📌 Core Information
🔹 Job Title: Marketing Manager, Monitoring and Analytics
🔹 Company: Qualcomm
🔹 Location: Mexico City, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 4, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Actively monitoring and flagging Qualcomm media and social coverage
- Identifying and flagging relevant industry discourse
- Providing strategic recommendations for Qualcomm's engagement
- Generating comprehensive reports around key moments
- Collaborating closely with internal teams
ASSUMPTION: This role requires a high level of attention to detail, strong communication skills, and the ability to work well under pressure. It also involves a significant amount of data analysis and interpretation.
📋 Key Responsibilities
✅ Monitor media coverage proactively and reactively for Qualcomm and its brands across various mediums, including print, online, and social media, while providing real-time updates.
✅ Have a keen eye for emerging issues, significant developments, or potential crises and risks, ensuring timely alerts to stakeholders.
✅ Identify and flag industry conversations that are relevant to Qualcomm, using advanced monitoring tools.
✅ Provide strategic recommendations on how Qualcomm can effectively participate and influence these discussions.
✅ Compile comprehensive reports of news and social conversations around key moments in time.
✅ Analyze the data to provide actionable insights and trends to inform strategic decisions.
✅ Prepare and present findings to internal teams and stakeholders.
✅ Create and set up advanced search Booleans.
✅ Bring insights to the team on current and future news cycles, identifying key trends and patterns by employing media and social monitoring tools.
✅ Analyze the geographical and thematic distribution of news cycles to inform targeted communication strategies.
✅ Use critical thinking to analyze data and derive insights for current and future news cycles.
✅ Develop and maintain data accuracy and integrity across dashboards, reports, and visualizations.
ASSUMPTION: The role may require occasional travel to the U.S. on a bi-annual basis.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 3+ years of Communications, Marketing, Public Relations, or related work experience
Required Skills:
- Strong media knowledge
- Excellent communication skills in English
- Strong interpersonal communication and presentation skills
- Strong organizational abilities and proficiency in meeting deadlines
- Analytical mindset with the ability to uncover deeper trends and insights
- Proficient in Microsoft Suite (Excel, Word, Outlook, Teams)
- Familiarity with social media platforms
Preferred Skills:
- Bachelor's Degree in Marketing, Business Administration/Management, Communications, or related field
- Master's Degree in Marketing, Business Administration/Management, Communications, or related field
- Experience with data analytics and AI tools such as Meltwater, Brandwatch, MuckRack, TVEyes, Pendulum, Blackbird.AI, or similar
- Proficiency in Adobe Workfront or similar project management tools
ASSUMPTION: The role may require occasional travel to the U.S. on a bi-annual basis.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on market research for mid-level marketing roles in Mexico City)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off and holidays
- Employee discounts on Qualcomm products
Working Hours: Full-time, Monday - Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market research for mid-level marketing roles in Mexico City. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Qualcomm is a leading telecommunications company that delivers intelligent computing everywhere. It specializes in semiconductors, wireless technology, and mobile computing.
Company Size: Qualcomm has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: Qualcomm was founded in 1985 and is headquartered in San Diego, California, with significant operations in Mexico City, Mexico.
Company Description:
- Qualcomm is a global leader in wireless technology innovations and solutions.
- It is committed to delivering intelligent computing everywhere, driving human progress through its products and services.
- The company's technologies are found in various products, including smartphones, cars, and IoT devices.
Company Specialties:
- Semiconductors
- Wireless
- Mobile
- Networking
- Wi-Fi
- Small Cells
- Wireless Power
- Augmented Reality
- Location Services
- Internet of Things
- Automotive
- 5G
- PC computing
- and Bluetooth
Company Website: qualcomm.com
ASSUMPTION: Qualcomm's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Manager of Communications.
Work Arrangement: On-site, with occasional travel to the U.S. on a bi-annual basis.
Growth Opportunities:
- Potential career progression to Senior Marketing Manager or similar roles within the company.
- Opportunities to work on high-impact projects and gain exposure to senior leadership.
- Access to professional development resources and training programs.
ASSUMPTION: The role's focus on data analysis and strategic recommendations provides opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open work areas and private meeting rooms.
Office Location(s): Mexico City, Mexico
Geographic Context:
- Mexico City is the capital and largest city of Mexico, with a population of over 21 million people.
- The city is known for its rich history, vibrant culture, and diverse neighborhoods.
- It offers a wide range of entertainment, dining, and recreational options.
Work Schedule: Full-time, Monday - Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: Mexico City's vibrant culture and diverse neighborhoods provide a stimulating work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Communication skills and presentation abilities
- Data analysis and interpretation skills
- Strategic thinking and problem-solving skills
- Cultural fit and alignment with Qualcomm's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of Qualcomm's business and industry trends in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work under pressure.
- Showcase your proficiency in data analysis tools and Microsoft Suite during the interview process.
ATS Keywords: Media monitoring, data analysis, strategic recommendations, communication skills, project management, trend analysis, presentation skills, collaboration
ASSUMPTION: The interview process may include assessments of your data analysis and presentation skills, as well as your cultural fit with the company.
🛠️ Tools & Technologies
- Meltwater
- Brandwatch
- MuckRack
- TVEyes
- Pendulum
- Blackbird.AI
- Microsoft Suite (Excel, Word, Outlook, Teams)
- Adobe Workfront (or similar project management tools)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Performance
- Integrity
- Collaboration
- Sustainability
Work Style:
- Fast-paced and dynamic work environment
- Strong emphasis on teamwork and collaboration
- Focus on data-driven decision-making
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and developments?
- Can you provide an example of a time when you analyzed data to inform a strategic decision?
- How do you prioritize and manage multiple projects and deadlines?
ASSUMPTION: Qualcomm values candidates who are innovative, data-driven, and collaborative, with a strong work ethic and a commitment to sustainability.
⚠️ Potential Challenges
- The role may require occasional travel to the U.S. on a bi-annual basis.
- The work may involve monitoring and analyzing large amounts of data, which can be time-consuming and challenging.
- The role may require working under tight deadlines and managing multiple projects simultaneously.
- The work environment may be fast-paced and dynamic, which may not suit all candidates.
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager, Analytics, or Marketing Analyst position in other companies.
- However, Qualcomm's focus on wireless technology and telecommunications sets it apart from other industries.
- Career paths in this role may lead to senior marketing positions or other leadership roles within the company.
ASSUMPTION: The unique aspects of this role provide opportunities for career growth and development within the company.
📝 Sample Projects
- Analyzing social media conversations around a major product launch to inform targeted communication strategies.
- Monitoring industry trends and competitor activities to identify opportunities for Qualcomm to differentiate itself in the market.
- Generating comprehensive reports on key moments in time, such as product announcements or industry events, to inform strategic decision-making.
ASSUMPTION: These sample projects demonstrate the data-driven and strategic nature of the role, as well as the opportunity to work on high-impact initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Communications department?
- How does this role fit into the overall marketing strategy for Qualcomm?
- What are the most important qualities and skills for success in this role?
- How does Qualcomm support the professional development and growth of its employees?
- What are the biggest challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your understanding of the industry and the company's strategic goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work under pressure.
- Showcase your proficiency in data analysis tools and Microsoft Suite during the interview process.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
