relevant marketing experience and achievements in your resume and cover letter
• Demonstrate your understanding of the retail and QSR industries, as well as the specific brands within the Bagel Brands portfolio
• Showcase your ability to analyze data and develop targeted marketing campaigns
• Prepare for behavioral interview questions that focus on problem-solving, decision-making, and collaboration
• Research the company and its competitors to demonstrate your industry knowledge and enthusiasm for the role

ATS Keywords: Marketing Manager, Loyalty Program, CRM, Email Marketing, Lifecycle Campaigns, Promotional Strategy, Data Analysis, Project Management, Cross-Functional Collaboration, Customer Segmentation, Personalization, Retail, QSR, Breakfast, Coffee, Bagels

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences. Demonstrating a strong understanding of the company and its brands is essential for success in the interview process.

🛠️ Tools & Technologies

• CRM platforms (e.g., Salesforce, HubSpot, or Zoho CRM)
• Marketing automation tools (e.g., Marketo, Pardot, or Mailchimp)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or Campaign Monitor)
• Data analysis tools (e.g., Google Analytics, Tableau, or Power BI)
• Project management tools (e.g., Asana, Trello, or Jira)
• Customer segmentation and personalization tools (e.g., BlueConic, Segment, or Tealium)

ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Fresh
• Authentic
• Community
• High-quality
• Do Good

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative
• Customer-focused and service-oriented
• Results-oriented and accountable

Self-Assessment Questions:

• How do your personal values align with the company values listed above?
• Describe a time when you used data to drive a marketing decision or campaign. What was the outcome?
• How do you approach collaborating with cross-functional teams to achieve common goals?
• Can you provide an example of a time when you developed and executed a successful promotional campaign?
• How do you stay up-to-date with industry trends and best practices in marketing?

ASSUMPTION: Bagel Brands values a strong cultural fit with their employees. Candidates should be prepared to demonstrate their alignment with the company values and work style during the interview process.

⚠️ Potential Challenges

• The role may require managing multiple concurrent projects and deadlines, which can be challenging for candidates who struggle with time management or prioritization
• The retail and QSR industries are competitive, and the role may involve working with tight budgets and resources
• The role may require occasional travel to other locations within the United States, which can be challenging for candidates who prefer a stationary work environment
• The role may involve working with a diverse and dynamic team, which can present unique challenges and opportunities for collaboration and communication

ASSUMPTION: Candidates should be prepared to address these potential challenges during the interview process and demonstrate their ability to thrive in a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager (Customer Loyalty) role, but with a focus on CRM and lifecycle marketing in addition to loyalty program management
• The role is similar to a Senior Marketing Manager (Retail) role, but with a focus on the breakfast and coffee industries specifically
• The role is similar to a Director of Marketing (QSR) role, but with a focus on customer engagement, retention, and lifetime value rather than brand management or menu innovation

ASSUMPTION: While this role shares similarities with other marketing management roles, it is unique in its focus on loyalty and lifecycle marketing within the breakfast and coffee industries. Candidates should be prepared to demonstrate their relevant experience and expertise in these areas.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage lapsed customers and drive repeat visits
• Analyzing customer data to identify actionable segments and create personalized marketing messages
• Collaborating with the digital experience team to optimize the loyalty program and improve customer engagement
• Creating and executing a promotional campaign to drive traffic and sales during a slow period
• Developing and implementing a customer referral program to incentivize existing customers to refer their friends and family

ASSUMPTION: These sample projects are intended to provide candidates with an understanding of the types of initiatives they may work on in this role. The specific projects and initiatives will vary depending on the organization's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role fit into the broader marketing strategy for the company?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its marketing employees?
• What are the key challenges facing the marketing department, and how can this role help address them?
• How does the company measure the success of its marketing campaigns and initiatives?

ASSUMPTION: Asking these key questions during the interview process will help candidates better understand the role, the team, and the company's marketing strategy. It will also demonstrate their interest in and preparation for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for behavioral interview questions that focus on problem-solving, decision-making, and collaboration
• Research the company and its competitors to demonstrate your industry knowledge and enthusiasm for the role
• Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.