📌 Core Information
🔹 Job Title: Marketing Manager - Organic Growth
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (3 days per week) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies for sustainable organic traffic growth and lead generation
- Collaborating with content, development, and marketing teams to implement best SEO practices
- Analyzing data and interpreting metrics for data-driven decision making
- Creating and optimizing on-page content for SEO and ensuring regular updates
- Working in a hybrid environment with a focus on creating a positive impact on the company's growth
ASSUMPTION: This role requires a high level of expertise in SEO and a strong analytical mindset to drive organic growth and improve the company's online presence.
📋 Key Responsibilities
✅ Developing and implementing SEO strategies to improve organic traffic and lead generation
✅ Collaborating with cross-functional teams to ensure SEO best practices are implemented
✅ Analyzing data and metrics to identify trends and opportunities for optimization
✅ Creating and optimizing on-page content for SEO, including titles, metatags, and other key elements
✅ Staying up-to-date with industry trends and best practices in SEO
✅ Working with the team to conduct A/B tests and optimize mobile-first strategies
ASSUMPTION: This role requires a deep understanding of SEO, including technical aspects, to effectively drive organic growth and improve the company's online visibility.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 3 years of experience in SEO, preferably in competitive environments or large-scale projects
Required Skills:
- Proven expertise in SEO, including technical SEO, on-page SEO, and link building
- Strong analytical skills and data-driven mindset
- Proficiency in SEO tools, such as Google Search Console, Google Analytics, Ahrefs, SEMrush, etc.
- Familiarity with HTML, CSS, and JavaScript
- Excellent communication and collaboration skills
- Fluency in Portuguese and English, both spoken and written
Preferred Skills:
- Experience with websites in the comparison, fintech, or related sectors
- Familiarity with CMS Storyblok
- Experience with A/B testing for SEO
ASSUMPTION: Candidates with a strong background in SEO and a proven track record of driving organic growth will be most successful in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €65,000 per year (based on experience and industry standards for Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Team events and company-sponsored activities
- Creative freedom and opportunities to test and implement new ideas
- Learning opportunities in the financial sector
Working Hours: Full-time, 40 hours per week, with flexible hours and the option to work remotely 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing managers with 5-10 years of experience in Lisbon. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees (Mid-size)
Founded: 2015
Company Description:
- ComparaJá is a free, independent online platform for comparing and analyzing financial products and services
- The company's mission is to help Portuguese consumers make informed decisions in the realm of personal finance
- ComparaJá aims to be the go-to platform for consumers and business partners, offering a comprehensive and unbiased comparison of financial products and services
Company Specialties:
- Credit Products
- Credit Cards
- Mortgages
- Savings Accounts
- Energy and Telecommunications Contracts
- Insurance
Company Website: www.comparaja.pt
ASSUMPTION: ComparaJá is a mid-sized company with a focus on providing independent and unbiased information to help Portuguese consumers make informed decisions about financial products and services.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with a focus on organic growth
Reporting Structure: This role reports directly to the Founder, Managing Director, and Head of Marketing
Work Arrangement: Hybrid work arrangement with 3 days on-site in Lisbon and 2 days remote
Growth Opportunities:
- Working directly with the Founder, Managing Director, and Head of Marketing on high-impact projects
- Opportunities to apply creative ideas and test new strategies
- Learning about important financial decisions and working with industry experts
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to work closely with the company's leadership team and make a meaningful impact on its growth.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon's Praça de Alvalade
Office Location(s): Praça de Alvalade, Lisbon, PT
Geographic Context:
- Lisbon is the capital and largest city of Portugal, offering a mix of historic and modern attractions
- The Praça de Alvalade is a vibrant commercial and residential area in Lisbon, with easy access to public transportation and amenities
- Lisbon has a mild Mediterranean climate, with warm, dry summers and cool, wet winters
Work Schedule: Full-time, 40 hours per week, with flexible hours and the option to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the Founder, Managing Director, or Head of Marketing
Key Assessment Areas:
- SEO expertise and technical skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight specific SEO achievements and the impact they had on organic traffic and lead generation
- Tailor your resume and cover letter to emphasize your SEO skills and experience
- Prepare for behavioral and situational interview questions that focus on your SEO expertise and problem-solving abilities
ATS Keywords: SEO, organic growth, traffic optimization, lead generation, data analysis, on-page optimization, HTML, CSS, JavaScript, collaboration, teamwork, hybrid work, Lisbon
ASSUMPTION: The interview process will focus on assessing the candidate's SEO expertise, analytical skills, and cultural fit, with a strong emphasis on the candidate's ability to drive organic growth and improve the company's online presence.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Google Analytics, Ahrefs, SEMrush, etc.
- CMS: Storyblok
- HTML, CSS, JavaScript
ASSUMPTION: Familiarity with industry-standard SEO tools and a basic understanding of HTML, CSS, and JavaScript are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Ambition and proactivity
- Teamwork and collaboration
- Creativity and innovation
- Ethical work ethic and determination
- Humility and a passion for improving financial literacy in Portugal
Work Style:
- Data-driven and analytical
- Creative and innovative
- Collaborative and team-oriented
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you have a proven track record of driving organic growth through SEO strategies?
- Are you comfortable working in a hybrid environment and collaborating with cross-functional teams?
- Do you have a strong analytical mindset and the ability to make data-driven decisions?
- Are you passionate about improving financial literacy in Portugal and helping consumers make informed decisions about financial products and services?
ASSUMPTION: Candidates who align with ComparaJá's values and work style, and who are passionate about driving organic growth and improving financial literacy, will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Keeping up with industry trends and best practices in SEO
- Collaborating effectively with cross-functional teams in a hybrid work environment
- Balancing the need for creativity and innovation with data-driven decision making
ASSUMPTION: These challenges can be overcome by a proactive, results-driven candidate with strong communication and collaboration skills, and a deep understanding of SEO.
📈 Similar Roles Comparison
- This role is unique in its focus on driving organic growth for a financial comparison platform in Portugal
- Unlike other SEO-focused roles, this position requires a strong understanding of the financial services industry and the unique challenges it presents
- Career progression in this role could lead to senior marketing or leadership positions within the company or the broader financial services industry
ASSUMPTION: This role offers a unique opportunity to drive organic growth for a financial comparison platform in Portugal, with potential for career advancement in the financial services industry.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy to improve organic traffic and lead generation for ComparaJá's website
- Conducting a thorough technical SEO audit of the website and addressing any identified issues
- Optimizing on-page content for SEO, including titles, metatags, and other key elements, to improve search engine rankings and organic traffic
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, and provide a sense of the day-to-day tasks involved in driving organic growth for ComparaJá.
❓ Key Questions to Ask During Interview
- Can you describe the current state of SEO on the ComparaJá website, and what specific areas you'd like me to focus on improving?
- How does the marketing team collaborate with other departments, such as content and development, to ensure SEO best practices are implemented?
- What are the most significant challenges facing the company in terms of SEO and organic growth, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
ASSUMPTION: Asking these questions will help you better understand the role, the company's priorities, and the expectations for your success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO skills and experience, and explain how you can drive organic growth for ComparaJá
- Prepare for the interview by researching ComparaJá's business, industry trends, and potential challenges in the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
